Manuel Estrada Where ideas are born The Juggler`s Sketchbooks
Transcripción
Manuel Estrada Where ideas are born The Juggler`s Sketchbooks
Manuel Estrada Where ideas are born The Juggler’s Sketchbooks Curated by graphic designers and design teachers Sonia Díaz and Gabriel Martínez, Manuel Estrada. Where Ideas Are Born. The Juggler’s Sketchbooks is an exhibition structured around the notebooks and visual diaries that graphic designer Manuel Estrada uses to register his working process. In his designs, he seeks a balance between text and image, thought and emotion. (Please, find more information on Mr. Estrada’s work below.) The exhibition was originally organized by the CAAM - Centro Atlántico de Arte Moderno, Las Palmas de Gran Canaria, Spain (www.caam.net), on view from June 11 to October 3, 2010. In 2012, coinciding with Helsinki 2012 – World Design Capital, the exhibition was requested by Caisa International Cultural Center (www.caisa.fi), where it opened from January 9, to March 29, 2012. From then on, the exhibition has travelled to Berlin (Universität der Kunste (www.udk-berlin.de) – Instituto Cervantes (www.cervantes.de) and Lisbon (MUDE – Museu do Design e da Moda www.mude.pt). The Jugglers’ Sketchbooks will be travelling to Miami Dade College Museum of Art + Design (www.mdc.edu) from November 15, 2012, to February 2, 2013. The exhibition is divided into seven complementary thematic sections which can work independently from each other: 1. Doors and Windows; 2. I Logo therefore I Am 3. The Juggler’s Sketchbooks; 4. Distilling Ideas 5. Worlds; 6. Ideas and Chaos; and 7. The Juggler’s Words. 1. Doors and Windows displays Estrada’s sketches and final designs for book covers and posters. 2. I Logo therefore I Am presents Estrada’s logos and related sketches. 3. The Juggler’s Sketchbooks is composed by 534 facsimiles of Estrada’s notebooks. 4. Distilling Ideas analyzes Estrada’s research and synthetic methods by featuring the entire design process for the logo of Fundación Repsol. 5. Worlds is composed by sketches, animations, and wall drawings made by Estrada ad hoc for each venue. 6. Ideas and Chaos is an installation composed by white sheets of paper and pencils. 7. The Juggler’s Words features video-interviews with Manuel Estrada on design. Basic information Contact Title Exhibition Design Labels and wall texts: Manuel Estrada: Where Ideas Are Born. The Juggler’s Sketchbooks. The exhibition design has been created to adapt to different spaces and dimensions. The exhibition can be shown either entirely or partially, according to each venue’s specific needs and space conditions. Each of its seven composing modules can be exhibited independently. Designed for each venue by Estrada Design. Produced by venue. Availability Space needed Lecture / Workshops Curators Sonia Díaz and Gabriel Martínez (www.lsdspace.com) are two young graphic designers and design teachers. They have used the exhibition as a didactic tool for design students and amateurs. Content The core of the exhibition consists of 54 notebooks with sketches and drawings by Manuel Estrada. Although this is an solo show, it is not intended to explain the work of a single designer but to address the design process as a whole. It requires a minimum space of 200 square meters (2,152 square feet). Costs Exhibition fee: none Shipping: the venue is responsible for covering the shipping costs to and from the venue. Insurance value: US$ 140,000, approx. The exhibition will be available from the second week of February, 2013. Manuel Estrada is available for giving either a workshop or a lecture in each venue. Emilia García-Romeu emilia @ manuelestrada.com +34 91 559 15 78 www.manuelestrada.com Manuel Estrada and Estrada Design Manuel Estrada (www.manuelestrada.com) started studying architecture but soon shifted to graphic design by creating, with five other members, the association Sidecar, at a moment when design did not exist as a discipline in Spain. In 1989, he founded his own firm, Estrada Design. Above: Logo for Simple computer company Below: Logo for Creators’ Meetings Right: Collage for the poster of Untitled Comedy, a play by Federico García Lorca Influenced by designers such as Paul Rand (New York, 1914 – 1996) or Daniel Gil (Santander, 1930 – Madrid, 2004), graphic designer Manuel Estrada rejects the concept of a personal “style” in favor of a design that puts itself entirely at the service of solving a given problem. His work is characterized by his extensive use of illustration and montage (of photographs, surfaces, and objects). For him, drawing and collage are not mere formal elements but actual thinking tools. They allow him arrive at the formal and conceptual notions that will, ultimately, constitute the essence of his projects. His process is deeply speculative, using images to generate and interconnect ideas and shapes which keep on metamorphosing until reaching a synthetic resulting form. Regarding Mr. Estrada’s relationship with images, his good friend and fellow designer Frank Memelsdorff states that Manuel “could iconize anything,” that is, transform any concept or process into a coherent, synthetic image (Manuel Estrada, El diseño no es una guinda, 2003). Left: Logo for the Cervantes Prize Right: Poster in homage to graphic designer Daniel Gil Below: Poster in homage to artist and poet Joan Brossa For Estrada, typography is yet another palette, both an essential plastic element and a repertoire with which to continue drawing and composing images. This becomes literal in certain cases, like the Cervantes Prize, in which the letters in “Cervantes” compose the portrait of the writer. (Awarded with the prize from the Art Directors Club of Europe, www.adceurope.org). Clean, defined lines and silhouettes as well as bright, flat colors are often present in his designs, yet he is also fond of the boldness and clearness provided by black and white and of disarraying compositions by introducing “foreign” elements, such as thick color hand strokes or playful pencil doodles. Manuel Estrada’s work has been included in recent design surveys, such as Meggs’ History of Graphic Design, by Philip B. Meggs and Alston W. Purvis (5th ed. Hoboken, N.J.: John Wiley & Sons, 2012), and the upcoming (March, 2013) Design Firms Open for Business, by Steven Heller and Lita Talarico. Above: Logos for Laureate International Universities, Olé Imports (oil and wine), and an event of the Regional Government of Madrid Right: Poster in homage to poet Miguel Hernández. It features the poem “Your womb” In addition to his work as a designer, Manuel Estrada is Chairman of Asociación de Diseñadores de Madrid (Association of Designers in Madrid (www.dimad.org); member of the Consejo Superior de Enseñanzas Artísticas de España (Higher Arts Education Council of Spain, www.educacion.gob.es), and Executive Chairman of the Steering Committee of the Latin American Design Biennial (www.bid-dimad.org). His work has been awarded with prizes such as the Laus Award (Barcelona, www.fad.cat), AEPD award (Madrid, Asociación Española de Profesionales del Diseño (www.aepd.es), and the award from the ADCE (Barcelona, Art Directors Club of Europe, www.adceurope.org). Estrada Design Since its beginnings in 1989, Estrada Design has been mainly involved in editorial design and visual identity projects for corporations, small companies and institutions, although the studio has also undertaken projects related to product and packaging design, signaling, and environmental graphics. Logos for the Army and Costume museums and the Museum of Human Evolution Left and below: Covers and spines for the collection of crime novels for the El País journal Right: Covers for the pocket book collection of Alianza Editorial Editorial Design Most of Manuel Estrada’s work has developed in the editorial field. His studio has designed collections for well-known Spanish publishing houses, among them Alianza (pocket books and philosophy collection, www.alianzaeditorial.es); Anaya (Spanish and worldwide classics collections; philosophy and aesthetics collection, www.anaya.es); Marcial Pons (history and law collections, www.marcialpons.es); Alfaguara (literature for teenagers collection, www.alfaguara.com); Almed (travel and current affairs in international politics collections, www.almed.net). For El País, a major Spanish newspaper (www.elpais.es), the studio has realized several fiction pocket book collections (adventure, crime, history, Spanish classics, 20th century worldwide classics); as well as a non-fiction collection (La Mirada del Tiempo, devoted to 20th century history essays). For some time now, Manuel Estrada has been responsible for the design of the Spanish version of the books by Nobel Prize writer José Saramago. Before the writer’s death, they worked together in a special edition of The Elephant’s Journey (Madrid: Santillana, 2010), with illustrations by Manuel Estrada. The studio has also designed or/and acted as art director in periodicals such as Spain Gourmetour (ICEX - Institute of Foreign Trade), Cuadernos del IVAM (Instituto Valenciano de Arte Moderno, Valencia), Ingenio (Professional Association of Civil Engineers, Madrid), to name only a few. Cover, double pages and collage for José Saramago’s The Elephant’s Journey Qualytel AFI. Analistas Financieros Internacionales Salón de la Formación Continua Boa Music Punto de Pesca Emprende IED. Istituto Europeo di Design Bibliometro IED. Istituto Europeo di Design Centro de Ahorro Teatro de La Abadía Fotoshow Madrid Metrovacesa Fundación José Saramago CRECE EOI. Escuela de Organización Industrial Feria Internacional del Mueble de Madrid La senda de los Elefantes IED. Istituto Europeo di Design Doble C Encuadernadores El País-Aguilar OEI. Organización de Estados Iberoamericanos Museo del Traje Estrada Design is responsible for the logo and corporate identity of the 15th Latin American Summit of Heads of State and Government; Laureate International Universities (www.laureate.net); Museo del Traje, Madrid (http://museodeltraje.mcu.es); Carmencita (spices), Alicante (www.carmencita.com); Fundación Repsol, Madrid (www.fundacionrepsol.com); Teatros de la Abadía, Madrid (www.teatroabadia.com); Metrovacesa, Madrid (www.metrovacesa.com); Museo del Ejército, Madrid (www.museo. ejercito.es); AFI – Analistas Financieros Internacionales, Madrid (www.afi.es); and Museo de la Evolución Humana, Burgos (www.museoevolucionhumana.com), among many others. Museo del Ejército Visual Identity