Company Profile Smash BCN

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Barcelona is a colorful, happy and laid back city.
This is our attitude towards life: the Happy Barcelona Style,
the hallmark of many brands which have been born or raised here,
like Smash!, Mismash and Paramita.
Each of them has its own personality:
Smash! is daring, Paramita is modern and Mismash breathes romanticism.
However, all of them reflect the colors, the light and
the air of the Mediterranean. Therefore, each time you wear
one of our garments, you are wearing a bit of Barcelona.
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we inspire
women
to dress their
personality
INDEX
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ABOUT
US
Smash 2005 S.L. is a design, distribution and ­retail
company for womanswear and accessories. Our
in-house design team creates the collections for the
brands Smash!, Mismash and Paramita. Our Head
Office and our Distribution Center are located in
­Barcelona, a city open to the sea, with a laid back,
fun and cheerful lifestyle that inspires our g
­ arments
and the personality of our company. We sell 1,5
million garments per year to stores over 40 countries
worldwide. Our collections are sold in multi brand
boutiques, corners, franchises and our ­flagship store
in Barcelona.
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S.L.
“Our aim is offering
inspiring and happy clothes
to a wide range of women
with an excellent ratio
quality-price”.
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OUR BUSINESS
CONCEPT
Our aim is offering inspiring and happy clothes to a wide
range of women with an e­ xcellent ratio quality-price. This
could not have been possible without our ­international
in-house design team and the never e­nding inputs
and inspiration they get from the city where we are
based: Barcelona. We have passion for art and
graphic design and this reflects in the ­
garments
we ­
create, that go ­
b eyond trends and have their
own flavor.
Each of our brands speaks out its personality: Smash!
is aimed to dress a daring yet cheerful w
­ oman. Mismash
was born as our second brand in 2011 to dress a more
­romantic and elegant lady. Finally, in 2013 the Smash!
Group ­acquired the brand ­Paramita, and launched in
SS14 w
­ ith great success its first c­ollection for a more
­urban ­and trendy target.
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TURNOVER INCREASE
20.000.000€
15.000.000€
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10.000.000€
5.000.000€
2005 2006 2007 2008 2009 2010 2011 2012 2013
Quality is a very important topic in our daily activities.
We work in progress to improve our garments satisfy the
most demanding customers collection after collection. Our
aim is to establish long-term relations with our ­suppliers in
order to work together and always give the customer the
best deal. We keep our commitments to our suppliers the
same way we want them to keep theirs.
“Quality is a very important
topic in our daily activities ”.
We listen to the market needs and are eager to say that
we respond very rapidly to them. At the same time, being
conscious of the costs in all parts of the organization and h­ aving
as few middlemen as p
­ ossible has helped us to bring very
competitive prices to our customers.
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“Three concepts,
three brands, one city”.
THE HAPPY
BARCELONA
STYLE
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We love Barcelona: a creative, joyful and ­gorgeous city that
makes us who we are. ­­­We get nourished by its spirit day by
day. The flavors, the tones, the scents, the textures and the
air whispering through the buildings are the raw materials of
our creativity and the backbone of our collections.
They are different from each other but all of them
­e mbrace ­the air of the Mediterranean, where they have
been born, and the brightness, the wit and the a
­ ttitude
of Barcelona. They are under the same umbrella:
The Happy Barcelona Style.
Barcelona is a city with different tempos, different shades
and differents languages. The city sounds different, smells
different and can feel different depending upon where
­
we are. These diverse a
­ ttitudes inspire each of our three
brands: Smash!, Mismash and Paramita.
And the icon of this umbrella is Ella (She) the Muse
created by the acclaimed Barcelonian artist C
­
­ onrad
­Roset. She is a representation of all our clients, b
­ ecause
they are all different but still, they are all Ella.
OUR BRANDS:
SMASH!
Our first brand was created with a strong colour statement.
This is where its name comes from. The designs have become
bolder in order to make way for its flamboyant and very
original graphics.
“The collections are fun,
modern and dynamic and
­always at the best price ”.
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COLLECTIONS
TARGET
Our collections include from high fashion colorful items
to basic pieces in more conservative colors that perfectly
team up to create total looks. On top of that, a
­ ccessories
like bags and scarfs help to create the p
­ erfect Smash!
outfit. The flattering cuts combined ­with our affordable
prices and our improved quality, make our brand very
desirable.
The Smash! woman is self-confident, creative and young
at heart and wants to dress her personality w
­ ith style and
­comfort. She loves to follow the trends but above all wants
that the garments she wears have a special attitude that
show her own personality.
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BOLD STATEMENT
SEXY EMPOWERMENT
FLAMBOYANT PRINTS
FLATTERING CUTS
STRONG COLOURS
“Smash! is the hot sun of the Mediterranean
shining on you at a bar terrace
while sipping a long drink.
It is the colorful graffities of a shop blind
at the alive neighbourhood of El Raval.
It is the lush of nature blossoming
on the hills of Montjuïc.”
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OUR BRANDS:
MISMASH
Mismash means mixture, miscellaneous;
an original, yet contrasting, combination of elements. This is
exactly what our brand is: a mixture of original and elegant
patterns and delicate applications that makes each item a
perfect mix of power and sensitivity.
“A perfect mix of
power and sensivity”.
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COLLECTIONS
TARGET
Our garments are carefully designed to create a
romantic and elegant collection that fits ­p erfectly.
The clothes are simple and cute and provide a ultrafeminine look for all occasions.
Our goal is to provide to fashion-conscious women a
modern and affordable wardrobe. It is an easy- to-wear
collection, made of colourful prints and attractive patterns.
The Mismash woman is 25 to 45 years old, confident and
style conscious. She follows the fashion trends and loves
to mix and match different styles in her wardrobe. She is
very keen on affordable garments, which gives her the
freedom to change her look frequently.
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MODERN ROMANTICISM
NATURAL FEMINITY
SWEET PRINTS
ELEGANT CUTS
DREAMFUL DETAILS
“Mismash has the charm
of a medieval palace at the Barri Gòtic.
It has the grace of a beautiful
hidden corner at El Born.
And it is fresh and quiet
like an early morning stroll
at Parc de la Ciutadella.”
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OUR BRANDS:
PARAMITA
Paramita is a term that comes from Buddhism and
means perfection or completeness.
And this is our aim: we want women to reach their
perfect look by offering original fashion that combines
cutting edge prints with comfortable garments made
in natural fibers.
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“Exclusive graphics and
prints in natural fibers”.
COLLECTIONS
TARGET
Our garments are a combination of modern and
casual style. The collections are simple and cute, made
of perfectly fitted stylish pieces and ­original graphics.
Natural fibers are a key e
­ lement. The prints are made
by graphic artists and add a modern and cutting edge
attitude to the items.
Paramita is a brand for a chic woman that looks for l­atest
trends, thinks positively, loves her individuality ­­and has an
artistic flair. She gives importance to ­
­
p ersonal wellbeing
­looking for natural fabrics and comfortable patterns.
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ARTY FLAIR
EDGY SIMPLICITY
HIP PATTERNS
RELAXED SHAPES
AVANT-GARDE TREND
“Paramita is a wandering walk
around the Modernist Barcelona,
loosing your steps on the tiles of Passeig de Gràcia,
listening to the sound of your heels
on the hydraulic floors of an Eixample apartment.
It is a peep on a loft in Poble Nou,
glancing through the illustrations
of an upcoming new artist.”
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we sell garments
to 40 countries
around the world
“..we sell our garments to
40 countries around the world”.
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OUR
DISTRIBUTION
From our Headquarters in Barcelona we sell our g
­ arments
to 40 countries around the world. We distribute our
­articles ­wholesale through international showrooms
and agents to corners a
­ nd multi brand boutiques.
We also own a shop, our flagship store, in one of the
most commercial streets the city center of Barcelona.
And from Spring 2015 we will franchise the Smash!
Happy Barcelona Style around the globe.
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OUR
PEOPLE,
OUR
BEST ASSET
For an expanding company like Smash!, our people
are one of our main values. That is why we like to offer
a friendly working environment where our e
­ mployees
can grow and develop all their potential. At Smash!
we are looking for people with a positive attitude,
passionate for their work, not afraid of ­
making
mistakes, flexible, direct, independent, young at
heart and willing to grow with us.
The talents we are seeking include all type of professionals,
from designers, pattern makers and graphic designers to
sales agents, economists, publicists, product managers
and logistic specialists, among others.
OUR FLAGSHIP
STORE
On May the 8th 2014 we opened the Concept Store Smash!
Happy Barcelona Style in one of the main shopping streets in
Barcelona city center.
Surrounded by an industrial environment, among hydraulic tiles
inspired by our prints and under the influence of the Muse by
the acclaimed Barcelonian illustrator Conrad Roset, you will
be able to find the Smash!, Mismash and Paramita collections.
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FRANCHISING
PROJECTS
Franchising is one of our most strategic moves to bring
the Happy Barcelona Style across the globe and a
­strategic goal as a company for 2015 to develop a
solid franchise net.
The Smash! Group creates a real partnership and a
long lasting relationship with its partners. Moreover, we
provide them all the support needed in order to develop
their business.
COMMUNICATION
AND EVENTS
LA VANGUARDIA 71
E C O N O M Í A
SÁBADO, 19 ABRIL 2014
EN
LÍ N E A
CAMBRA DE TERRASSA
INSTITUT SANT ISIDRE
COMPACT HABIT
PORT VELL
Fallece Jordi Amat,
vicepresidente
Baldiri Ros,
reelegido presidente
Contrato con varias
centrales nucleares
La huelga en FCC,
desconvocada
]Jordi Amat, vicepresidente de
]El empresario Baldiri Ros ha
]Compact Habit ha recibido la
]La huelga de trabajadores de
la Cambra de Terrassa y director general de la empresa Embamat, ha fallecido esta semana a
los 57 años. La Cambra de Terrassa lamentó en una nota la
pérdida del ejecutivo y destacó
que “Amat supo trasladar su
optimismo y energía en sus responsabilidades”. / Redacción
sido reelegido nuevamente presidente del Institut Agrícola Català de Sant Isidre, cargo que ocupa desde 1994. La asamblea general de socios ha renovado la
junta de gobierno de la entidad,
en la que figuran como vicepresidentes Ramon d’Abadal y Joan
Pons. / Redacció
validación de varios módulos de
seguridad y aislamiento por parte de la Associació Nuclear d’Ascó i Vandellòs. Los módulos,
que ya se están construyendo en
la planta de Compact Habit en
Cardona, se ubicarán en las dos
centrales nucleares de los citados municipios. / Redacción
GEMMA MIRALDA
Josep Tragant, fundador
E M PR E N D E D O R E S
La marca abre filial en Los Ángeles y entra en dos plataformas de venta on line
Smash da el salto a EE.UU.
AINTZANE GASTESI
Barcelona
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After many years growing rapidly in the different
markets now it is time to increase our awareness.
To do so we are working with specific actions
­addressed directly to different targets: distributors
and sales agents, franchisees, press, bloggers and
customers. From our presence to the most important
trade fairs, to advertising, all our actions are aimed
to show ourselves: our universe and our fashion.
mantenimiento integral del Port
Vell de Barcelona, prevista para
el 18 y el 19 de abril, se desconvocó a mediados de esta semana
para agotar todas las posibilidades en las negociaciones. El paro afectaba a los trabajadores de
Fomento de Construcciones y
Contratas (FCC). / Redacción
L
La Vanguardia
April 2014
a firma de moda
Smash ha dado sus primeros pasos para su
desembarco en el mercado estadounidense con la
apertura de una filial en Los Ángeles y la venta de sus colecciones en dos plataformas on line
en Estados Unidos. En la oficina de Los Ángeles cuenta con
hasta siete comerciales para dirigirse al canal multimarca con
sus tres marcas: Smash, Paramita y Mismash. Actualmente, las
marcas del grupo Smashwear
concentran un 80% de las ventas en mercados exteriores, básicamente en Europa. “Italia,
Francia y España son nuestros
principales mercados”, explica
Philippe Bach, director de la firma con sede en Badalona.
En el mercado español, la
marca reivindica su modelo
que denomina happy Barcelona
con la apertura de su primera
tienda propia en la capital catalana, que inaugurará durante la
primera semana de mayo en la
calle Portaferrissa. El establecimiento, un espacio de 80 metros cuadrados en el corazón de
la zona de compras de jóvenes
locales y turistas, integrará las
tres marcas del grupo Smashwear bajo el paraguas de la marca Smash Happy BCN Style. El
nuevo espacio será el escaparate para sus tres líneas de producto: la propia Smash, Mysmash y
Paramita, que adquirió a finales
EsclatOil, del
grupo Bon Preu,
facilita la
devolución del
céntimo sanitario
BARCELONA Redacción
ANA JIMÉNEZ
Philippe Bach, director general, en la nueva tienda Smash Happy BCN Style
Smash reúne
sus marcas Paramita
y Mismash en
su primera tienda
propia en Barcelona
del 2012. “La tienda es para nosotros como un laboratorio para testar las tres marcas, porque
cada una tiene su circuito de distribución independiente y se dirigen a públicos diferentes”, asegura Philippe Bach.
De hecho, el objetivo de la
compañía no es una expansión
de este modelo de tiendas a nivel nacional, ya que su circuito
de distribución es el multimarca. “Es más fácil que veamos
una segunda tienda en nuestros
principales mercados, Francia e
Italia, que en otra ciudad española”, afirma Bach.
El grupo también está en pleno relanzamiento de la marca
Paramita, para la cual ha fichado a una diseñadora de Stradivarius, y que ya cuenta con una
distribución de 60 puntos de
venta multimarca.
Smash empezó como una
aventura personal de sus dos
fundadores, el británico Yoel
Gross y el holandés Amit Rahamim, que compraban ropa en
Asia (China, India y Tailandia),
la cargaban en una furgoneta y
la vendían en tiendas en España
a buenos precios. En el 2005, establecieron la compañía en Barcelona y en el 2011 vendieron
parte del negocio al fondo de capital riesgo Fordahl, con sede
en Banyoles.
Smash facturó 18 millones en
el 2013, un 9% más que el ejercicio anterior, y cuenta con una
plantilla de 80 personas, que se
ha incrementado en 20 trabajadores en dos años.c
EsclatOil, cadena de gasolineras
del grupo Bon Preu, que preside
Joan Font, ha habilitado un sistema para facilitar la documentación necesaria a los usuarios titulares de la tarjeta de cliente que
se hayan suministrado de carburante en una de sus instalaciones
entre los años 2010 y 2012.
El grupo ha tomado esta medida tras la sentencia del Tribunal
de Justicia de la Unión Europea
(TJUE), que declaró ilegal la aplicación del céntimo sanitario, explica el grupo catalán de distribución en un comunicado emitido
ayer. La sentencia abrió también
la puerta a la devolución de las
cantidades satisfechas por este
concepto en el periodo antes
mencionado.
El retorno del importe va a cargo de la Agencia Tributaria, y para tramitar la devolución es necesario presentar las facturas correspondientes y una ficha resumen de los consumos realizados.
Este supuesto es de fácil materialización en el caso de los profesionales del transporte y las grandes
empresas, pero muy difícil de llevar a la práctica para los pequeños clientes.
El grupo Bon Preu cuenta actualmente con 26 gasolineras bajo la enseña EsclatOil con un
servicio ininterrumpido durante
veinticuatro horas al día, 365 días
al año.c
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Even though every market is different, the backbone of the
company is the same. Therefore all our ­­­communication
is aimed to create this very and only Smash! Happy
Barcelona Style.
Cuore Stylo
May 2014
IN-STORE
BRAND PRESENCE
We create original POS material and give-aways to
get the maximum brand visibility at the stores.
On top of that we have Visual and Corner guides to
make sure that our image is accurately transmited all over
the world as well as to help our wholesale ­customers to
display our products in the most ­attractive ways.
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TRADESHOWS
WHO’S NEXT _PARIS // BREAD&BUTTER _BERLIN //
MAGIC _LAS VEGAS //MODE FABRIEK _ AMSTERDAM //
CIFF _COPENHAGEN // PURE _LONDON and many more.
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THE
FUTURE
The constant commitment of our hard working people
makes us face the future with excitement. In 2015
we celebrate our 10th anniversary and we are really
looking forward to it. In ten years we have moved from
a t-sthirt vendor at festivals to an international company
with a sales network of over 40 countries.
We still have a lot of things to learn and a lot of
things to try. We are growing and we have the world
ahead of us.
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www.paramita.es
www.smash-wear.com
www.mismash.es
C/Holanda 25, Badalona, 08917 Barcelona - Spain Tel. +34 934 655 729 [email protected]