BELL `98 Conference at UCLA Green MBA Programs



BELL `98 Conference at UCLA Green MBA Programs
The Management Institute for Environment and Business
a program of the World Resources Institute
New WRI Case
WRI has published four new case
studies: Honda of America
Manufacturing, Inc., Alpha
Motors, Ltd., The Boeing Company, and Specialty Glass. (p.3)
Argentine Seminar
Sustainable Development as a
Corporate Advantage, a WRI
co-sponsored seminar in Buenos
Aires. (p.4)
Free Subscription to
Green Business Letter
Up to 1,000 free one-year subscriptions are being offered to
business students. (p.2)
LA-BELL News ............. 4
Informativo LA-BELL .... 5
New WRI Resources .... 6
Resources ...................... 7
Vol. 7 No. 3 Summer 1998
A Newsletter for Educators in Business & the Environment
BELL '98
Conference at
One hundred business professors
from around the U.S. and the
world convened August 6 and 7
at UCLA for the fifth annual
BELL Conference, Looking
Around the Corner: Setting the
Sustainability and Strategic Environmental Management. William Ruckelshaus, chairman of
Browning-Ferris Industries and
former U.S. EPA Administrator,
opened the event with a keynote
speech about environmental pressures on businesses arising from
both regulatory and market dynamics. In a lunchtime talk, WRI’s
senior scientist, Allen Hammond,
summarized future global political,
economic, natural resource and
social scenarios important to business, from his new book, Which
World?: Global Destinies, Regional Choices (see page 6).
August 7 opened with It’s Not
Academic: Views From Outside
the Academy, a socratic dialogue
featuring Joel Makower, publisher
of Green Business Letter;
Rebecca Calahan Klein of Business for Social Responsibility; and
(Continued on Page 2)
Green MBA
Wondering how the top U.S. business schools compare in bringing
environmental issues into their
MBA programs? WRI’s new
study, Grey Pinstripes with
Green Ties: MBA Programs
Where the Environment Matters,
brings you the answer. This report is the first published survey
and evaluation of the nation’s leading business schools, specifically
based on integration of environmental topics into their curricula
and research. While most schools
now offer electives in environmental topics, few have integrated
them into required coursework,
and several disciplines virtually ignore them. WRI is conducting
follow-up research on corporate
hiring needs and practices, and a
report on “green recruitment” is
expected to follow sometime next
Green Ties was officially released
on June 16 at the Global Management Forum in Chicago, IL, where
its findings were presented to attending international business
school deans. The schools found
to have the most extensive environmental efforts were recognized
(Continued on Page 6)
BELL '98 (cont.)
(Continued from Page 1)
Matt Arnold of WRI. Based on
their experiences working directly
with numerous businesses, the
three spoke informally about current sustainability trends and challenges. The conference closed
that afternoon with a talk by Stuart
Hart, newly installed at University
of North Carolina’s Kenan-Flagler
Business School, titled Global
Sustainability and the Creative
Destruction of Industries.
made the conference rewarding
for all; The Anderson School at
UCLA for hosting and donating
use of its wonderful facilities; and
the Donald Bren School of Environmental Science and Management at UC-Santa Barbara for
donating staff time and financial
support to the conference. CH2M
Hill and UCLA’s Institute of the
Environment generously sponsored Thursday’s lunch and reception, respectively.
Numerous sessions between
plenaries explored new strategies
for integrating environment into
management curriculum, employment and internship trends, and
specific topics in strategy, management, organizational behavior, finance, accounting, operations, and
If you were unable to attend the
BELL Conference, but would like
to purchase the conference binder,
a limited number are available for
$35 including shipping. You can
review the full conference agenda
on our website at http:// To order
the binder, contact Allison Clifford,
202-434-1985 or by e-mail at
[email protected]
WRI thanks the presenters who
Free GBL
AT&T, the National Environmental Education and Training Foundation, and the Green Business
Letter have teamed up with WRI
to provide up to 1,000 U.S. business students free, one-year subscriptions to the Green Business
Letter (GBL).
The GBL is a monthly independent
newsletter on leading-edge practices and strategies to help companies integrate environmental
thinking throughout their operations
in a way that enhances company
value and creates competitive advantage. It offers news, success
stories, resources, and hands-on
tips, as well as the following:
• Polls of consumer and business
attitudes on green issues
• Eco-education courses for
managers and executives
Sorry! Picture Cannot Be
Viewed Electronically
William Ruckelshaus, chairman of Browning-Ferris Industries and former U.S.
EPA Administrator, during his keynote speech at the 1998 BELL Conference.
• PLUS . . . industry benchmarks,
green business awards, books,
research reports, World Wide
Web site ratings, events calendars, the latest must-read books
and reports, and much more.
The GBL will be distributed to
business students who are directly
involved in the study and research
of sustainable management practices. Professors who wish to
apply on behalf of students in their
classes or special programs should
contact Rick Bunch at WRI via
e-mail at [email protected], or by
regular mail. Please describe the
relevant class or program in which
the students are enrolled, and the
number of monthly copies requested.
EnviroLink Vol. 7 No. 3
New WRI Case Studies
Honda of America Manufacturing, Inc.: Lean and Green.
James Maxwell & Forrest Briscoe,
Massachusetts Institute of Technology and JSI Research & Training Institute, Brian Schenk, Intel,
and Sandra Rothenberg, Massachusetts Institute of Technology.
World Resources Institute, Washington, DC 1998. ISBN 1-56976246-9
Honda of America’s two manufacturing plants in East Liberty and
Marysville, Ohio, renowned for
productivity and high product quality, sought to leverage this expertise to improve the plants’ environmental performance. This case
study covers the strategic, organizational, and operational decisions
facing the environmental manager
in charge of the two plants as she
awaited the pending visit of her
corporate boss from Tokyo, who
had made it clear that environmental issues were of growing importance in Honda’s overall direction.
(15 pages) Teaching Note available.
Business & Public Policy
Alpha Motors, Ltd.: Integrating Life Cycle Environmental
Concerns into Product Design. Sandra Rothenberg,
Michael Lenox, Benjamin Jordan,
and Dr. Frank Field III, Massachusetts Institute of Technology.
World Resources Institute, Washington, DC 1998. ISBN 1-56973244-2
Alpha Motors, a subsidiary of a
large U.S. automaker, sought a
life-cycle analysis (LCA) tool that
could help product designers take
account of environmental issues
when making materials choices.
The primary teaching objective of
this case is to give students a basic understanding of LCA and the
issues involved when integrating
life-cycle tools into the product
design process. Using a potential
life-cycle tool (a spreadsheet available on WRI’s website), students
quickly come to understand the
complicated nature of LCA, and
the problems encountered when
using such tools to inform design
decisions. By including a comparison with a different approach to
LCA in product design, the case
can be used to illustrate numerous
issues. (14 pages) Teaching Note
The Boeing Company: Environmental Mitigation Costs.
Christopher H. Stinson, University
of Texas - Austin, and Naomi
Soderstrom, University of Colorado- Denver. World Resources
Institute, Washington, DC 1998.
ISBN 1-56973-131-4
This case has been revised and
expanded for application in a
broader range of classes. The
Boeing Company wanted to expand its aircraft manufacturing
plant in Everett, Washington, for
production of its new 777 airplane.
This case examines the more than
$50 million in environmental mitigation costs that the city of Everett
imposed on Boeing before allowing it to expand. Students gain familiarity with environmental mitigation laws and determine the accounting treatment of mitigation
costs for financial reporting, cost
accounting, and federal tax reporting. Students learn to apply fundamental accounting concepts to
a subject area where little precedent or specific guidance exists.
(12 pages) Teaching Note available.
Cost Accounting and Hazardous Wastes at Specialty Glass,
Inc. Christopher H. Stinson,
University of Texas-Austin. World
Resources Institute, Washington,
DC 1998. ISBN 1-56973-261-2
Specialty Glass, a privately owned
company, manufactured about
30% of the world’s supply of colored sheet glass for stained-glass
windows or lamps. Coloring
chemicals were the primary source
of the environmental issues—hazardous waste disposal and air
emissions—facing the company.
The case illustrates how keeping
environmental costs in manufacturing “overhead” can distort
management’s understanding of a
product’s manufacturing costs. It
also provides a basis for discussing financial risks and liabilities that
are often ignored in traditional
costing systems, and options available to small and medium size businesses to address substantial environmental impacts arising from
their operations. (4 pages) Teaching Note available.
For WRI Case Study Ordering Information, Please See Page 7
EnviroLink Vol. 7 No. 3
1998 Business
Plan Contest
On October 20-21 LA-BELL and
the Instituto de Estudios e
Investigaciones Ambientales
(IEIA) of the Universidad de
Ciencias Empresariales y Sociales
will hold a seminar in Buenos
Aires, Argentina entitled Sustainable Development as a Corporate Advantage for business
people and business school professors. The objectives of the meeting are to analyze sustainable development challenges and opportunities facing the Latin American
private sector in general, and the
Argentine private sector in particular; show how Argentine businesses are incorporating sustainable development into their strategic decisions; introduce some of
the most innovative methodologies
to incorporate sustainable development topics into business
schools’ curricula; and define a
working agenda with Argentine
business schools. During the seminar, speakers will use the case
study method to evaluate a variety of business situations with the
In its second consecutive year, this
LA-BELL contest is gaining popularity among Latin American students and business school professors. Nine countries are participating this year, with 60 projects
from 29 different universities.
Topics being covered include organic crops, renewable sources of
energy, water conservation and
reutilization in cities, ecotourism as
a conservation alternative, and
community development.
For more information, please
contact María del Cármen
Galloni in Buenos Aires at +541-815-3287 or 3290, or Patricia
Londoño in Washington, DC at
202-434-1984, Fax 202-7371510, e-mail: [email protected]
For more information about the
contest and/or participating
projects, please visit our
New Spanish
The Rodriguez’s Sawmill
Enrique Ogliastri, Universidad de los
Andes, Bogotá, Colombia
This negotiation exercise features
six roles for students, representing employees of the Ministry of
the Environment, Rodriguez’s Sawmill, an NGO, the Mayor’s Office,
and the regional environmental authority. The exercise allows students to analyze integrative and distributive approaches, the so-called
REG-NEG (negotiation of environmental regulations) in a Latin
American context, and to evaluate both common interests and
conflicts among the private sector, the community, and environmental protection objectives. It
helps students develop their negotiation skills and identify critical
issues concerning multilateral negotiations.
The Bogotá River
Enrique Ogliastri, Camilo Villa, and
Marta Echavarría, Universidad de
los Andes, Bogotá, Colombia
This exercise includes guidelines
for all participants, and confidential guidelines for five negotiators
representing the following: a business association, the regional environmental authority, the community, an environmental NGO, and
a mediator. The exercise focuses
on a water pollution tax program
initiated in Colombia in 1997, and
serves several purposes. It compares integrative and distributive
approaches to environmental negotiation, and evaluates the relationships between the business
sector, the community and the environmental authorities regarding
environmental protection. It also
assesses the strengths of REGNEG in a Latin American context,
differentiates several ways to
work toward environmental consensus building, and explains the
concept of a negotiation “package.”
Both are 2-3 hour exercises and
include a Teaching Note. For
copies of these publications,
please contact Patricia Londoño
Tel: 202-434-1984; Fax: 202434-1984;or by e-mail at:
[email protected]; or contact
Enrique Ogliastri by e-mail:
[email protected]
EnviroLink Vol. 7 No. 3
LA-BELL Informativo
El Seminario
en Argentina
LA-BELL y el Instituto de
Estudios e Investigaciones
Ambientales (IEIA) de la
Universidad de Ciencias
Empresariales y Sociales
realizarán un seminario, “El
desarrollo sostenible como
ventaja corporativa,” dirigido a
los empresarios y docentes en el
área de la administración de
empresas en Buenos Aires, Argentina, del 20 al 21 de Octubre,
1998. Los objetivos de esta
reunión son analizar los retos y las
oportunidades que enfrenta el sector privado latinoamericano en
general, y el argentino en particular, en relación con el desarrollo
sostenible; demostrar cómo las
empresas argentinas están
incorporando el desarrollo
sostenible en la toma de decisiones
estratégicas; presentar algunas de
las metodologías más innovadoras
para incorporar temas de
desarrollo sostenible en la
educación empresarial; y definir
una agenda de trabajo con las
¡Por segundo año consecutivo este
concurso organizado por LABELL tuvo una gran acogida entre
los estudiantes y profesores
latinoamericanos! Nueve países
concursando con sesenta
proyectos provenientes de 29
universidades. Los proyectos
incluyen la creación de cultivos
orgánicos, la utilización de fuentes
renovables de energía, el ahorro y
la reutilización del agua en las
ciudades, el ecoturismo como
alternativa para la conservación,
y el desarrollo comunitario, entre
Si desea más información puede
comunicarse con María del
Carmen Galloni a los teléfonos
54-1-815-3287 al 90 en Buenos
Aires, o con Patricia Londoño
en los Estados Unidos: Tel 202434-1984, Fax 202-737-1510,
e-mail: [email protected]
EnviroLink Vol. 7 No. 3
Si desea información sobre el
concurso o los proyectos que se
encuentran participando por
favor visite nuestra página de
Internet en
en Español
El Aserrío de Los
Enrique Ogliastri, Universidad de los
Andes, Bogotá, Colombia
Se trata de un ejercicio de
negociación que tiene seis papeles:
representante del Ministerio del
Medio Ambiente, de la empresa,
de una ONG, del alcalde municipal, y de la autoridad regional
ambiental. El caso permite
analizar enfoques integrativos y
distributivos de negociación, la
REG-NEG (negociación de
reglamentación ambiental) en el
medio latinoamericano, así como
evaluar la congruencia de
intereses y los conflictos de
intereses, entre la empresa
privada, la comunidad, y la
protección del medio ambiente.
Puede ayudar a los estudiantes a
desarrollar su capacidad
negociadora e identificar
problemas críticos de la
negociación multilateral. El
ejercicio toma dos a tres horas.
Incluye una guía del instructor.
El Río Bogotá
Enrique Ogliastri, Camilo Villa,
Marta Echavarría, Universidad de
los Andes, Bogotá, Colombia
Este es un ejercicio de negociación
ambiental que incluye una
instrucción general para todos los
participantes, e instrucciones
confidenciales para cinco
negociadores representantes de: la
asociación de empresarios; la
autoridad ambiental regional; la
comunidad; ONG ambientalista; y
un Mediador. Es un caso sobre el
programa de impuesto a la
contaminación del agua que se
inició en 1997 en Colombia.
Algunos objetivos de aprendizaje
que pueden obtenerse con el
ejercicio son: comparar los
distributivos de la negociación
ambiental; evaluar la relación del
(Continua en la página 6)
Informativo (cont.)
(Continuado de la página 5)
sector productivo con las
comunidades y con las autoridades
ambientales en la protección del
medio ambiente; evaluar la
conveniencias de la REG-NEG en
el medio latinoamericano;
negociadora e identificar
problemas críticos de la
negociación multilateral; distinguir
las diferentes maneras u opciones
de mediar una concertación
ambiental; el concepto de “bloque”
o “paquete” de negociación. El
ejercicio se puede realizar entre
dos y tres horas. Incluye una guía
para el instructor.
Si desea obtener una copia de
estas publicaciones por favor
contacte a Patricia Londoño, Tel
202-434-1984, Fax 202-7371510, e-mail: [email protected]
o al Dr. Ogliastri, e-mail:
[email protected]
Staff Changes
MEB said goodbye to two great
staff members recently. Joe
Strathmann, who had been working on various projects in MEB, has
enrolled in the MBA program at
the University of Texas, Austin.
Jay Rathod, the LA-BELL intern
who helped out tremendously with
the annual conference and recent
publications, has started Law
School at Columbia University.
We wish them the best of luck.
MEB would like to welcome new
staff member Jeremy Kranowitz,
who will be working on a new
project, Forest Trends, which is a
collaboration of WRI and several
other organizations working with
forestry sector businesses on promoting sustainability.
New WRI Resources
Which World?: Scenarios for the
21st Century. Allen Hammond.
Washington, DC: Island Press,
1998. 320 pages/$24.95 ISBN
Which World? offers an
eye-opening critical survey of the
long-term trends--economic, demographic, social, environmental,
security--that will help shape the
next several decades in each of
the world’s major regions. Exploring three alternative scenarios, the
book also offers a strategic vision
of the choices that each region
faces, that may largely determine
which areas are successful. The
book argues that industrial societies and global companies have a
strong stake in the outcome. Social and environmental factors that
are usually neglected in a business
analysis, for example, could slow
economic progress, undermine
social and political stability, and
ultimately jeopardize global investments, especially in developing
regions. The result, Which
World? concludes, is a far more
contingent future than is often realized, but also a future rich with
opportunities. To order call 1-800828-1302, or visit http://
Taking a Byte Out of Carbon:
Electronics Innovation for Climate Protection. John B.
Horrigan, Frances H. Irwin,
and Elizabeth Cook. Washington, DC: World Resources
Institute, 1998. 50 pages/
$20.00 ISBN 1-56973-265-5
Innovative electronic technologies
that have brought us into the Information Age could now be the
key to addressing one of the greatest environmental challenges of
our times—global climate change.
Taking a Byte Out of Carbon
explains how electronics and communications companies have already developed products that will
substantially reduce greenhouse
gas emissions in the near future,
even in the face of a continuing
debate over the shape of an economically sound climate policy.
The report profiles fourteen companies and their “smart” technologies which allow people to carry
out their activities in ways that reduce, and even eliminate, the need
to burn fossil fuels, as well as create products that promote electronic growth and improved living
standards at the same time. (To
order, see page 7)
Green MBAs (cont.)
(Continued from Page 1)
at an awards luncheon, and given commemorative plaques from WRI.
The Green Ties study will be repeated for 1998, with more graduate business schools invited to participate. If you would like your school to be
included, please contact Jennifer Finlay at WRI by phone at 202-6623776, or by e-mail at [email protected] To review the full text of the
report, please visit the MEB web site at To
purchase a copy for $15.00, see page 7 for complete ordering information.
EnviroLink Vol. 7 No. 3
Information on all MEB/WRI publications is available on our web
To Order:
WRI Publications
P.O. Box 4852
Hampden Station
Baltimore, MD 21211
Phone: 1-800-822-0504
or 1-410-516-6963
Fax: 1-410-516-6998
MEB Case Studies
$5.00 for review copy
$2.50 for multiple copies
plus shipping and handling.
Reprint Permission
For permission to reprint MEB
cases, contact Allison Clifford
Phone: 202-434-1985
Fax: 202-737-1510
Email: [email protected]
The reprint fee of $1.50 per
copy must be pre-paid.
Cannibals With Forks: The
Triple Bottom Line of 21st Century Business. John Elkington.
New Society Publishers, 1998.
416 pages/$19.95 ISBN 086571-392-8
Society must learn to achieve the
interlinked goals of economic prosperity, environmental protection,
and social equity in order to survive the next century. In Cannibals with Forks, the author demonstrates how businesses can help
society achieve such important
goals, and describes seven revolutions which will define the business environment in the early part
of the 21st century. John Elkington
incorporates his international experience with companies who have
already recognized these forces
shaping the future of business to
explore the nature, scale, and implications of these changes occurring within the business world. To
order, please visit http://, call 250247-9736, or fax 250-247-7471.
Managing Green Teams: Environmental
Organisations and Networks.
John Moxen & Peter A.
Strachan, editors. Greenleaf
Publishing, 1998. 258 pages/
$65.00 ISBN 1-874719-08-X
To achieve change concerning environmental issues in the corporate
world, strategic management
through teams must be utilized.
Managing Green Teams focuses
on how various environmental
teams are useful in working
through the challenges organizations face. Leading academics
worldwide present both practical
experiences and theoretical discussions related to the creation and
management of organizational
teams to solve complex and uncertain environmental challenges
they face. Although teamworking
is a well-established business field,
this is the first book that successfully integrates teamworking and
environmental issues specifically.
To order, please visit http://
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EnviroLink Vol. 7 No. 3
Phone: 202-638-6300
Fax: 202-737-1510
Email: [email protected]
Vol. 7 No. 3
Summer 1998
Editor: Allison M. Clifford
Updated MEB Staff Contact List
Cut this list out on the dotted lines and add it to your rolodex!
WRI's Management Institute for Environment and Business
Matthew Arnold
Rick Bunch
Allison Clifford
Rob Day
Jennifer Finlay
Jeremy Kranowitz
Patricia Londoño
Rebekah Paulson
Janet Ranganathan
Don Reed
Mira Waldman
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
MEB's fax number is 202-737-1510
For general inquiries by e-mail, write to [email protected]
Management Institute for
Environment and Business
World Resources Institute
1709 New York Ave., NW
Washington, DC 20006

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