Cortefiel Press Dossier Spring - Summer 2014

press dossier spring - summer 2014
• Grupo Cortefiel is one of Europe’s top fashion names
operating in the specialised chain sector.
• Founded in Madrid in 1880, today it is present in 70*
countries and has 1,969* points of sale.
• Cortefiel, Pedro del Hierro, Springfield and Women’secret
are the four brands that make up Grupo Cortefiel, which
also owns Fifty Factory, a chain of outlet stores. Each one
has its own design team and a customer-oriented sales and
management network.
• In order to guarantee maximum efficiency in the
management of this multi-format business model, the
Group’s head offices centralise the administrative, financial,
technological, expansion, sourcing and human resource
services, as well as other major corporate executive
functions.
• Distribution is organised around a network of logistics
centres centralised at the Aranjuez platform in Madrid,
which opened in August 2008. The company also has
international buying offices in Spain, Hong Kong and India.
• Grupo Cortefiel’s consolidated expansion policy includes
the opening of direct operated stores and franchises.
The direct management system is implemented mainly in
Europe, whilst the franchise system is the primary vehicle
for international expansion.
• Skilled professionals of more than 20 nationalities work
to ensure excellence in all the Company’s products and
services, obtaining a turnover of 964.2 million euros in 2013.
*Data as of February 2014
HISTORY 1880 - 2013
Launch of
Pedro del Hierro Madrid
2013
2012
Launch of
L
new line PdH Sport
Grupo Cortefiel operates
100% on line
2010
Springfield
launches on line store
2005
2000
is created
International
expansion
1993
1992
is created
1945
Change of
ownership
is acquired
1988
First International Stores
brand is created
Suits
Factory
1933
Shirt Factory opening
1880
Small Family
Business
Points of sale
location maps
Asia
& Oc
ceaniia
107
Europe
1,5
524
Americ
ca
149
Middle
e East
& Afric
ca
184
1,964 POINTS of SALE
in 70 COUNTRIES
Data as of February 2014
Points of sale
EUROPE
1,524 points
of sale in
34 countries
Points of sale
CTF
PdH*
SPF
WS
Fifty
Factory
Spain
Albania
Andorra
Armenia
Austria
Belarus
Belgium
Bosnia
Croatia
Cyprus
Czech Republic
Estonia
France
Georgia
Germany
Gibraltar
Hungary
Italy
Latvia
Lithuania
Luxembourg
Macedonia
Malta
Montenegro
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slovenia
Switzerland
The Netherlands
Ukraine
290
1
2
15
338
2
4
257
29
TOTAL Direct operated + Franchise
*Stand alone (PdH woman)
Data as of February 2014
1
3
2
23
6
5
17
2
2
47
6
6
2
1
1
1
4
16
1
5
2
1
3
1
13
2
1
1
2
44
2
2
12
40
1
1
5
5
3
1
11
57
2
35
12
3
1
9
2
1
1
1
1
40
1
39
13
1
2
1
36
4
3
13
4
Total
929
3
8
1
3
6
45
7
10
23
6
4
50
1
13
1
21
40
5
4
6
6
3
4
11
145
3
74
27
6
2
1
39
17
CTF
PdH*
SPF
WS
Fifty
Factory
Total
362
17
693
419
33
1,524
Points of sale
MIDDLE EAST
& AFRICA
Points of sale
Algeria
Bahrain
Dubai
Egypt
Iran
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Qatar
Saudi Arabia
Syria
Tanzania
UAE
Total
CTF
PdH*
SPF
1
WS
1
4
3
2
2
2
1
6
1
9
1
1
31
1
12
5
2
16
2
2
9
1
6
3
4
1
21
85
8
3
3
7
3
3
27
2
1
9
67
Total
1
1
4
23
8
2
16
7
12
14
1
12
7
40
3
3
30
184
184 points
of sale in
17 countries
*Stand alone (PdH woman)
Data as of February 2014
Points of sale
AMERICA
149 points
of sale in
11 countries
Points of sale
Bermuda
Chile
Colombia
Costa Rica
Dominican Republic
Mexico
Panama
Peru
Saint Maarten
United States
Venezuela
Total
*Data as of February 2014
CTF
SPF
1
1
2
1
22
2
2
29
3
1
6
3
39
8
WS
1
8
7
2
2
34
1
1
5
47
7
63
Total
1
10
7
6
5
85
1
11
2
6
15
149
Points of sale
ASIA & OCEANIA
Points of sale
China
Kazakhstan
Malaysia
Myanmar
Singapore
South Korea
The Philippines
Vietnam
Total
*New concept PdH store
Data as of February 2014
CTF
PdH*
2
2
2
4
2
SPF
16
6
9
2
10
14
1
58
WS
21
3
14
5
43
Total
39
11
9
2
10
14
21
1
107
107 points
of sale in
8 countries
CORTEFIEL
Cortefiel is the Group’s original brand. Created
in 1945, it targets men and women aged
between 35 and 45 with a youthful outlook on
life and an open, enquiring mind.
Through its collections, the Cortefiel brand
enjoys a loyal customer base, built up over fifty
years, who trust a fashion alternative offering
quality and fabulous styles. Cortefiel offers the
latest fashion combined with comfort for those
who see the world through today’s eyes.
Steady growth over the years has turned
Cortefiel into a consolidated brand and a major
fashion reference.
Today Cortefiel is present in 34 countries with
436 direct operated stores and franchises.
Key information
Established
Points of sale
Countries
1945
436
34
Presence and points of sale
Cortefiel
Points of sale
CTF
Spain
290
Albania
1
Andorra
2
Belgium
6
Chile
1
Costa Rica
2
Cyprus
6
Czech Republic
2
Dominican Republic
1
Dubai
4
Egypt
3
Estonia
1
Georgia
1
Jordan
2
Kazakhstan
2
Kuwait
2
Latvia
2
Lebanon
2
Lithuania
1
Mexico
Montenegro
2
Morocco
6
Peru
3
Portugal
Data as of February 2014
22
44
Qatar
1
Saint Maarten
1
Saudi Arabia
9
Serbia
2
Slovakia
2
Syria
1
Tanzania
1
The Philippines
2
United States
6
Venezuela
3
Total CTF
436
Cortefiel stores
PEDRO DEL HIERRO
Grupo Cortefiel acquired the brand Pedro del Hierro in 1992, rapidly
turning it into a top name with a natural, and a unique sense of
urban style inspired in today’s contemporary self-confident men
and women.
Personality and a unique sense of style
The design of the Pedro del Hierro brand is always in constant
evolution, harmoniously combining the essences of fashion and
the visionary aspect of trends, dressing for pret-a-porter, haute
couture, or urban style.
Pedro del Hierro embarked on its international expansion strategy
in 2007. Today it is present in 35* countries and 456* points of sale.
In 2012 the arrival of the designer Carmen March as the new
creative director and the launch of Pedro del Hierro Madrid marks
the start of a new phase for the brand.
Key
information
Acquisition
of the brand
by the Group
Points of sale
Countries
1992
456*
35*
* Stand alone (PdH woman)
+ Cortefiel stores.
Pedro del Hierro stores
SPRINGFIELD
Grupo Cortefiel’s most youthful and urban brand was
first created in 1988 as an alternative to traditional men’s
fashion stores. Based on the philosophy of ‘basics at
unbeatable prices’.
The positive response to the launch led Grupo Cortefiel
to expand its basic range, introducing collections in
keeping with the latest trends. Since then, Springfield
has enjoyed a steady and sustained growth. The launch
of the women’s collection in 2006 is another milestone in
the label’s development.
Springfield Man & Woman target young men and women
between 20 and 30 with a relaxed outlook on life and
fashion. Each season the label’s designers observe,
combine and adapt the latest trends to create a style
ideal for any time of day. The unique use of colour,
combining a meticulous attention to pattern, the wash
and design process is the unmistakable hallmark of a
‘relaxed casual style’ on all its creations.
Four years after its creation, Springfield embarked on
an international expansion, opening its first stores in
Portugal, and is now present in 57 countries with 883
sale points, under franchise or as stores.
Key
information
Established
1988
Points of sale
883
Countries
57
Presence and points of sale
Springfield
Points of sale
Spain
SPF
338
Albania
2
Algeria
1
Andorra
4
Austria
3
Belarus
2
Belgium
Bosnia
Chile
China
23
6
1
16
Libya
1
Lithuania
1
Costa Rica
2
Luxembourg
5
Croatia
5
Macedonia
5
Cyprus
17
Malaysia
9
3
Czech Republic
2
Malta
Dominican Republic
2
Mexico
Egypt
12
Montenegro
29
1
Estonia
2
Morocco
6
France
47
Myanmar
2
Germany
13
Peru
8
Hungary
12
Poland
11
Iran
5
Portugal
Iraq
2
Qatar
3
Romania
2
Israel
16
Italy
40
Russia
57
35
Jordan
2
Saudi Arabia
4
Kazakhstan
6
Serbia
12
Kuwait
2
Singapore
10
Latvia
1
Slovakia
3
Switzerland
1
Tanzania
1
Data as of February 2014
Lebanon
9
The Netherlands
36
The Philippines
14
UAE
21
Ukraine
4
Venezuela
5
Vietnam
1
Total SPF
883
Springfield stores
WOMEN’SECRET
Women’secret sells lingerie, sleepwear, accessories
and swimwear for the modern women between
25 and 40. The design team develop new ideas to
make women’s lives easier and happier, on occasions
generating emotions and at other times offering
solutions.
Women’secret is proud of being a specialist in the
world of women. Women’secret was created by and
for women, with the objective of creating a global
brand capable of combining prestige, femininity,
contemporary looks and excellent value for money.
Women’secret was founded in 1993, and its first store
opened in the centre of Madrid. Since the early days,
Women’secret is committed to being a leader in
creativity, efficiency and awareness in the underwear
and lingerie sector.
In 2001, Women’secret embarked on an international
expansion strategy and today has 592 stores in 49
countries.
The Women’secret online store sells throughout the
metropolitan euro zone.
Key
information
Established
1993
Points of sale
592
Countries
49
Presence and points of sale
Women’secret
Points of sale
Data as of February 2014
Spain
WS
257
Andorra
1
Armenia
1
Lithuania
1
Bahrain
1
Luxembourg
1
Belarus
4
Macedonia
1
Belgium
16
Mexico
34
Bermuda
1
Montenegro
1
Bosnia
1
Panama
1
Chile
8
Portugal
40
China
21
Qatar
3
1
Colombia
7
Romania
Costa Rica
2
Russia
Croatia
5
Saint Maarten
Czech Republic
2
Saudi Arabia
27
Dominican Republic
2
Serbia
13
Egypt
8
Slovakia
1
Estonia
1
Slovenia
2
France
3
South Korea
Gibraltar
1
Syria
2
Hungary
9
Tanzania
1
Iran
3
The Netherlands
3
Jordan
3
The Philippines
5
Kazajstan
3
UAE
9
Kuwait
7
Ukraine
Latvia
2
Venezuela
Lebanon
3
Total WS
39
1
14
13
7
592
Women’secret stores
Grupo Cortefiel’s
on line stores
cortefiel.com
pedrodelhierro.com
womensecret.com
spf.com
www.grupocortefiel.com