Monterrey Chapter - American Chamber Mexico

Monterrey Chapter - American Chamber Mexico

2014 National Board of Directors
PRESIDENT
Ernesto M. Hernandez
President and Managing Director
General Motors de México
VICE PRESIDENTS
Raul Gallegos
President and General Director
GE International
Miguel Jauregui
Founding Partner
Jáuregui y Del Valle
Andres Ochoa-Bünsow
National Managing Partner
Baker & McKenzie
President of AMCHAM, Monterrey Chapter
Jim Shoultz
Vice President and General Manager
Colgate-Palmolive México
Jose Maria Zas
President and General Director
for Mexico, Latin America and the
Caribbean
American Express
Alejandro Elizondo
Country Head
Principal Financial Group México
Jose Raul Guerrero
Managing Director
Korn/Ferry International
Monica Flores
General Director of Latin America
ManpowerGroup
Tony Gutierrez
Mexico Country Manager
American Airlines
Guillermo Garcia-Naranjo
CEO Senior Partner
KPMG
Gabriel M. Lopez
President and General Director
Ford Motor Company
Enrique Hidalgo
President
ExxonMobil México
Alejandro J. Maiz
President
Maiz Proyectos
AMCHAM, Monterrey Chapter
David O’Donnell
Chief Executive Officer
Grupo O’Donell de México
Carlos Mendez
Chief Executive Officer
PwC México
Luis Rebollar
President Mexico, CA and Caribbean
DuPont México
Jose Zozaya
President and Executive Representative
Kansas City Southern de México
Fernando Silva
President
Best Buy México
Jose Miguel Zozayacorrea
Partner
Baker & McKenzie
President of AMCHAM, Guadalajara Chapter
Jorge Torres
President
FedEx Express
Guillermo Wolf
Executive Vice President and
General Director
AMERICAN CHAMBER/MEXICO
VICE PRESIDENT/TREASURER
Javier Soni
General Director and Partner (Retired)
PwC México
DIRECTORS
Carmina Abad
Chief Executive Officer
MetLife
Armando Beltran
General Director
Pacific Star
AMCHAM, Guadalajara Chapter
Leandro Castillo
Managing Partner and Audit Partner
KPMG
AMCHAM, Monterrey Chapter
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Ambassador Antonio O. Garza
Counsel
White & Case
VIGILANCE COMMITTEE
Eckart Miessner
General Manager
Emerson Electric de México
Carl Rianhard
President
Opentec
Luiz Stortini
General Director
Dow Química Mexicana
DIRECTORS AT LARGE
Carlos Abrams-Rivera
President
Mondelez International
Eric Alvarez
General Director
Janssen de México
Bernardo Ayala
President
Union Pacific de México
Bernard Cicut
Managing Director
3M de México
Eduardo Cepeda
President and General Director
JP Morgan
Francisco Crespo
Mexico BU President
The Coca-Cola Export Company
Jorge Cossio
President LatAm
Axalta Coatings Systems México
HONORARY OFFICERS
Honorary President
Hon. Earl Anthony Wayne
Ambassador of the United States
of America to Mexico
Government of the United States
of America
Honorary Vice Presidents
Laura F. Dogu
Deputy Chief of Mission
Embassy of the United States of America
Dorothy L. Lutter
Minister Counselor for Commercial
Affairs
Embassy of the United States of America
Stephanie Miley
Minister Counselor for Economics and
Environment, Science, Technology and
Health Affairs
Embassy of the United States of America
OBSERVERS TO THE BOARD
John M. Bruton
Senior Advisor
ManattJones Global Strategies
Luis Manuel Guaida
Partner
Guaida y Asociados
Labor Counsel
AMERICAN CHAMBER/MEXICO
PAST PRESIDENTS
Purdy C. Jordan
Honorary President
Corporación del Fuerte
Carlos Paz Soldan
Former President (Retired)
P&G México
Jorge Sanchez DeVanny
Partner
Sánchez DeVanny Eseverri
Wesley H. Wolfe
President
Patronato Centro Médico ABC
Perform, while we transform
Dear Members,
From the first day in this position, I have understood what an honor and responsibility it
is to be AMERICAN CHAMBER’s President, but over the last two years I have come to truly
appreciate what a privilege it is to lead this outstanding organization.
It is my belief that once every company and staff member discovers the greatness of this
Chamber, there is virtually nothing we cannot accomplish. I can honestly say I have never
been more optimistic and enthusiastic about what lies ahead for AMERICAN CHAMBER/MEXICO.
Our Board of Directors wisely took a long-term view in a moment when the country and
businesses were experiencing important transformations. As a Chamber, we began a profound
renovation in 2013, and this year we remained focused on making solid progress on the
four strategic priorities that we announced and that seek to unlock the limitless potential of
this remarkable organization: improved value perception, strengthened relations with key
stakeholders, more efficient committees, and increased membership.
While transforming the Chamber, we have continued delivering the sound, consistent and
value added services that our members expect year after year. In 2015, we will reinforce our
actions to solidify our position and build sustainable, long-term growth.
We remain confident that we have the right strategies in place, and I truly appreciate that
our members, strategic partners and staff are embracing these initiatives and are passionate
about the opportunities ahead.
On behalf of everyone at AMERICAN CHAMBER/MEXICO, I thank you for your unparalleled
support and assure you that we will continue to challenge ourselves to create more value,
expand our impact as a binational organization, and earn your trust and respect every day,
not only for what we achieve, but for how we do it.
Ernesto M. Hernandez
Chairman of the National Board of Directors, and
President of AMERICAN CHAMBER/MEXICO
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MISSION
Promote sustainable trade and investment between Mexico and the United States by participating
in the shaping of public policies and fostering a socially responsible business environment.
VISION
Act and be seen as the opinion leader within the American business community, helping to shape
policies impacting the United States – Mexico business environment positively.
VALUE PROPOSITION
AMCHAM:
•Offers access to relevant and timely information.
•Facilitates discussions about relevant topics.
•Promotes meetings with key authorities from both countries.
•Elaborates institutional positions and white papers.
•Participates responsibly in the elaboration of public policies to improve the business environment.
•Facilitates networking to promote business and trade opportunities.
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AMCHAM: A Unique Chamber
AMERICAN CHAMBER OF COMMERCE OF MEXICO was founded in 1917 and was the first chamber
representing U.S. businesses in Latin America.
The Chamber is a founding member of the Association of American Chambers of Commerce in Latin
America (AACCLA), an organization that closely collaborates with the U.S. Chamber of Commerce.
These strong alliances give you access to business contacts and opportunities throughout the region.
AMCHAM offers each member company the unique opportunity to be part of an organization that
represents businesses from diverse industries, sectors and sizes.
A Chamber that Works for You
The Chamber represents the membership on current local, national and bilateral issues that affect
trade and investment. The organization has access to both the U.S. and Mexican governments, and
advocates for a more competitive and transparent business environment.
AMCHAM headquarters in Mexico City together with its two chapters in Guadalajara and Monterrey
offer meetings and events for networking and business facilitation opportunities.
AMCHAM + Members = Strategic Synergy
The Chamber has solid programs to create this synergy. The committee system acts as a sounding
board for the issues that need to be addressed with the government and private sector of both
countries. These topics are the basis for holding informative events, developing position papers and
advocating directly with the appropriate authorities.
AMCHAM provides economic data and information which is sent to you on a regular basis including
projections to help you make informed business decisions. Trade and investment changes and trends
are available by reviewing the updated material on the website.
Different types of events are organized throughout the year addressing business issues, new laws or
reforms, and are excellent opportunities for meeting prospective clients and suppliers. These events
feature high-level private or public sector speakers.
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Binational Advocacy
As part of the Chamber´s efforts to strengthen trade and investment between Mexico and the United
States, our members maintained a constant dialogue with U.S. government and business leaders.
On April 15, 2014 AMCHAM met with members of the influential House Appropriations Committee
(HAC) to exchange views on the status of the bilateral relationship, the U.S. economy impact on the
Mexican business environment and the meaning of the Mexican reforms, especially that on energy.
Rep. Harold Rogers, Javier Soni, U.S. Ambassador Earl Anthony Wayne, Guillermo Wolf and Henry Cuellar.
In late July, AMCHAM hosted the visit of the Governor of California, Edmund G. Brown, who headed
a Trade Mission aimed at strengthening ties between Mexico and the State of California, and working
closely with government officials, industry leaders and different stakeholders from both countries
to expand and consolidate a regional industry cluster, with a particular emphasis on research and
development in sectors such as energy, tourism and agriculture.
Governor of California, Edmund G. Brown.
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In early August, representatives of the U.S. Department of Homeland Security and members of
the Working Group “Security in the Supply Chain” met to discuss the challenges and threats that
American businesses based in Mexico face in their supply chain operations, focusing primarily on
ground transportation in the northern border.
On August 5, 2014 and prior to her meeting with the Mexican Government, Judith Heumann, Special
Advisor for International Disability Rights at the U.S. Department of State, met with members of the
Social Responsibility and Education, Diversity, and Human Capital and Labor Affairs Committees
in order to know the work such committees and U.S. companies in Mexico are doing regarding
disability and employment inclusion.
Alfredo Kupfer, Judith Heumann and Oscar Sosa.
On August 20, 2014 the Energy Task Force and
IT Committee met with officials from the U.S.
Department of Commerce to discuss the current
scenario of the energy and telecommunications
sectors in Mexico, given the recently approved
reforms. The U.S. delegation was comprised by Arun
Kumar, Assistant Secretary of Commerce for Global
Markets and General Director of the U.S. and Foreign
Commercial Service; Walter M. Bastian, Deputy
Assistant Secretary for the Western Hemisphere and
Vinay Vijay Singh, Senior Advisor, Global Markets,
International Trade Administration.
In early September, the Governor of New Jersey, Chris Christie, visited Mexico City on a Trade Mission,
accompanied by representatives of the Government of New Jersey, industrials and entrepreneurs.
AMCHAM hosted Governor Christie, contributing to open a new chapter on the relations between
Mexico and New Jersey that will boost business opportunities and will strengthen the cultural and
social ties.
Governor of New Jersey, Chris Christie.
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Committees at Work
Mexico City
Recognizing the importance of voluntary savings in the national and household economy, the
Financial Services and Human Capital and Labor Affairs Committees, organized the event entitled
“Voluntary savings: Strategies for business growth”, addressed at encouraging savings in the private
sector and highlighting its importance. It was attended by representatives of the public and private
sectors, including Carlos Ramirez, President of the National Commission for Retirement Savings
(CONSAR).
Following the Tax Reform of 2014, the Board of Directors and leaders of the Fiscal Affairs Committee
met with representatives of Procuraduría de la Defensa del Contribuyente (PRODECON) to share
the concerns and challenges AMCHAM members are facing regarding the implementation of the Tax
Reform. Currently, AMCHAM and PRODECON are working together to propose improvements in pro
rata charges.
The Diversity and Human Capital and Labor Affairs Committees met with authorities of the Ministry
of Labor and Social Welfare to learn about tax incentives for individuals and companies that hire
people with disabilities and the elderly, renewing the commitment to social responsibility by member
companies.
Our Information Technologies Committee formulated a series of comments and recommendations on
various aspects of the Telecommunications Secondary Legislation proposed by Mexican authorities.
This document, focused on issues such as asymmetric regulation, state infrastructure sharing, granting
of concessions, technological neutrality, advertising and content, was submitted to the Commissions
on Radio, Television and Cinematography and Legislative Studies of the Senate.
The Data Privacy Group of the Legal Affairs Committee prepared and sent to the Commission on
the Interior of the Senate comments on the Federal Law on the Protection of Personal Data held by
Private Parties. Also, members of the group met with representatives of the Instituto Federal de Acceso
a la Información (IFAI) to expose the industry’s concerns regarding the proposed general laws on
transparency and protection of personal data submitted to Congress in September.
During 2014, the International Trade Policy Committee submitted to the Ministry of Economy a
proposed amendment to the General Rules on Foreign Trade, seeking to simplify the requirements to
be fulfilled by enterprises conducting operations under the IMMEX program. Such provisions include
the VAT Law, the Special Tax Law on Production and Services, and the Federal Law on Rights.
One more time in 2014, as part of the Intellectual Property Rights Committee Counter-Piracy
Program, 316 officials of various customs offices around the country were trained in collaboration
with the Mexican Tax Administration Service (SAT) and the Mexican Institute of Industrial Property
(IMPI). This program aims to facilitate the identification of pirated and counterfeit goods before they
are introduced into the country, helping to reduce the amount of illegal products entering the country.
Furthermore, AMCHAM in conjunction with the U.S. Embassy and the U.S. Patent and Trademark Office
(USPTO) hosted the “Advanced Workshop on Effective Enforcement against Notorious Markets” to
discuss the economic and social impact generated by these illicit markets, identify the different key
players and propose solutions to address this problem.
As a result of the visit in 2013 of President’s Obama to Mexico, the Bilateral Forum on Higher Education,
Innovation and Research was created with the objective of facilitating the flow of information and
evolve from a mere trade relationship into the foundations for a region of knowledge, capable to hold
its own in the global economy, while promoting a better understanding between both nations and
strengthening their capacities to solve common problems.
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Consequently, the Corporate Social Responsibility and Education Committee was invited to
participate in the Mexican Consultation Group of FOBESII which was formed to analyze the current
educational, academic and scientific linkages between Mexico and the U.S., as well as to make
recommendations to promote greater interaction.
This year, the Innovation Task Force conducted the First Business Innovation Survey, which was
aimed to know the nature of the innovative activities of the AMCHAM membership. One hundred
companies participated in this survey, and the outcomes will be used to formulate public policy
proposals on innovation. Furthermore, the Survey was submitted to the heads of the National Council
of Science and Technology, the Mexican Institute of the Industrial Property and the Under Secretary
of Commerce and Industry.
Following the invitation of the commission on Environment and Natural Resources of the Mexican
Chamber of Deputies, the Sustainable Development Committee submitted comments on the Reform
of the General Law for the Prevention and Management of Waste.
For the first time, the Security Committee launched the Supply Chain Security Survey. This study
is a specialized project aimed to gather information related to the incidents involving companies’
operations as well as different security measures employed to mitigate the impact of such events.
Also, the Committee conducted for the sixth consecutive year the Business Security Survey in
Mexico, which had the support of various business organizations, registering the highest number of
responses to this date.
Our Energy Task Force submitted comments to the Senate and the Chamber of Deputies on the Energy
Secondary Legislation to contribute to the formulation of a regulatory framework that promotes the
competitiveness of the energy sector.
As a result of the meetings held throughout the year, the Compliance Group of the Legal Affairs
Committee developed a Toolkit compiling the most relevant U.S. and Mexican legislation on ethics
and anticorruption as well as best practices shared by our member companies. This document is
intended to provide AMCHAM membership with the basic tools to ensure compliance with the law
within companies and during their relationships with externals.
In order to promote Corporate Social Responsibility and in collaboration with the Embassy of the
United States, on April 29th AMCHAM joined Ambassador Earl Anthony Wayne in a visit to Casa de la
Amistad para Niños con Cáncer, I.A.P., supporting the aid this institution provides to underprivileged
children. Derived from this visit, AMCHAM donated part of the proceeds from the golf tournament to
this institution.
In September 25th, AMERICAN CHAMBER/MEXICO handed a donation in kind to Fundación Hablarte
e Integrarte which works with children with speech problems, such as cleft lip and palate. The
donation was aimed to be used in therapy since the foundation provides all the material to children
who take it.
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Guadalajara Chapter
The International Trade Committee took the initiative to hold monthly sessions with key players
of foreign trade of different levels of government, strengthening ties with the Ministry of Economy
and ProMéxico at the Federal level, the Ministry of Economic Development and JALTRADE at the
state level and representatives of foreign trade and investment promotion in the municipalities of
the metropolitan area of Guadalajara, to enhance communication, share events and tools to foster
exports and investment in the state.
As an initiative of the Fiscal Committee addressed at linking members with tax authorities in the
region, the Chamber strengthened its ties with trustees recognized by the Tax Administration Service
(SAT) and West Regional Delegation of the Office of the Taxpayer Advocate (PRODECON). These
linkages have enabled the Chamber to provide its membership with invaluable information on Audit
and Transfer Pricing trends.
Young entrepreneurs were the engine of AMCHAM Cumbre de Empresarios, an event that the Chapter
has hosted for the fourth year in a row, aimed at promoting the development and competitiveness of
businesses in Jalisco. This annual summit brings together prominent business leaders to share their
experiences, knowledge and key success factors with over 200 entrepreneurs and owners of small
and medium size enterprises.
Thanks to the Security Committee, AMCHAM Guadalajara Chapter has built ties with the Civil
Protection and Fire-Fighting Department, the Police Single Command, the State Prosecutor’s Office,
STPS, the Federal and Highway Police and other agencies (Overseas Security Advisory Council,
Consulate) with the purpose of opening channels of communication and achieving a rapprochement
between business community and authorities.
Multisectoral Dialogue: The Jalisco´s perspective of Social Responsibility. Jointly hosted by AMCHAM,
the OAS, the Government of Canada, the Government of the United States and the Secretary of
Economic Development of the State of Jalisco, this is a practical and interactive two-day workshop
that provided SMEs with theoretical and practical knowledge and tools to develop innovative
solutions on Corporate Social Responsibility (CSR).
The Adolf B. Horn Chair carried out, in partnership with the University of Guadalajara, was held at
the Enrique Diaz de Leon Auditorium and attended by executives of the business sector, scholars and
representatives of the three levels of government, having as keynote speaker Claudio X. Gonzalez
Guajardo, President of Mexicanos Primero. The purpose of the event was to keep alive the approach
and philosophy of Adolf Horn, as precursor and founder of various entities. One of the objectives
was to promote fair trade in all its forms: traditional, electronic, international and regional, through
lectures, colloquia, courses, conferences, seminars and publications.
The First Annual Guadalajara Business Security Conference, organized in conjunction with the
U.S. Consulate General in Guadalajara, the American Society for Industrial Security, the Overseas
Security Advisory Council and the Business Alliance for Secure Commerce, provided information to
the business sector on the current scenario of security in Mexico and the actions of the Mexican State
to be implemented.
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Monterrey Chapter
During November, the Human Resources Committee held its Fifth Annual Forum: “El Desafío de las
Redes Sociales en la Cultura Empresarial”. Since most event attendees came from an HR background,
this represented an opportunity for them to reflect on which policies, if so, may be required for the
use of social media during office hours, the content their employees share, and whether to use them
as a recruiting tool or as a channel for internal communication.
Throughout the year, the Corporate Social Responsibility and Sustainability Committee triggered the
sharing of best practices on topics such as diversity & inclusion, impact on community and supply
chain.
During the Legal and Tax Affairs Committee sessions, some topics such as electronic accounting and
its implications for 2015, the Supreme Court of Justice of the Nation’s criteria on civil liability, and the
financial reform were discussed. Additionally, the Committee held in April the forum “Maquila: Nuevo
escenario frente a la Reforma Fiscal”, along with the International Trade Committee. Authorities from
SAT and AMCHAM members, experts on the subject, analyzed the tax reforms, the electronic media in
customs, and the process of IVA and IEPS certification.
The International Trade Committee’s project, “NAFTA Trusted Supplier Database”, is under
development and will be launched in early 2015. With this project, AMCHAM will provide a reliable
source of information aiming to foster trade between multinational companies, whether they are
located in Mexico or the U.S.
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Committees Network
Mexico City
AGRIBUSINESS AND FOOD
INDUSTRY
Chairman
Sergio Carvallo
Director of Government Relations
Almidones Mexicanos
CORPORATE REAL ESTATE
Chairman
David O’Donnell
CEO
Grupo O’Donnell de México
Vice Chairwoman
Adriana Navarro
Senior Manager International
Properties & Real Estate
FedEx Express
DIVERSITY
Vice Chairman
Oscar Sosa
Talent Management Director,
Mexico and Central America
ManpowerGroup
ENERGY TASK FORCE
Chairman
Olaf Carrera
Vice President of Government and
Public Affairs
BP México
Vice Chairwoman
Carla Garcia
Director of External and
Government Affairs
ExxonMobil México
FINANCIAL SERVICES
Vice Chairman
John Ferry
Asset Manager
Zurich Fondos México
FISCAL AFFAIRS
Chairman
Fred Barrett
Transfer Pricing Leader – Mexico,
and TLS clients and Markets Leader
– Mexico
PwC México
Vice Chairman
Agustin Allard
Tax Director
Xerox México
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HUMAN CAPITAL AND LABOR
AFFAIRS
Chairman
Alfredo Kupfer
Partner
Sánchez DeVanny Eseverri
Vice Chairman
Alejandro Fernandez del Castillo
Advisor
Envases y Laminados
INFORMATION TECHNOLOGIES
Vice Chairman
Carlos Bello
Partner
Bello, Gallardo, Bonequi y García
INTELLECTUAL PROPERTY
RIGHTS
Chairman
Kiyoshi Tsuru
General Director
Tsuru, Morales, Isla, Abogados
Vice Chairwoman
Carol Reynada
Attorney at Law
P&G México
INNOVATION TASK FORCE
Chairman
Jorge Vega – Iracelay
Senior Director of Legal and
Corporate Affairs and Social
Responsibility
Microsoft México
Vice Chairwoman
Jana Nieto
Director Institutional Relations
3M México
LEGAL AFFAIRS
Chairwoman
Iliana Martinez
Director of Legal Affairs
General Motors de México
Vice Chairman
Bernardo Galavis
Director of Legal Affairs and
Government Relations
P&G México
LOGISTICS
Chairwoman
Yamile Sanchez
Senior Manager Area Sales
Central America and the Caribbean
APL México
Vice Chairman
Armando Berrellez
Hubs & Line Haul Managing
Director
FedEx Express
SECURITY
Chairman
Thomas Gillen
Regional Security Director
Latin America
AIG Seguros México
Vice Chairman
Daniel Contreras
General Director
Security Advisors
SOCIAL RESPONSIBILITY AND
EDUCATION
Chairwoman
Mercedes de la Maza
Director of the Manpower
Foundation for Mexico and Central
America
ManpowerGroup
Vice Chairwoman
Elia Hernandez
Coordinator of Ecology and Social
Responsibility
DuPont México
Vice Chairman
Roberto Sanchez de la Vara
Coordinator of the Masters
Programs of Administration
and Technological Innovation
Management
Universidad Iberoamericana
SUSTAINABLE DEVELOPMENT
Chairman
Jesus Cortes
General Director
Kabyax Negocios Sustentables
Vice Chairman
Ruben Colomo
Technology Evangelist
Microsoft México
TRADE POLICY
Chairman
David Hurtado
Partner
Jáuregui y Del Valle
Guadalajara Chapter
HUMAN CAPITAL
Chairman
Ricardo Barbosa
Partner
Barbosa & Huerga Abogados
Vice Chairwoman
Cecilia Diaz
Executive Manager
Díaz Morones y Asociados
INTERNATIONAL TRADE Chairman
Alejandro Allera
Director Master in International
Business
ITESM, Campus Guadalajara
Vice Chairman
Daniel Sanchez
National Partner
Baker & Mckenzie
EDUCATION Chairman
Carlos Brockmann
President
Becas Magdalena O. Vda. de
Brockmann
Vice Chairwoman
Claudia Garcia de Alba
Assistant to CEO
Administradora San Pablo
FISCAL Chairman
Bernardo A. del Rio
Managing Partner
J.A. del Río y Asociados
Vice Chairwoman
Andrea Barrera
Tax Director
KPMG Cárdenas Dosal
INNOVATION Chairman
Ricardo Gomez
President
Kaxan Media Group
Vice Chairman
Jose Torre
Senior Customer Service Leader
PPMAN Fábrica de Eventos
YOUNG ENTREPRENEURS
Chairman
Sergio Valencia
General Director
Basurama
Vice Chairman
Rafael Sanchez
Commercial Director
Llanta Veloz
LEGISLATION Chairman
Jorge Fernando Ruiz
Director
Môller & Ruiz
GENDER EQUITY
Luz Carmen Najera
Director of Corporate Affairs
Ingredion Integra
COMMUNICATION MEDIA
Gema Leticia Gonzalez del Toro
Commercial Director
Rubig
Monterrey Chapter
Vice Chairman
Javier Soto
General Director
Soto Risolve
CORPORATE SOCIAL
RESPONSIBILITY AND
SUSTAINABILITY
Chairman
Eduardo H. Guerra
Director Northern Region
TÜV-Rheinland de México
SECURITY Chairman
David Toscano
General Director
Sadespe
Vice Chairman
Agustin Peña
Quality Manager
Iems Américas
Vice Chairman
Cesar Eduardo Godoy
Director of Commercial Property
and Legal
Apro Group
HUMAN RESOURCES
Chairman
Francisco A. Gamez
Partner Promotion and
Development Director
Dec
SUSTAINABILITY AND
ENVIRONMENT
Chairman
Omar Rafael Osorno
Global Security Services
Hewlett-Packard Centro de
Servicios Globales
Vice Chairman
David Eugenio Puente
Partner
Sánchez DeVanny
Vice Chairman
Mauricio Alcocer
Sustainability and Renewable
Energy Center
Universidad Autónoma de
Guadalajara INTERNATIONAL TRADE
Chairman
David W. Eaton
Vice President of Sales and
Marketing
Kansas City Southern de México
TOURISM Chairwoman
Araceli Ramos
Director of Public Relations
Mundo Cuervo
Vice Chairman
Alejandro Barba
General Director
Quid Media Services
COMMISSIONS SOCIAL RESPONSIBILITY
Berenice Lopez
Director of Public Relations &
Training Assistant
Self-Training
Vice Chairman
Luis F. Martinez
Director
Abogados Martínez Serna
LEGAL & FISCAL AFFAIRS
Chairman
Alberto J. Morales
Partner
D&A Morales y Asociados
Vice Chairman
Jorge Barrero
Partner
Santamarina y Steta
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AMCHAM Advocates
During 2014, as part of the work done and with the goal of continue to be reference point, AMERICAN CHAMBER/
MEXICO interacted with prominent U.S. and Mexican goverment officials, as well as with representatives of domestic and
international organizations in events, committee meetings and closed-door sessions.
Government of Mexico
I. EXECUTIVE BRANCH
SECRETARÍA DE GOBERNACIÓN (SEGOB)
• Lucila Guerra , Directora General de Planeación
Estratégica para la Prevención Social
• Ariadna Camacho, Directora de Participación
Ciudadana para la Prevención Social de la Violencia
y Delincuencia
• Maria Fernanda Sierra, Subdirectora de Participación
Ciudadana para la Prevención Social de la Violencia
Comisión Nacional de Seguridad (CNS)
• Luis Esteban Islas, Jefe de Unidad de Planeación
Prospectiva y Seguridad Privada
• Rafael Pineda, Director de Análisis Geoespacial del
Fenómeno Delictivo
• Nora Frias, Titular de la Unidad de Desarrollo e
Integración Institucional
• Abigail Guido, Jefe de Departamento de
Georeferencia Delictiva A
SECRETARÍA DE RELACIONES EXTERIORES (SRE)
• Sergio Alcocer, Subsecretario para América del
Norte
• Ana Luisa Fajer, Directora General para América del
Norte
SECRETARÍA DE HACIENDA Y CRÉDITO PÚBLICO
(SHCP)
• Eduardo Apaez, Director General Adjunto de
Normatividad y Actividades Vulnerables, Unidad de
Inteligencia Financiera
Banco Nacional de Comercio Exterior
• Naly Acosta, Directora de Financiamiento Sectorial
Comisión Nacional del Sistema de Ahorro para el Retiro
(CONSAR)
• Carlos Ramirez, Presidente
• Carlos Marmolejo, Vicepresidente de Operaciones
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Servicio de Administración Tributaria (SAT)
• Frida G. Valdecasas, Administradora Central de
Investigación Aduanera
• Jaime Martinez, Administrador de Operación
Aduanera
• Sylvia Marcela Robles, Administradora Central de
Asuntos Legales de Comercio Exterior
• Maria Elena Sierra, Coordinadora de Asuntos
Internacionales de Comercio Exterior
• Isabel Clavijo, Administradora Central de Programas
de Certificación y Facilitación
• Fanny Marlene Palacios, Administradora de
Planeación y Coordinación Estratégica Aduanera 3
• Mayra Lorena Reyes, Administradora de Planeación
y Coordinación Estratégica Aduanera 5
• Wenceslao Delfino Muñoz, Análisis de Procesos
Aduaneros
• Jose Juan Anzaldo, Subadministrador de Operación
Aduanera de la Aduana de Cd. Hidalgo
• Silvia Maribel Pecina, Administradora de la Aduana
de Manzanillo
• Jose Horacio Hernandez, Enlace de la
Administración General de Aduanas
• Jose Peña, Jefe de Departamento de Operación
Aduanera
• Beatriz Amparo Lizama, Administradora del Servicio
al Contribuyente, SAT Monterrey
• Edgar Compean, Subadministrador de Servicios al
Contribuyente, SAT Monterrey
• Juan Manuel de la O, Administrador de la Aduana
de Monterrey
• Carlos Perez Gomez, Administrador de Fiscalización
Estratégica de Precios de Transferencia
• Sergio A. Lopez, Administración de Fiscalización
Internacional
Procuraduría de la Defensa del Contribuyente
(PRODECON)
• Edson Uribe, Subprocurador General
• Minerva Hernandez, Subprocuradora de Cultura
Contributiva y Relaciones Institucionales
• German Saldivar, Director General de Relaciones
Institucionales
• Oscar Fernandez, Director de Vinculación
Internacional
SECRETARÍA DE ECONOMÍA (SE)
• Ildefonso Guajardo, Secretario de Economía
Subsecretaría de Competitividad y Normatividad
• Rocio Ruiz, Subsecretaria de Competitividad y
Normatividad
• Ana Laura Villanueva, Directora General Adjunta de
Banca y Valores
• Rodolfo Hernandez, Director de Modernización del
Comercio y Servicios
Subsecretaría de Industria y Comercio
• Jose Rogelio Garza, Subsecretario de Industria y
Comercio
• Sandra Sanchez, Directora General Adjunta de
Innovación, Servicios y Comercio Exterior
Instituto Mexicano para la Propiedad Industrial (IMPI)
• Miguel Angel Margain, Director General
• Alfredo Rendon, Director General Adjunto de la
Propiedad Industrial
• Monica Villela, Directora General Adjunta de los
Servicios de Apoyo
• Uriel Raymundo Velazquez, Especialista en
Propiedad Industrial
• Mariano Gonzalez, Coordinador Departamental de
Inteligencia y Vínculo con Autoridades Federales de
las Entidades Federativas y Municipales
SECRETARÍA DE ENERGÍA (SENER)
• Cesar Emiliano Hernandez, Subsecretario de
Electricidad
• Guillermo Garcia, Coordinador de Políticas de
Exploración y Extracción de Hidrocarburos
• Odon de Buen, Director General, Comisión Nacional
para el uso Eficiente de la Energía, CONUEE
• Alejandro Amerena, Director General de Asuntos
Internacionales
INSTITUTO FEDERAL DE ACCESO A LA
INFORMACIÓN (IFAI)
• Gerardo Pigeon, Director de Análisis y Estudios de
Ponencia
• Alvaro Cabrera, Subdirector en la Ponencia de la
Presidencia
II. LEGISLATIVE BRANCH
CÁMARA DE DIPUTADOS
• Ruben Camarillo, Secretario de la Comisión de Energía
SENADO DE LA REPÚBLICA
• David Penchyna, Presidente de la Comisión de Energía
• Jorge Luis Lavalle, Integrante de la Comisión de Energía
SECRETARÍA DE COMUNICACIONES Y TRANSPORTES
(SCT)
• Carlos Almada, Subsecretario de Transporte
III. STATES
SECRETARÍA DE SALUD (SSA)
Secretaría de Desarrollo Económico
• Rolando Zubiran, Secretario
• Vladimir Sosa, Subsecretario de Energía
Comisión Federal para la Protección contra Riesgos
Sanitarios (COFEPRIS)
• Patricio Caso, Coordinador de Asesores del
Comisionado Federal
• Ricardo Cavazos, Coordinador de Asesores del
Comisionado Federal
GOBIERNO DEL ESTADO DE NUEVO LEÓN
GOBIERNO DEL ESTADO DE JALISCO
• Luis Carlos Najera, Fiscal General
• Mauricio Gudiño, Secretario de Movilidad
• Alfonso Rejon, Secretario Técnico, Instituto de Justicia
Alternativa
SECRETARÍA DE MARINA (SEMAR)
• Jose Luis Corro, Capitán de Puerto, Contraalmirante
• Jorge Luis Cruz, Director General de la Administración
Portuaria Integral Lázaro Cardenas, Vicealmirante
Secretaría de Relaciones Exteriores
• Mario Alberto Reynoso, Director, Ciudades Hermanas
SECRETARÍA DEL TRABAJO Y PREVISIÓN SOCIAL
(STPS)
• Rafael Avante, Subsecretario del Trabajo
• Jose Adan Ignacio, Subsecretario de Previsión Social
• Martha Zarate, Directora de Igualdad Laboral para
Adultos Mayores, Personas con Discapacidad y
Personas que viven con VIH-SIDA
Secretaría del Trabajo
• Francisco Valderrama, Director General
• Fernando Ramirez, Director Previsión Social
• Gerardo Rodriguez, Delegado Federal del Trabajo
Auditoría Fiscal de Zapopan
• Jose Maria Velasco, Administrador Local
• Berenice Lizet Esquivel, Sub-Administrador Local
• Leobardo Arreola, Jefe de Comercio Exterior
SECRETARÍA DEL MEDIO AMBIENTE Y RECURSOS
NATURALES (SEMARNAT)
• Luis Eduardo de Avila, Director General de Gestión
Integral de Materiales y Actividades Riesgosas
• Alfonso Flores, Director General de Impacto y Riesgo
Ambiental
PROCURADURÍA GENERAL DE LA REPÚBLICA (PGR)
• Arturo Ancona, Titular de la Unidad Especializada en
Investigación de Delitos contra los Derechos de Autor
y la Propiedad Industrial
CONSEJO NACIONAL DE CIENCIA Y TECNOLOGÍA
(CONACYT)
• Enrique Cabrero, Director General
• Ma. Dolores Sanchez, Directora Adjunta de Posgrados
y Becas
• Luis Ponce, Director de Posgrado
• Jesus Arturo Borja, Director de Evaluación y
Cooperación Internacional
• Rafael Pando, Director de Planeación, Evaluación y
Seguimiento Tecnológico
Ayuntamiento de Guadalajara
• Ramon Godinez, Director de Turismo
• Leobardo Arreola, Jefe de Comercio Exterior
Ayuntamiento de Tlajomulco
• Antonio Salazar, Jefe de Comercio Exterior
Ayuntamiento de Zapopan
• Omar Chavez, Jefe de Comercio Exterior
Centro de Promoción Económica y Turismo de Zapopan
• Ian Paul Otero, Director General del Centro de Promoción
Instituto Mexicano del Seguro Social
• Maria Cristina Gonzalez, Coordinadora de Atención y
Orientación al Derechohabiente
• Sonia Conchas, Coordinadora Técnica de
Orientación e Información
15
INEGI
• Odilon Cortes, Coordinador Estatal
Palacio de la Cultura y la Comunicación (PALCCO)
• Jose Perez, Presidente
Clúster de Turismo Médico Jalisco
• Carlos Enrique Rodriguez, Presidente
Global Risk Analysis
• Dwight Dyer, American Senior Analyst
Instituto de Fomento al Comercio Exterior
• Ruben Resendiz, Director General
Nacional Financiera
• Bernardo San Pedro, Representante Estatal
Oficina de Convenciones y Visitantes de Guadalajara
• Gustavo Staufert Buclon, Director de Promoción
ProMéxico
• Sergio Rios, Director Regional
Secretaría de Atención Tributaria
• Carlos Perez-Gomez, Admnistrador
• Sergio A. Lopez, Representante de la Administración
de Fiscalización Interna
U.S. TRADE & DEVELOPMENT AGENCY
• Keith M. Eischeid, Country Manager Latin America
and the Caribbean
U.S. FOOD AND DRUG ADMINISTRATION
• Sandra Cruz, Associate Director for Latin America
Office
DEPARTMENT OF COMMERCE
• Arun Kumar, Assistant Secretary of Commerce for
Global Markets and General Director of the U.S.
and Foreign Commercial Service
• Walter M. Bastian, Deputy Assistant Secretary for the
Western Hemisphere
• Patrick J. Krissek, Mexico Desk Officer
• Vinay Vijay Singh, Senior Advisor
U.S. Commercial Service
• Dillon Banerjee, Principal Commercial Officer
• Claudia Salgado, Commercial Officer
• Miguel Angel Vazquez, Renewable Energy
Commercial Specialist
DEPARTMENT OF JUSTICE
• Marie-Flore V. Johnson, Fiscal, Trial Attorney,
Criminal Division
DEPARTMENT OF STATE
Government of the United States of America
I. EXECUTIVE BRANCH
EMBASSY OF THE UNITED STATES TO MEXICO
• Earl Anthony Wayne, Ambassador of the United
States of America to Mexico
• Dorothy L. Lutter, Minister Counselor for
Commercial Affairs
• Amy Cloud, Customs and Border Protection
Assistant Attaché to Mexico
• Michael Lewis, Regional Intellectual Property
Attaché for Mexico, Central America and the
Caribbean
• Teresa Verthein, Commercial Specialist
• Claudia Rojas, Legal Specialist for Intellectual
Property
• Ines Hori, Specialist in Economic Affairs
• Carmen Landa y de Aguilar, Cultural Advisor
• Robert Cavese, Specialist in Economic Affairs
• Katherine Monahan, Economic Affairs Counsel
U.S. General Consulate in Monterrey
• Joseph M. Pomper, Consul General
• Russell Comeau, Political and Economic Affairs
Consul
• John Howell, Commercial Consul
• Ingrid Specht, Political and Economic Affairs Officer
• Michael Barrera, Political and Economic Affairs
Officer
• Mario Vidaña, Senior Commercial Specialist
• Belen Gallegos, Commercial Specialist
16
Bureau of Democracy, Human Rights and Labor
• Judith E. Heumann, Special Advisor for International
Disability Rights
• Ramiro Martinez, Grant Program Officer
DEPARTMENT OF AGRICULTURE
• Martha Pineda, Marketing Specialist
DEPARMENT OF HOMELAND SECURITY
• Alan Bersin, Assistant Secretary and Chief
Diplomatic Officer
• Claire Prestwood, Border Security Division
• Lori Anne Parker, Border Security Division
Customs & Border Protection
• Garret Conover, Program Manager, Office of Field
Operations
• Manuel Garza, Customs and Border Protection
Officer
II. LEGISLATIVE BRANCH
HOUSE OF REPRESENTATIVES
• Harold Rogers, Chairman of the House
Appropriations Committee
• Henry Cuellar, Member of the House Appropriations
Committee
• Mark Meadows, Member of the House Committee
on Foreign Affairs
III. STATE LEVEL
STATE OF OHIO
Government of Ohio
• William J. Healy II, Mayor of Canton
STATE OF TEXAS
City of San Antonio
• Jill Metcalfe, Director of Casa San Antonio in Mexico
• Yanet Godinez, Trade Specialist
UNITED STATES AGENCY FOR INTERNATIONAL
DEVELOPMENT (USAID)
• Stephen Kelley, Director, Justice & Citizen Security
Office
• Thomas Delaney, Director, Agency for International
Development
• Sean Jones, Deputy Director
• Cecilia Real, Project Manager & Counterpart
Coordinator, Justice & Citizen Security Office
• Kevin Mc Glothlin, Supervisory Private Enterprise
Officer
Other Countries
CONSULATE OF THE UNITED KINGDOM IN
MONTERREY
• Alejandra Rodriguez, Trade&Invest
• Marcos Moreno, Administrative and Security Officer
OFICINA DEL ESTADO LIBRE ASOCIADO DE PUERTO
RICO PARA PANAMÁ Y LATINOAMÉRICA
• Awilda Mercado, Directora Ejecutiva
International Organizations
MIGRATION POLICY INSTITUTE (MPI)
• Victoria Rietig, Policy Analyst
THE WORKPLACE PROJECT
• Deena Fidas, Director
INTERNATIONAL MAIZE AND WHEAT IMPROVEMENT
CENTER (CYMMIT)
• Bram Govaert, Director Adjunto del Programa Global
de Agricultura de Conservación
CONSEJO CIUDADANO DE SEGURIDAD PÚBLICA DEL
DISTRITO FEDERAL
• Luis Wertman, Presidente
Business Organizations
U.S. CHAMBER OF COMMERCE
• Jodi Hanson Bond, Vice President, Americas
• Diana C. Rodriguez, Director, Mexico
• Reuben Smith-Vaughan, Executive Director, AACCLA
/ Senior Manager, Americas Policy and Advocacy
ASOCIACIÓN PROTECTORA DE CINE Y MÚSICA
• Alfredo Tourne, Director General
ASOCIACIÓN NACIONAL DE TIENDAS DE
AUTOSERVICIO Y DEPARTAMENTALES
• Eugenio Carrion, Director General de Relaciones con
el Gobierno
CÁMARA NACIONAL DE LA INDUSTRIA
CINEMATOGRÁFICA Y DEL VIDEOGRAMA
• Agustin Torres, Director General
CÁMARA NACIONAL DE LA INDUSTRIA DE
PRODUCTOS COSMÉTICOS
• Rosa Maria Sanchez, Directora Jurídica y Comercial
AMERICAN SOCIETY FOR INDUSTRIAL SECURITY,
CAPÍTULO MÉXICO (ASIS)
• Armando Zuñiga, Presidente
JAPAN CHAMBER OF COMMERCE AND INDUSTRY
• Koji Ishimatsu, Presidente
CANADIAN CHAMBER OF COMMERCE IN MEXICO
• Molly Puglisi, Directora General
CONFEDERACIÓN DE ASOCIACIONES DE AGENTES
ADUANALES DE LA REPÚBLICA MEXICANA
• Victor Hugo Gamas, Presidente
ASOCIACIÓN MEXICANA DE EMPRESAS DE
SEGURIDAD PRIVADA
• Mario Espinosa, Presidente
ASOCIACIÓN NACIONAL DE IMPORTADORES Y
EXPORTADORES DE LA REPÚBLICA MEXICANA
• Luis Roberto Abreu, Presidente
CÁMARA NACIONAL DE LA INDUSTRIA
ELECTRÓNICA, DE TELECOMUNICACIONES Y
TECNOLOGÍAS DE LA INFORMACIÓN (CANIETI)
• Imelda Gonzalez, Director Regional
• Hector Gonzalez, Presidente
CONSEJO COORDINADOR EMPRESARIAL
• Jaime Williams, Presidente, Comisión de Energía
INDEX NUEVO LEÓN
• Horacio Campaña, Presidente
• Adriana Vignau, Directora
WORLD TRADE CENTER NUEVO LEÓN-UANL
• Maria Magdalena Garcia, Gerente
OSAC RESEARCH AND INFORMATION SUPPORT
CENTER
• James Weston, Chief
• Leonardo Gasparini, Director Artístico
COPARMEX
• Jose Medina, Presidente Oficina Jalisco
17
Institutional Events
97th Annual Meeting
In March, the Annual Meeting was held in Mexico City and attended by 300 members who, as every year,
listened to the Chamber´s annual report of activities in the voice of its President, Ernesto M. Hernandez for the
second year running.
Bruno Cattori, CEO, Chrysler de México; Dr. Pedro Aspe,
President, PROTEGO; Ambassador James R. Jones, Chairman,
ManattJones Global Strategies; Carlos Heredia, Professor/
Researcher, Centro de Investigación y Docencia Económicas
(CIDE); Guillermo Wolf, Executive Vice President and General
Director, AMERICAN CHAMBER/MEXICO
2013 Yiacatecutli Award winners
Earl Anthony Wayne, U.S. Ambassador to Mexico; Fred
J. Barret, PwC México; Patricia Gonzalez, PwC México;
Veronica Ramirez, General Motors de México; Jose Zozaya,
Kansas City Southern de México; Ernesto M. Hernandez,
President AMERICAN CHAMBER/MEXICO
13th National Convention
In June 2014 AMERICAN CHAMBER/MEXICO held its 13th National Convention under the theme “Prospering
Together: a road map for advancing a joint North American Vision” comprised by five discussion panels with
top speakers. From Thinking Regionally to Compete Globally to Building beyond NAFTA: a TPP Approach,
each one explored the strengths of North America as an economic region, and its possibilities of growth.
Ernesto M. Hernandez, President, AMERICAN CHAMBER/MEXICO
Earl Anthony Wayne, U.S. Ambassador to Mexico, Francisco
de Rosenzweig, Under Secretary for Foreign Trade, Secretariat
of Economy
18
14th Day of Secretaries and Executive Assistants
Under the title: “La importancia de ser yo misma ¡redescubriendo mi valor!”, AMCHAM celebrated Secretaries
and Executive Assistants with lectures, raffles and gifts, providing them with a space for conviviality, reflection
and fun while honoring their support and valuable work. Breaking a record, we counted 600 attendees who
enjoyed a lecture from Ma. Elena Segura Revuelta “¡Basta! Valores vs. Violencia”, and “El Valor de Convivir” by
Ana Cecilia Dominguez.
AMCHAM Golf Tournament
Business for a worthy cause
In October, supporting the cause of Casa de la Amistad para Niños con Cáncer, I.A.P., a nonprofit organization
for children with cancer, AMCHAM organized a golf tournament that had the purpose of not only promote
networking among its members, but also reaffirms the commitment to Corporate Social Responsibility.
Proceeds from around 20 thousand dollars were donated in benefit of Casa de la Amistad, an institution
dedicated to help underprivileged children to follow their treatment against the disease.
Guillermo Wolf, Executive Vice President and General
Director, AMCHAM; Eduardo Mallet,Vice President of
Casa de la Amistad; Ernesto M. Hernandez, President,
AMERICAN CHAMBER/ MEXICO
Gala Dinner
In the majestic Palacio de Minería, the Chamber brought together its membership
to make a Thanksgiving celebration, where typical symbols of this holiday could
not be missed. In the presence of U.S. Ambassador Earl Anthony Wayne, and
several special guests, AMCHAM´s President Ernesto M. Hernandez expressed his
gratitude for the excellent year the
Chamber has achieved.
The dinner was enlivened by the
Mineria Symphony Orchestra String
Ensemble, and attendees enjoyed
Edith Marquez´s performance later
that night.
19
Guadalajara Chapter
2014 Board of Directors
EXECUTIVE COMMITTEE
20
PRESIDENT
Jose Miguel Zozayacorrea
Partner
Baker & Mckenzie
Adalberto Ortega
General Director
Ortega Abogados y
Consultores
TREASURER
Francisco Miguel Wilson
Tax Partner
PwC
Ana Maria Rodriguez
General Director
Fraga Mex
COUNSELORS
Jaime Rabago
Partner
Grupo Impulso
Rafael Farga
Partner
Soporte Industrial para
Ingeniería, Mantenimiento y
Construcción
Armando Beltran
General Director
Pacific Star
Jose Joaquin de Aguinaga
General Director
Publicidad de Aguinaga
Luis Romero
Partner (Retired)
EY
Eduardo Lafaire
General Director
Parque Industrial Guadalajara
Hans E. Neufeld
General Director
Hancar Industrial
Fernando Niño de Guzman
General Director
Montes y Cía.
Ignacio Navarro
General Director
Estrasol
Julio Acevedo
General Director
Hewlett-Packard Centro de
Servicios Globales
Jose Medina
President
CompuSoluciones
Leopoldo Velazquez
Partner & Director
KPMG Cárdenas Dosal
Juan Carlos Ousset
Executive Director
Luis Ousset R.
Jose del Monte
Director
Banco Regional de Monterrey
Guadalajara Chapter
Guadalajara Chapter carried out the following main activities:
Multisectoral Dialogue: The Jalisco´s perspective of Social Responsibility. Jointly hosted by AMCHAM,
the OAS, the Government of Canada, the Government of the United States and the Secretary of
Economic Development of the State of Jalisco.
AMCHAM Cuarta Cumbre de Empresarios. The event brought together the most prominent business
leaders from the region and the country who shared their experiences with attendees including
entrepreneurs and representatives of small and medium sizes businesses in the region.
Adolf B. Horn Chair, in partnership with the University of Guadalajara, was held at the Enrique Diaz
de Leon Auditorium and attended by executives of the business sector, scholars and representatives of
the three levels of government; having as keynote speaker Claudio X. Gonzalez Guajardo, President
of Mexicanos Primero.
The First Annual Guadalajara Business Security Conference. Organized in conjunction with the U.S.
Consulate General in Guadalajara, the American Society for Industrial Security, the Overseas Security
Advisory Council and the Business Alliance for Secure Commerce.
Adolf Horn Cup Golf Charity Outing. Held in conjunction with CANIETI, this event is aimed at
raising funds intended for strengthening the Social Innovation Center in the municipality of Zapopan.
Meet the Consulate. With the participation of the U.S. Consular team, the Yiacatecutli Awards were
delivered to entrepreneurs who have distinguished themselves through their participation in AMCHAM
activities.
21
Monterrey Chapter
2014 Board of Directors
EXECUTIVE COMMITTEE
PRESIDENT
Andres Ochoa-Bünsow National Managing Partner
Baker & McKenzie
VICE PRESIDENT
Alejandro J. Maiz President
Maiz Proyectos TREASURER
Leandro Castillo Managing Partner & Audit
Partner in Charge Monterrey
Office
KPMG
David W. Eaton
Vice President of Sales &
Marketing Kansas City Southern de
México
Marisa Jimenez de Segovia General Director
Air-Care de México
Leo P. Lobato CEO
Escites México
Alberto J. Morales Partner
D&A Morales y Asociados Carrie Osman Of Counsel
Cacheaux, Cavazos &
Newton Javier Torres General Director
Montoi
Alberto de Armas Vice President of Human
Resources
Cemex México DIRECTORS
22
Jaime de la Garza CEO
Corporate Properties of the
Americas
Francisco A. Gamez Partner Promotion and
Development Director
Dec Jose Garza
General Director
Prolamsa
Juan Mario Garza
Director
Grafo Print Editores
Hernan Gonzalez Director of International
Relations
Cydsa
Eduardo H. Guerra Director Northern Region TÜV-Rheinland de México
Jose Maria Guerra
General Director
Mars México, Wrigley Division
Sergio Leme President and General Director
Whirlpool México
Eugenio Martinez Serna CEO
Dal-Tile México
Humberto Morales Partner
Sánchez DeVanny
Todd C. Nelson Country Manager
The Offshore Group
Jose Paez General Director
Amway de México
Lorenzo Barrera General Director
Banco Base Francisco Paredes Commercial Director
Seguros Monterrey New York
Life
Gonzalo Escamez General Director
Cintermex
Francisco Ponton General Director
Steel Warehouse México
Ronald T. Riekena Country Manager
Caterpillar México
Jesus Rodriguez President NearShore Region
Teleperformance
Juan Antonio Salazar General Director
USEM de México
VIGILANCE COMMITTEE
Luis F. Martinez Director
Abogados Martínez Serna
Felix G. Tejada General Director
AG Innova Partners (The Alles
Group Monterrey)
NOMINATING COMMITTEE
Robert W. Chandler
Partner
Sanchez DeVanny
Alejandro J. Maiz President
Maiz Proyectos
HONORARY OFFICER/
HONORARY VICE PRESIDENT
Joseph M. Pomper Consul General in Monterrey
U.S. Consulate General
HONORARY BOARD
MEMBERS
John Howell Consul for Commercial Affairs
U.S. Consulate General in
Monterrey
Russell Comeau
Consul for Economic and
Political Affairs
U.S. Consulate General in
Monterrey
Monterrey Chapter
Coordinated by the Trade&InvestCenter, more than 850 Global Entry interviews for pre-approved
members and their families took place at the Monterrey Chapter office during 2014. This Program
allows avoiding long waiting-lines at Immigration in the airports.
The Economic Fora provided timely information on Mexico’s macroeconomic stability. Dr. Deborah
Riner, AMCHAM Chief Economist, explained issues such as job creation rate and macroeconomic
stability during her presentation held in Monterrey and Saltillo in February. Everardo Elizondo,
Former Deputy Governor of Banco de México, commented on the U.S. slow but continued economic
recovery which will benefit Mexico.
Thanks to the kind sponsorship of member companies, the Chapter’s Chamber Days provide our
members with unique opportunity to do high-level networking, and to participate in lectures on
trending topics such as: Global competences in employees, a rational and profitable investment on
security and Mexico as an attractive business and holiday destination.
Over 120 players enjoyed the Chapter’s 15th Annual Golf Charity Outing, where two records were
broken: the number of players (122), and the quantity of Hole-in-One prizes (four cars, plus one
more in a putting contest). All the profits went to Asociación Regiomontana de Niños Autistas
($190,113.54 pesos) and to Casa Simón de Betania ($124,909.02 pesos).
The 41st Annual General Meeting, celebrated in September with more than 420 attendees, featured
a discussion panel on Mexico’s Energy Reform with Raul Millares, Energy Director of Alfa; Jaime
Williams, President of the Energy Commission of the Consejo Coordinador Empresarial (CCE);
and Benjamin Torres, Partner and Head of Energy, Mining and Infrastructure, Baker & McKenzie
Mexico. The General Meeting also featured a speech from Rolando Zubiran, Secretary of Economic
Development of the State of Nuevo Leon, and leader of the Energy Reform in the State.
Hernan Gonzalez, Cydsa; Leo P. Lobato, Escites México; and Todd C. Nelson, The Offshore Group,
received the 2103 Yiacatecutli Distinguished Service Award. Chapter´s President Andres OchoaBünsow, who submitted a report on 2013’s activities, was re-elected for the 2014-2015 period, and
presented the new Board of Directors slate. Ernesto M. Hernandez, President of AMERICAN CHAMBER/
MEXICO also delivered a speech to the Monterrey Chapter audience.
23
2014 Achievements on
Administration and Finance
In compliance with the new requirements of the Federal Law on Protection of Personal Data by
Private Parties, the Data Privacy Notice of AMERICAN CHAMBER/MEXICO was updated on the website.
The accounting system was brought up-to-date with the aim of sending electronic accounting to SAT
before the date specified in the law by the tax authority.
The online payment system was implemented through the website, providing the membership with
alternative payment options for AMCHAM´s products and services.
The Chamber reached a record amount in cash and banks.
We had a decrease in paper and printing expenses of 10% and in office exprenses of 17% against
2013.
We also had a decrease in costs and delivery of documents and packages time among our three
offices due to a corporate agreement signed with FedEx, which generated savings of 48% against
2013.
Implementation of electronic transfer payments to suppliers was done during 2014, generating
savings of about 10% in costs and time of process of each operation.
The implementation of e-learning trainings for Mexico City and Monterrey staff, with more subject
coverage was done in record time.
It was designed a new Performance Evaluation of Competencies and applied to all AMCHAM staff,
according to the Action Plan.
24
Media Report
During 2014, in accordance with the 2014-2016 Action Plan various strategic corporate
communication actions were taken in order to increase the perceived value of AMCHAM.
• Publishing partnerships were established with magazines “The Business Year” and “Negocios
ProMéxico”.
Since 2014 AMCHAM is part of the Editorial Board
of the “Negocios ProMéxico” magazine, official
media of the Mexican Government devoted to
the dissemination of investment opportunities
and international trade in the country.
This partnership provides AMCHAM with the
opportunity to incorporate monthly strategic
content to promote the advantages and strengths
of the Mexican market, as well as publish
successful business stories in the industry of
our country and advertise major investments
made by currently Mexico-based companies.
Last year, AMCHAM established a collaboration
agreement with the magazine “The Business
Year”, a leading provider of business information
and a publisher of annual trade and investment
resources. The magazine was published in 2014,
comprising information regarding the world’s
top political, commercial, and industrial leaders.
It is intended to deliver targeted facts, in-depth
analysis, and strategic advice to the global
business community on economic trends and
investment opportunities.
• Strengthening our relations with key media.
Newspapers: El Universal, Reforma, El Financiero, El Economista, Milenio and Excélsior
Television: Televisa, TV Azteca, Proyecto 40, Canal 11 and CNN Television
Radio: Radio Fórmula, Radio Radio Centro, Imagen and MVS
Agencies: Reuters, Bloomberg and Notimex
News portals: Universal.com, Milenio.com, Informador.mx, Cronica.com and Mural.com
• Several tools for positioning media were developed and implemented:
• Media Kit
• Key Messages
• Media Training
25
• Opinion leaders and strategic means for positioning key issues were identified.
The Chamber continued to have presence in media. However, there was a significant change in the
position as it was migrated from traditional media to digital media and social networks, with the
consequent reduction of not-incurred costs.
During 2014, 172 news stories were generated, equaling a not-incurred cost of $10,749,292 pesos
distributed as follows:
• An aggressive social media strategy was implemented.
The profile corresponds to opinion leaders from Mexico and the U.S., domestic and foreign media
such as Bloomberg, Associate Press, BBC, Reforma, Expansión and Milenio.
26
• Adjustments to AMCHAM Home Page were made to provide swift and easy navigation through the
site, along with a more attractive design.
27
Services
The services offered by AMCHAM to its membership are designed to strengthen business through:
Business contacts
Member to Member
A special promotions newsletter that enables membership to advertise promotions related to products
or services and get discounts or special rates in local member companies´ establishments.
Language Skills
BULATS (Business Language Testing Service)
AmCham partnership with the University of Cambridge offers the possibility of assessing employees’
business language skills through BULATS, something which is specially valuable in Mexico’s growing
international markets.
Talent Search
Job Bank
Through a strategic alliance with Bumeran.com, a leader company in talent search and placement in
Latin America, an advanced technology platform is available for all our members.
Office Spaces
Meeting Rooms
A perfect location in Mexico City for business meetings in absolute privacy, with personal attention
and competitive prices.
Expertise
Visas
Personal advice and confidentiality in procedures for Visas, Global Entry memberships and the
Business Facilitation Program.
Business Expansion
Trade&InvestCenter
A strong business development tool that specializes in assisting trade between Mexico and the
United States through information services, business matchmaking and development service.
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Publications
AMCHAMEAGLE Newsletter
(Electronic, weekly, English and
Spanish)
Crecimiento y profundización
del sector financiero en México
(Electronic, Spanish)
Best Practices in Diversity and
Labor Inclusion
(Electronic, English and Spanish)
Compliance Toolkit
(Print, English and Spanish)
Business Security Survey in
Mexico, Sixth Edition
(Print and Electronic, English and
Spanish)
Encuesta de Hábitos de
Consumo de Productos Pirata
y Falsificados
(Electronic, Spanish)
Charting the Economy
(Electronic and print, quarterly,
English)
Foreign Account Tax
Compliance Act (FATCA)
(Electronic, English and Spanish)
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Publications
Guía para laSelección de
Personal Confiable
(Electronic, English and
Spanish)
Membership Directory
(Print and CD-Rom, annual,
English)
Networking Best Practices
Manual
(Electronic, English)
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Sondeo de Innovación
Empresarial en México
(Print, Spanish)
Survey of Salaries and Benefits
(Print and CD-Rom, annual,
English and Spanish)
Why is Mexico an attractive
investment destination?
(Electronic, English and
Spanish)
Management Staff
Executive Vice President and
General Director
Guillermo Wolf (Retired)
National Director of External
Relations and Committees
Erika Quevedo
Membership Development
Manager
Gabriela Bricio
Chief Economist
Deborah L. Riner
Institutional Communications
Manager
Ana Maria Gomez
Membership Services Manager
Veronica Barajas
Committees Manager
Rosa Angelica Jimenez
MONTERREY CHAPTER
National Director of
Administration and Finance
Jose Manuel Pliego
Administration Manager
Omar Linares
Editor
Soledad Villa
Human Resources Manager
Claudia Gonzalez
GUADALAJARA CHAPTER
National Director of Business
Development
John Ferry
Key Account Managers
Andrea Hernandez
Ma. Carmen Herrera
Ricardo Meza
Marketing and Membership
Services Senior Manager
Ivonne Iñiguez
Membership Services Senior
Manager
Alma Soots
Director
Braulio Laveaga
Administration Manager
Hector Manuel Garcia
Events Manager
Maria del Mar Garcia
International Trade Manager
Fernando Lafaire
Marketing and
Communications Manager
Julia Camarena
Director
Lupina De Ezkauriatza
Administration Manager
David Ibarra
Communication and Public
Affairs Manager
Adriana Zertuche
Membership Development
Manager
Susana Garza
Membership Services Manager
Monica Gonzalez
Trade&InvestCenter Manager
Maria Perez
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Mexico City
Blas Pascal 205, 3.er piso
Col. Los Morales
11510 Mexico City
+52 (55) 5141-3800
[email protected]
Guadalajara Chapter
Av. Moctezuma 442
Col. Jardines del Sol
45050 Zapopan, Jal.
+52 (33) 3634-6606
[email protected]
Monterrey Chapter
Río Manzanares 434 Oriente
Col. Del Valle
66220 Garza García, N.L.
+52 (81) 8114-2000
[email protected]
Follow us
www.amcham.org.mx
For a better business environment
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