koleston perfect

KOLESTON PERFECT
INNOSENSE
THE COLOR FOR A LIFETIME
OUR SMART CHOICE FOR 1ST TIME PERMANENT COLOR. KOLESTON PERFECT
INNOSENSE IS FORMULATED WITH REVOLUTIONARY DYE MOLECULE ME+
TO REDUCE THE RISK OF DEVELOPING ALLERGY.*
More than ever, women are aware of the need for balance in their beauty regimens.
They yearn for high performance color that’s mindful of their health-conscious lifestyles, while
delivering perfect results. Koleston Perfect INNOSENSE allows them to make their own choices:
providing a sense of harmony in the salon, along with the color and intensity they know and love.
Koleston Perfect INNOSENSE has been globally awared by beauty and science:
• Winner of the US Allure Beauty Breakthrough Award (2014)
• Winner of the Vogue Spain Best Hair Color Award (2014)
DID YOU KNOW? Koleston Perfect INNOSENSE is a Couture Color Service:
we recommend that you charge xx % more for these services than your
standard permanent color service**
WHAT IT IS:
Koleston Perfect INNOSENSE is a permanent color range which offers the trusted results you
would expect from the Koleston Perfect brand: up to 100 % coverage of grey hair and up to
3 levels of lift. Available in 27 beautiful shades ranging from sophisticated blonde and brunette
to bold black or daring red, Koleston Perfect INNOSENSE leaves hair vibrant and full of vitality.
WHAT IT DOES:
Koleston Perfect INNOSENSE offers your ingredient conscious clients a unique experience of
beauty and well being. It’s been formulated to reduce the risk of developing allergy* whilst still
delivering color vibrancy, lastingness and coverage without compromise. So simple, it’s brilliant.
HOW DO I USE IT:
Koleston Perfect INNOSENSE & Welloxon Perfect
• Mix 60 ml Koleston Perfect INNOSENSE shade + 60 ml Welloxon Perfect
• Up to 100 % grey coverage
Not recommended for mixing with Koleston Perfect
Use with Color.id
• Koleston Perfect INNOSENSE + Welloxon Perfect + Color.id additive
10 : 10 : 1 or 10 : 20 : 2 when using Welloxon Perfect Pastel
PRODUCT INNOVATION:
The revolutionary dye ME+ still contains the part of the color molecule responsible
for color vibrancy, lastingness and coverage but has a modified shape which reduces
the risk of developing allergy*. Koleston Perfect INNOSENSE is accredited by the Skin
Health Alliance and the independent European Center for Allergy Research Foundation
(ECARF).
* Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 h before each coloration. Strictly follow safety
instructions and consult www.wella.com/innosense. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in Pure Naturals, Rich Naturals and Deep
Browns of the Koleston Perfect INNOSENSE brand. **Pricing is at the sole discretion of the salon
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