FC Barcelona - Invest Hong Kong
Transcripción
FC Barcelona - Invest Hong Kong
Success Stories “ Hong Kong is exactly the environment we need to achieve our objectives in this region. We feel very comfortable here.” Antoni Rossich, CEO FC Barcelona Barcelona Comes to Hong Kong FC Barcelona has set up its Asian headquarters in the city “We have selected Hong Kong for several reasons. First, the business environment – here you have all the resources and services that are required. Second, it is a very cosmopolitan and well-known city and thirdly, from the transport and logistics point of view, it is situated right in the middle of Asia Pacific, where we have the largest fan base,” Antoni Rossich, CEO, FC Barcelona, said. FC Barcelona has a unique ownership model. The club is owned by its members (more than 150,000) and is not profit-oriented, i.e. its owners do not receive any dividends. In the long run, of course, the financial and economic development of the club is important and setting up a base in Hong Kong will help maximise revenue and promote the brand through association with other prestigious brands. The Hong Kong office has kicked off with five staff and is expected to grow to about 20. The office’s roles are to explore the market, to reach agreements with brands in the region which share the same values, and to provide services to the club’s clients. The club already has partners in the region, including for example Mainland China, Indonesia, Malaysia, Thailand, India and Japan. Core Values FC Barcelona’s sporting and social model is based on a set of core values: teamwork, respect, tolerance, commitment, effort and excellence. The club wants its members and fans to be proud of and loyal to the club. Hong Kong is a perfect fit for FC Barcelona in many respects. Rossich finds it an ambitious city, which matches the competitive spirit of a world-class football team. “It is also a very business-friendly city and is exactly the environment we need to achieve our objectives in the region. We feel very comfortable here,” he enthused. Rossich looks forward to opportunities to collaborate with the local community and this is something which has to evolve organically. As the highlight in 2014 is the World Cup in Brazil, FC Barcelona will suspend its annual summer tour but Rossich is certain that eventually the team will visit Hong Kong. FC Barcelona has won the UEFA Champions League, Europe’s most prestigious competition, three times in the past decade. Lionel Messi, a famous player in the team, received the Golden Boot Award as Europe’s top goal scorer in the 2012/13 season. The FC Barcelona Foundation has recently extended its alliance with Unicef to 2016. Each year it donates €1.5 million to joint projects with Unicef, which involve the promotion of education and sports among vulnerable children. FC Barcelona • Founded in 1899 • The most successful club in Spain in terms of overall official titles won (83) www.fcbarcelona.com View Video View Video English Version Spanish Version investhk.gov.hk Original date of publication: March 2014 © Copyright Invest Hong Kong, March 2014. All rights reserved.