BELL `98 Conference at UCLA Green MBA Programs
Transcripción
BELL `98 Conference at UCLA Green MBA Programs
WRI ENVIROlink The Management Institute for Environment and Business a program of the World Resources Institute CONTENTS New WRI Case Studies WRI has published four new case studies: Honda of America Manufacturing, Inc., Alpha Motors, Ltd., The Boeing Company, and Specialty Glass. (p.3) Argentine Seminar Sustainable Development as a Corporate Advantage, a WRI co-sponsored seminar in Buenos Aires. (p.4) Free Subscription to Green Business Letter Up to 1,000 free one-year subscriptions are being offered to business students. (p.2) LA-BELL News ............. 4 Informativo LA-BELL .... 5 New WRI Resources .... 6 Resources ...................... 7 Vol. 7 No. 3 Summer 1998 A Newsletter for Educators in Business & the Environment BELL '98 Conference at UCLA One hundred business professors from around the U.S. and the world convened August 6 and 7 at UCLA for the fifth annual BELL Conference, Looking Around the Corner: Setting the Education Agenda for Sustainability and Strategic Environmental Management. William Ruckelshaus, chairman of Browning-Ferris Industries and former U.S. EPA Administrator, opened the event with a keynote speech about environmental pressures on businesses arising from both regulatory and market dynamics. In a lunchtime talk, WRI’s senior scientist, Allen Hammond, summarized future global political, economic, natural resource and social scenarios important to business, from his new book, Which World?: Global Destinies, Regional Choices (see page 6). August 7 opened with It’s Not Academic: Views From Outside the Academy, a socratic dialogue featuring Joel Makower, publisher of Green Business Letter; Rebecca Calahan Klein of Business for Social Responsibility; and (Continued on Page 2) Green MBA Programs Wondering how the top U.S. business schools compare in bringing environmental issues into their MBA programs? WRI’s new study, Grey Pinstripes with Green Ties: MBA Programs Where the Environment Matters, brings you the answer. This report is the first published survey and evaluation of the nation’s leading business schools, specifically based on integration of environmental topics into their curricula and research. While most schools now offer electives in environmental topics, few have integrated them into required coursework, and several disciplines virtually ignore them. WRI is conducting follow-up research on corporate hiring needs and practices, and a report on “green recruitment” is expected to follow sometime next year. Green Ties was officially released on June 16 at the Global Management Forum in Chicago, IL, where its findings were presented to attending international business school deans. The schools found to have the most extensive environmental efforts were recognized (Continued on Page 6) BELL '98 (cont.) (Continued from Page 1) Matt Arnold of WRI. Based on their experiences working directly with numerous businesses, the three spoke informally about current sustainability trends and challenges. The conference closed that afternoon with a talk by Stuart Hart, newly installed at University of North Carolina’s Kenan-Flagler Business School, titled Global Sustainability and the Creative Destruction of Industries. made the conference rewarding for all; The Anderson School at UCLA for hosting and donating use of its wonderful facilities; and the Donald Bren School of Environmental Science and Management at UC-Santa Barbara for donating staff time and financial support to the conference. CH2M Hill and UCLA’s Institute of the Environment generously sponsored Thursday’s lunch and reception, respectively. Numerous sessions between plenaries explored new strategies for integrating environment into management curriculum, employment and internship trends, and specific topics in strategy, management, organizational behavior, finance, accounting, operations, and entrepreneurship. If you were unable to attend the BELL Conference, but would like to purchase the conference binder, a limited number are available for $35 including shipping. You can review the full conference agenda on our website at http:// www.wri.org/wri/meb. To order the binder, contact Allison Clifford, 202-434-1985 or by e-mail at [email protected]. WRI thanks the presenters who Free GBL Subcriptions AT&T, the National Environmental Education and Training Foundation, and the Green Business Letter have teamed up with WRI to provide up to 1,000 U.S. business students free, one-year subscriptions to the Green Business Letter (GBL). The GBL is a monthly independent newsletter on leading-edge practices and strategies to help companies integrate environmental thinking throughout their operations in a way that enhances company value and creates competitive advantage. It offers news, success stories, resources, and hands-on tips, as well as the following: • Polls of consumer and business attitudes on green issues • Eco-education courses for managers and executives Sorry! Picture Cannot Be Viewed Electronically William Ruckelshaus, chairman of Browning-Ferris Industries and former U.S. EPA Administrator, during his keynote speech at the 1998 BELL Conference. 2 • PLUS . . . industry benchmarks, green business awards, books, research reports, World Wide Web site ratings, events calendars, the latest must-read books and reports, and much more. The GBL will be distributed to business students who are directly involved in the study and research of sustainable management practices. Professors who wish to apply on behalf of students in their classes or special programs should contact Rick Bunch at WRI via e-mail at [email protected], or by regular mail. Please describe the relevant class or program in which the students are enrolled, and the number of monthly copies requested. EnviroLink Vol. 7 No. 3 New WRI Case Studies Production/Operations Management Honda of America Manufacturing, Inc.: Lean and Green. James Maxwell & Forrest Briscoe, Massachusetts Institute of Technology and JSI Research & Training Institute, Brian Schenk, Intel, and Sandra Rothenberg, Massachusetts Institute of Technology. World Resources Institute, Washington, DC 1998. ISBN 1-56976246-9 Honda of America’s two manufacturing plants in East Liberty and Marysville, Ohio, renowned for productivity and high product quality, sought to leverage this expertise to improve the plants’ environmental performance. This case study covers the strategic, organizational, and operational decisions facing the environmental manager in charge of the two plants as she awaited the pending visit of her corporate boss from Tokyo, who had made it clear that environmental issues were of growing importance in Honda’s overall direction. (15 pages) Teaching Note available. Business & Public Policy Alpha Motors, Ltd.: Integrating Life Cycle Environmental Concerns into Product Design. Sandra Rothenberg, Michael Lenox, Benjamin Jordan, and Dr. Frank Field III, Massachusetts Institute of Technology. World Resources Institute, Washington, DC 1998. ISBN 1-56973244-2 Alpha Motors, a subsidiary of a large U.S. automaker, sought a life-cycle analysis (LCA) tool that could help product designers take account of environmental issues when making materials choices. The primary teaching objective of this case is to give students a basic understanding of LCA and the issues involved when integrating life-cycle tools into the product design process. Using a potential life-cycle tool (a spreadsheet available on WRI’s website), students quickly come to understand the complicated nature of LCA, and the problems encountered when using such tools to inform design decisions. By including a comparison with a different approach to LCA in product design, the case can be used to illustrate numerous issues. (14 pages) Teaching Note available. Accounting The Boeing Company: Environmental Mitigation Costs. Christopher H. Stinson, University of Texas - Austin, and Naomi Soderstrom, University of Colorado- Denver. World Resources Institute, Washington, DC 1998. ISBN 1-56973-131-4 This case has been revised and expanded for application in a broader range of classes. The Boeing Company wanted to expand its aircraft manufacturing plant in Everett, Washington, for production of its new 777 airplane. This case examines the more than $50 million in environmental mitigation costs that the city of Everett imposed on Boeing before allowing it to expand. Students gain familiarity with environmental mitigation laws and determine the accounting treatment of mitigation costs for financial reporting, cost accounting, and federal tax reporting. Students learn to apply fundamental accounting concepts to a subject area where little precedent or specific guidance exists. (12 pages) Teaching Note available. Cost Accounting and Hazardous Wastes at Specialty Glass, Inc. Christopher H. Stinson, University of Texas-Austin. World Resources Institute, Washington, DC 1998. ISBN 1-56973-261-2 Specialty Glass, a privately owned company, manufactured about 30% of the world’s supply of colored sheet glass for stained-glass windows or lamps. Coloring chemicals were the primary source of the environmental issues—hazardous waste disposal and air emissions—facing the company. The case illustrates how keeping environmental costs in manufacturing “overhead” can distort management’s understanding of a product’s manufacturing costs. It also provides a basis for discussing financial risks and liabilities that are often ignored in traditional costing systems, and options available to small and medium size businesses to address substantial environmental impacts arising from their operations. (4 pages) Teaching Note available. For WRI Case Study Ordering Information, Please See Page 7 EnviroLink Vol. 7 No. 3 3 LA-BELL News Argentine Seminar 1998 Business Plan Contest On October 20-21 LA-BELL and the Instituto de Estudios e Investigaciones Ambientales (IEIA) of the Universidad de Ciencias Empresariales y Sociales will hold a seminar in Buenos Aires, Argentina entitled Sustainable Development as a Corporate Advantage for business people and business school professors. The objectives of the meeting are to analyze sustainable development challenges and opportunities facing the Latin American private sector in general, and the Argentine private sector in particular; show how Argentine businesses are incorporating sustainable development into their strategic decisions; introduce some of the most innovative methodologies to incorporate sustainable development topics into business schools’ curricula; and define a working agenda with Argentine business schools. During the seminar, speakers will use the case study method to evaluate a variety of business situations with the participants. In its second consecutive year, this LA-BELL contest is gaining popularity among Latin American students and business school professors. Nine countries are participating this year, with 60 projects from 29 different universities. Topics being covered include organic crops, renewable sources of energy, water conservation and reutilization in cities, ecotourism as a conservation alternative, and community development. For more information, please contact María del Cármen Galloni in Buenos Aires at +541-815-3287 or 3290, or Patricia Londoño in Washington, DC at 202-434-1984, Fax 202-7371510, e-mail: [email protected] 4 For more information about the contest and/or participating projects, please visit our website, http://www.wri.org/wri/ meb New Spanish Publications The Rodriguezs Sawmill Enrique Ogliastri, Universidad de los Andes, Bogotá, Colombia This negotiation exercise features six roles for students, representing employees of the Ministry of the Environment, Rodriguez’s Sawmill, an NGO, the Mayor’s Office, and the regional environmental authority. The exercise allows students to analyze integrative and distributive approaches, the so-called REG-NEG (negotiation of environmental regulations) in a Latin American context, and to evaluate both common interests and conflicts among the private sector, the community, and environmental protection objectives. It helps students develop their negotiation skills and identify critical issues concerning multilateral negotiations. The Bogotá River Enrique Ogliastri, Camilo Villa, and Marta Echavarría, Universidad de los Andes, Bogotá, Colombia This exercise includes guidelines for all participants, and confidential guidelines for five negotiators representing the following: a business association, the regional environmental authority, the community, an environmental NGO, and a mediator. The exercise focuses on a water pollution tax program initiated in Colombia in 1997, and serves several purposes. It compares integrative and distributive approaches to environmental negotiation, and evaluates the relationships between the business sector, the community and the environmental authorities regarding environmental protection. It also assesses the strengths of REGNEG in a Latin American context, differentiates several ways to work toward environmental consensus building, and explains the concept of a negotiation “package.” Both are 2-3 hour exercises and include a Teaching Note. For copies of these publications, please contact Patricia Londoño Tel: 202-434-1984; Fax: 202434-1984;or by e-mail at: [email protected]; or contact Enrique Ogliastri by e-mail: [email protected] EnviroLink Vol. 7 No. 3 LA-BELL Informativo El Seminario en Argentina Concurso 1998 LA-BELL y el Instituto de Estudios e Investigaciones Ambientales (IEIA) de la Universidad de Ciencias Empresariales y Sociales realizarán un seminario, “El desarrollo sostenible como ventaja corporativa,” dirigido a los empresarios y docentes en el área de la administración de empresas en Buenos Aires, Argentina, del 20 al 21 de Octubre, 1998. Los objetivos de esta reunión son analizar los retos y las oportunidades que enfrenta el sector privado latinoamericano en general, y el argentino en particular, en relación con el desarrollo sostenible; demostrar cómo las empresas argentinas están incorporando el desarrollo sostenible en la toma de decisiones estratégicas; presentar algunas de las metodologías más innovadoras para incorporar temas de desarrollo sostenible en la educación empresarial; y definir una agenda de trabajo con las instituciones académicas argentinas. ¡Por segundo año consecutivo este concurso organizado por LABELL tuvo una gran acogida entre los estudiantes y profesores latinoamericanos! Nueve países latinoamericanos están concursando con sesenta proyectos provenientes de 29 universidades. Los proyectos incluyen la creación de cultivos orgánicos, la utilización de fuentes renovables de energía, el ahorro y la reutilización del agua en las ciudades, el ecoturismo como alternativa para la conservación, y el desarrollo comunitario, entre otros. Si desea más información puede comunicarse con María del Carmen Galloni a los teléfonos 54-1-815-3287 al 90 en Buenos Aires, o con Patricia Londoño en los Estados Unidos: Tel 202434-1984, Fax 202-737-1510, e-mail: [email protected] EnviroLink Vol. 7 No. 3 Si desea información sobre el concurso o los proyectos que se encuentran participando por favor visite nuestra página de Internet en http://www.wri.org/ wri/meb Nuevas Publicaciones en Español El Aserrío de Los Rodríguez Enrique Ogliastri, Universidad de los Andes, Bogotá, Colombia Se trata de un ejercicio de negociación que tiene seis papeles: representante del Ministerio del Medio Ambiente, de la empresa, de una ONG, del alcalde municipal, y de la autoridad regional ambiental. El caso permite analizar enfoques integrativos y distributivos de negociación, la REG-NEG (negociación de reglamentación ambiental) en el medio latinoamericano, así como evaluar la congruencia de intereses y los conflictos de intereses, entre la empresa privada, la comunidad, y la protección del medio ambiente. Puede ayudar a los estudiantes a desarrollar su capacidad negociadora e identificar problemas críticos de la negociación multilateral. El ejercicio toma dos a tres horas. Incluye una guía del instructor. El Río Bogotá Enrique Ogliastri, Camilo Villa, Marta Echavarría, Universidad de los Andes, Bogotá, Colombia Este es un ejercicio de negociación ambiental que incluye una instrucción general para todos los participantes, e instrucciones confidenciales para cinco negociadores representantes de: la asociación de empresarios; la autoridad ambiental regional; la comunidad; ONG ambientalista; y un Mediador. Es un caso sobre el programa de impuesto a la contaminación del agua que se inició en 1997 en Colombia. Algunos objetivos de aprendizaje que pueden obtenerse con el ejercicio son: comparar los enfoques integrativos y distributivos de la negociación ambiental; evaluar la relación del (Continua en la página 6) 5 Informativo (cont.) (Continuado de la página 5) sector productivo con las comunidades y con las autoridades ambientales en la protección del medio ambiente; evaluar la conveniencias de la REG-NEG en el medio latinoamericano; desarrollar la capacidad negociadora e identificar problemas críticos de la negociación multilateral; distinguir las diferentes maneras u opciones de mediar una concertación ambiental; el concepto de “bloque” o “paquete” de negociación. El ejercicio se puede realizar entre dos y tres horas. Incluye una guía para el instructor. Si desea obtener una copia de estas publicaciones por favor contacte a Patricia Londoño, Tel 202-434-1984, Fax 202-7371510, e-mail: [email protected] o al Dr. Ogliastri, e-mail: [email protected] Staff Changes MEB said goodbye to two great staff members recently. Joe Strathmann, who had been working on various projects in MEB, has enrolled in the MBA program at the University of Texas, Austin. Jay Rathod, the LA-BELL intern who helped out tremendously with the annual conference and recent publications, has started Law School at Columbia University. We wish them the best of luck. MEB would like to welcome new staff member Jeremy Kranowitz, who will be working on a new project, Forest Trends, which is a collaboration of WRI and several other organizations working with forestry sector businesses on promoting sustainability. 6 New WRI Resources Which World?: Scenarios for the 21st Century. Allen Hammond. Washington, DC: Island Press, 1998. 320 pages/$24.95 ISBN 1-55963-575-4 Which World? offers an eye-opening critical survey of the long-term trends--economic, demographic, social, environmental, security--that will help shape the next several decades in each of the world’s major regions. Exploring three alternative scenarios, the book also offers a strategic vision of the choices that each region faces, that may largely determine which areas are successful. The book argues that industrial societies and global companies have a strong stake in the outcome. Social and environmental factors that are usually neglected in a business analysis, for example, could slow economic progress, undermine social and political stability, and ultimately jeopardize global investments, especially in developing regions. The result, Which World? concludes, is a far more contingent future than is often realized, but also a future rich with opportunities. To order call 1-800828-1302, or visit http:// www.islandpress.org Taking a Byte Out of Carbon: Electronics Innovation for Climate Protection. John B. Horrigan, Frances H. Irwin, and Elizabeth Cook. Washington, DC: World Resources Institute, 1998. 50 pages/ $20.00 ISBN 1-56973-265-5 Innovative electronic technologies that have brought us into the Information Age could now be the key to addressing one of the greatest environmental challenges of our times—global climate change. Taking a Byte Out of Carbon explains how electronics and communications companies have already developed products that will substantially reduce greenhouse gas emissions in the near future, even in the face of a continuing debate over the shape of an economically sound climate policy. The report profiles fourteen companies and their “smart” technologies which allow people to carry out their activities in ways that reduce, and even eliminate, the need to burn fossil fuels, as well as create products that promote electronic growth and improved living standards at the same time. (To order, see page 7) Green MBAs (cont.) (Continued from Page 1) at an awards luncheon, and given commemorative plaques from WRI. The Green Ties study will be repeated for 1998, with more graduate business schools invited to participate. If you would like your school to be included, please contact Jennifer Finlay at WRI by phone at 202-6623776, or by e-mail at [email protected]. To review the full text of the report, please visit the MEB web site at http://www.wri.org/wri/meb. To purchase a copy for $15.00, see page 7 for complete ordering information. EnviroLink Vol. 7 No. 3 PUBLICATION INFORMATION Information on all MEB/WRI publications is available on our web site: http://www.wri.org/wri/meb To Order: WRI Publications P.O. Box 4852 Hampden Station Baltimore, MD 21211 Phone: 1-800-822-0504 or 1-410-516-6963 Fax: 1-410-516-6998 MEB Case Studies $5.00 for review copy $2.50 for multiple copies plus shipping and handling. Reprint Permission For permission to reprint MEB cases, contact Allison Clifford Phone: 202-434-1985 Fax: 202-737-1510 Email: [email protected] The reprint fee of $1.50 per copy must be pre-paid. Resources Cannibals With Forks: The Triple Bottom Line of 21st Century Business. John Elkington. New Society Publishers, 1998. 416 pages/$19.95 ISBN 086571-392-8 Society must learn to achieve the interlinked goals of economic prosperity, environmental protection, and social equity in order to survive the next century. In Cannibals with Forks, the author demonstrates how businesses can help society achieve such important goals, and describes seven revolutions which will define the business environment in the early part of the 21st century. John Elkington incorporates his international experience with companies who have already recognized these forces shaping the future of business to explore the nature, scale, and implications of these changes occurring within the business world. To order, please visit http:// www.newsociety.com, call 250247-9736, or fax 250-247-7471. Managing Green Teams: Environmental Change in Organisations and Networks. John Moxen & Peter A. Strachan, editors. Greenleaf Publishing, 1998. 258 pages/ $65.00 ISBN 1-874719-08-X To achieve change concerning environmental issues in the corporate world, strategic management through teams must be utilized. Managing Green Teams focuses on how various environmental teams are useful in working through the challenges organizations face. Leading academics worldwide present both practical experiences and theoretical discussions related to the creation and management of organizational teams to solve complex and uncertain environmental challenges they face. Although teamworking is a well-established business field, this is the first book that successfully integrates teamworking and environmental issues specifically. To order, please visit http:// www.greenleaf-publishing.com ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Have You Notified Us Yet?? We've decided to give our readers a second chance and be sure that we've gotten everyone on our list who wants to continue receiving EnviroLink! To aid us in our effort to refine our mailing list and reduce our use of paper and resources, please respond as soon as possible if you haven't already! Thank you! **If you DO WANT to continue receiving EnviroLink, please respond by: • MAIL: • FAX: • E-MAIL: Cut this page on the dotted line above, make any necessary address, phone, fax, or e-mail changes on the label on the reverse of this card, and mail it to: World Resources Institute, Attn: Allison Clifford, 1709 New York Avenue, NW, Washington, DC 20006 Make necessary changes to address, phone, fax, or e-mail on label on the reverse of this card, and fax that page to Allison Clifford at 202-737-1510. Send an e-mail to Allison Clifford at [email protected] requesting to remain on the EnviroLink mailing list, and include any changes in your current address (listed on the reverse of this card). **PLEASE NOTE: IF YOU DO NOT REPLY, YOUR NAME WILL BE REMOVED FROM THE ENVIROLINK MAILING LIST BY OCTOBER 1998. EnviroLink Vol. 7 No. 3 7 MEB/EnviroLink Phone: 202-638-6300 Fax: 202-737-1510 Email: [email protected] http://www.wri.org/wri/meb/ EnviroLink Vol. 7 No. 3 Summer 1998 Editor: Allison M. Clifford Updated MEB Staff Contact List Cut this list out on the dotted lines and add it to your rolodex! WRI's Management Institute for Environment and Business Matthew Arnold Rick Bunch Allison Clifford Rob Day Jennifer Finlay Jeremy Kranowitz Patricia Londoño Rebekah Paulson Janet Ranganathan Don Reed Mira Waldman 202-434-1990 202-434-1982 202-434-1985 202-434-1988 202-662-3776 202-662-2507 202-434-1984 202-434-1980 202-662-2581 202-434-1987 202-662-3775 [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] MEB's fax number is 202-737-1510 For general inquiries by e-mail, write to [email protected] Management Institute for Environment and Business World Resources Institute 1709 New York Ave., NW Washington, DC 20006 U.S.A. NON-PROFIT ORGANIZATION US POSTAGE PAID HYATTSVILLE, MD PERMIT #61