a conservative latina Rachel Campos-Duffy

Transcripción

News and Profiles Connecting the Latino American Community in Minnesota
October 2013 / Issue 321
www.latinoamericantoday.com
Rachel
Campos-Duffy
a conservative
latina
Community News
2
october 2013
latino american today
Rachel Campos-Duffy Wants to Empower Latinas
On The Cover
Rachel Campos-Duffy
A Conservative Latina
Founded 1999
The Campos-Duffy family
T
he LIBRE Initiative (LIBRE), a non-profit, non-partisan organization welcomed Rachel Campos-Duffy to their team of dedicated economic freedom advocates. Rachel works with LIBRE as strategist and spokesperson in a national effort to expand their message of
economic liberty and opportunity to Latinas, youth, and faith-based communities. “The LIBRE Initiative works to advance policies and
initiatives that honor America’s heritage of economic freedom, self-reliance and more efficient government - policies that make it
possible for all American communities to thrive and prosper.
LIBRE seeks to grow the economic contributions of the U.S. Hispanic community, and Rachel has shown to be of like mind, a true
inspiration who we are thrilled to have on our team,” said Daniel Garza, LIBRE’s Executive Director. Eager to comment on everything
from parenting to family, politics, and cultural issues, Campos-Duffy is emerging as a celebrity Latina conservative voice. “I think
demographically you saw what happened in the election,” she said. “Hispanics pulled Obama over the finish line. The message is that we
have the power and Hispanics are beginning to understand the power they have - What will dissipate our power,” Campos-Duffy said, “is
if we hand it over to one party. When both parties are competing for the Hispanic voter, Hispanics will be better. Hispanic women, in
particular, have the power because what we are doing in the marketplace is amazing.” Sometimes well-intentioned programs can lead to
dependency and cause us to forget we have what it takes to attain the American dream,” she said. “Hispanics are hard working, and that’s
something I’m very passionate about.
Rachel is a parenting expert, author, blogger, political pundit, and television personality. She got her television start almost 20 years ago
on MTV’s iconic reality show, The Real World. Today, Rachel is a recurring guest on NBC’s Today Show, dispensing parenting and relationship advice. She has also guest-hosted ABC’s The View and appeared on Dr. Phil, FOX and Friends, The Hannity Show, Politically Incorrect,
EWTN’s The World Over Live and numerous CNN shows where she is a frequent on-camera commentator on parenting, politics, and
culture. Rachel, who is married to Congressman Sean Duffy of Wisconsin, is also a busy mom of six and an accomplished author of her
book, “Stay Home, Stay Happy: 10 Secrets to Loving At-home Motherhood” (2009 by Penguin), as well as a frequent contributor to the
Today Show blog, TodayMoms.com, National Review Online, The American Spectator, Catholicvote.org, and NBCLatino.com among others.
Call Us to Advertise!
651-665-0633
Member of
Minnesota Minority Media Consortium
National Foundation of Hispanic Owned Newspapers
Minnesota Newspaper Association
Published by
Latino American Today, LLC
Contributors
Amalia Moreno-Damgaard,
Award-winning Author, Chef, & Entrepreneur
Michael Gonzalez Wallace,
Author and Health & Fitness Guru
Jose Villa, Advertising Executive, Entrepreneur,
Cross-Cultural & Digital Marketing Strategist
Scott Foreman, Photographer
www.roadworkphotography.com
Online
Mike McLaughlin
Design
Gisela Aguilar
Latino American Today
204 Emerson Avenue E.
St. Paul, MN 55118
Phone
651-665-0633
Fax
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Email
[email protected]
Web
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reflejan la opinión, punto de vista o modo
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o de su personal.
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7,000 copies on a monthy basis.
Community News
october 2013
3
Midwest Latino Conservatives Meet in St. Paul
Rachel Campos-Duffy
Angel Garcia
Steve Orlando
Nancy Hernandez
Perfecto Rivera
L
atino conservative leaders from the Midwest, will meet in St. Paul for the Latino Voter Outreach Midwest Conference that will take place at the Neighborhood House on October
12. The conference agenda will include discussions of issues and topics that are important to the Latino community. Since the 2012 presidental election the national media has
focused on the historic turnout of Latino voters and how the vote will be important to both the Democrat and Republican parties in future elections. Many Republican and conservative leaders will attend the conference to gain insights and strategies in an effort to reach out to Latino voters.
Keynote presenter, Rachel Campos-Duffy, is the spokesperson for the Libre Initiative, an organization that promotes economic liberty, empowerment and opportunity for Latinos.
(see page 2).
Other presenters include, Angel Garcia who is president of the Chicago Young Republicans, a nationally recognized award winning club, and serves on the Illinois Republican Party’s
State Central Committee. Angel has worked on numerous local, state and national campaigns. In addition he served as Chairman of the Republican National Hispanic Assembly of
Cook County and is a political commentator for NBC Telemundo. Angel has a J.D. from the John Marshall Law School and an MBA from the Brennan School of Business. He currently
works as an attorney and was a candidate for Cook County Clerk in 2010. Angel is a lifelong Chicago resident.
Steve Orlando who lives in Plainfield , IL, got involved in politics at the age of 15 and was active through college at Northern Illinois University with the NIU College Republicans.
Orlando has served as Treasurer for the Federation of Illinois Young Republicans since 2009 and as Chairman of the Will County Chapter of the Republican National Hispanic Assembly
from 2009 to 2011. In that time, Steve built the largest, most effective county chapter in Illinois. Orlando re-organized the Illinois Republican National Hispanic Assembly in late 2011.
Over the past year, Orlando’s organization has hosted events with former Attorney General Alberto Gonzales, rising star George P. Bush, and U.S. Senator Ted Cruz (R-Texas).
Nancy Hernandez, president and founder of Abrazo Multicultural Marketing and Communication with offices in Milwaukee and El Paso, TX will present “Latinos changing the face of
the Midwest” offering attendees a look at the fastest growing population in the Midwest. Hernandez has more than 10 years of marketing experience and a master’s degree in business
administration from Marquette University. She currently serves on the Council of Small Business Executives, Hispanic Professionals of Greater Milwaukee, University of Wisconsin–Milwaukee board of visitors, Milwaukee Public Library Foundation board and the Wisconsin Hispanic Conduit. She formerly sat on the board of the Hispanic Chamber of Commerce of
Wisconsin.
Also from Milwaukee, Perfecto Rivera, who was a candidate for Congress, is a business and civic leader and a radio program host. Perfecto will present on a panel and discuss Latino issues in Wisconsin and his involvement in conservative politics. Perfecto is past chair of the Hispanic Chamber of Commerce of Wisconsin. From Marshall, MN, Bob Quasius is founder
and president of Café Con Leche Republicans, a pro-immigrant Republican organization with members throughout the country. Bob has been active in Republican politics for more than
20 years, and is often quoted and interviewed in many Latino national media outlets.
For more conference information go to www.aguilarproductions.com click on the Latino Voter Outreach Conference link.
RNC Hires Hispanic State Directors and Hispanic Field
Directors in Seven States
FOR IMMEDIATE RELEASE
WASHINGTON – Continuing to strengthen the Republican Party’s relationships in Hispanic communities across the country, the Republican National Committee (RNC) is announcing
its Hispanic engagement staff in seven states – California, Florida, New Jersey, New Mexico, Pennsylvania, Texas and Virginia. The engagement team will build a grassroots infrastructure
and engage with voters at community events, as well as strengthen our ties with Hispanic Republicans. As part of the RNC’s effort to build a permanent ground operation, the RNC
will work in partnership with state parties to ensure a year-round presence in Latino neighborhoods. Additionally, by the end of the year, the committee will make investments in 11
other states.
“Today’s announcement is unprecedented,” said RNC Chairman Reince Priebus. “This off-cycle effort will ensure our message of ‘opportunity for all’ reaches voters. We are building
a ground game that will allow us to compete for every voter and will outlast any one cycle or campaign. I’m certain with these early and unprecedented investments we can achieve
Republican victories up and down the ballot now and for years to come.”
Community News
4
october 2013
Zorongo Flamenco at the Ritz Theater November 9th, 2013
Zorongo Flamenco Dance Theatre
FOR IMMEDIATE RELEASE
M
INNEAPOLIS: Zorongo Flamenco Dance Theatre presents Sol y Luna, featuring guitar
great CHUSCALES. At the Ritz Theater on November 9th, for ONE NIGHT ONLY,
Zorongo will perform Sol y Luna, an evening of innovative and classic flamenco music,
singing and dance. The show features CHUSCALES (Jose Valle) a Spanish Gypsy guitar
legend, ANTONIO ARREBOLA, a Spanish flamenco dancer of great renown, VICENTE
GRIEGO, a noted flamenco singer from Albuquerque, and DEBORAH ELIAS and
COLETTE ILLARDE, both long-time Zorongo dancers and instructors. Choreographed
by SUSANA DI PALMA, Zorongo’s founder and Artistic Director, this promises to be a spectacular night of superb flamenco artistry. This is a special, one time opportunity to see this
powerful flamenco “puro” concert.
The special guest for this essential concert is CHUSCALES. A native of Antequera, Spain,
CHUSCALES grew up in a traditional gypsy family well known for its professional musicians
and dancers. His grandmother was among those who lived in the caves of Sacromonte,
one of the legendary cradles of flamenco. Whether versed in flamenco traditions or not,
audiences find CHUSCALES’ music at once touching and exotic, his presence is engaging
and his skill as a guitarist, simply astounding. During the 400th anniversary celebrations
in Santa Fe, he was a featured performer for Crown Prince Felipe and Princess Letizia of
Spain. A CHUSCALES concert is an experience that audiences take with them.
Zorongo’s guest dancer is ANTONIO ARREBOLA, a native of Málaga, Spain, who has been
training from a very early age. He studied at the Conservatorio Superior de Danza in
Málaga, where he was trained in baile flamenco, ballet clásico and clásico español and studied
with Susana Lupiañez, Ricardo Caña, and Valentina Letova. ANTONIO has danced in
many tablaos in Andalucía, such as the Christina Hoyos Flamenco Museum, El Arenal, Casa
Carmen, Palacio Andaluz, and Casa de la Memoria in Sevilla; La Cueva, La Rocío, and Los
Tarantos in Granada; and El Rincón del Tiriri and El Tano in Málaga. We are excited to see
what he can do here in Minneapolis!
Zorongo is please to welcome back VICENTE GRIEGO, with whom they collaborated on
our 2012 show Zorro In the Land of the Golden-Breasted Woodpecker (Moningwunakauning). VICENTE is a talented singer who brings the romantic air of his Southwestern
heritage to the flamenco stage. He has been a touring artist since 1992, and has studied
extensively with CHUSCALES. Together they represent a remarkable team of performers.
ABOUT ZORONGO
Founded in 1982 by Artistic Director Susana di Palma, and incorporated as a 501(c)3
non-profit in 1985, Zorongo Flamenco’s mission is “to enrich our community by drawing
people close to the beauty and energy of the Flamenco tradition and, by expanding on that
tradition, create an innovative art form that explores the issues of contemporary life.” Di
Palma has directed and choreographed dozens of original flamenco ballets with strong
narrative themes on various social questions.
This activity is made possible in part by a grant provided by the Minnesota State Arts
Board through an appropriation by the Minnesota State Legislature from the State’s general
fund and its arts and cultural heritage fund with money from the vote of the people of
Minnesota on November 4, 2008.
Zorongo Flamenco also receives support from the Target Foundation, the General Mills
Foundation, the McKnight Foundation, the Goodale Family Foundation, the Metropolitan
Regional Arts Council, and many individual donors.
CALENDAR ENTRY:
Sol y Luna
Featuring Chuscales, Antonio Arrebola and Vicente Griego
Saturday, November 9th, 2013
Ritz Theater, 345 13th Ave NE, Minneapolis
www.ritz-theater.org
Box office: (612) 436-1129
MEDIA CONTACT:
Niels Strandskov
Zorongo Flamenco Dance Theatre
[email protected]
www.zorongo.org
3012 Minnehaha Ave S
Minneapolis, MN 55406
(612) 234-1653
651-665-0633
Community News
october 2013
5
Minority Liberty Alliance
Maria de la Paz
Latino Community Outreach Director
T
he Minority Liberty Alliance (MLA) promotes values that encourage public service and promote civic involvement to better the community.
Promoting individuality as a person is different than individuality as a people group or community. Individuals have God given gifts that help
that community as a whole succeed. Similarly, individual communities have strengths and talents that contribute to the greater good when properly
integrated to the whole. Too often these communities are treated as “different” by the left and encouraged to remain isolated to “preserve their
uniqueness” rather than network and contribute their talents to the larger community. As a result, many Latino groups have failed to fully integrate
and reach their full destiny that integration brings; the American Dream of Life, Liberty and Pursuit of Happiness.
We are going into the Latino communities, talking with leaders and decision makers and learning about their challenges and working to formulate
conservative solutions. We hope to make members from those communities active participants in the governmental and political process. Our
mission is to equip these communities with the “other side” of the debate so there is balance and hope for the future of their families and
community. This past month we had a meeting to discuss School choice; this is an option many Latinos prefer for their children. The MLA also
had a meeting with the focus on training for the upcoming 2014 Caucus. We discussed how the caucus is planned, and the various roles and
tasks to make it happen. The caucus is the foundation of the 2014 election cycle. It is the starting gate where delegates are elected and the
direction of the party is set. For more information on school choice and caucus training contact Maria de la Paz at 952-955-9564 ext. 03.
Maria de la Paz
If you have a comment or would like to join us at
Minority Liberty Alliance, we are located at 1821
W University Avenue S-135 Saint Paul MN 55104.
Please feel free to check us out at our website
www.minoritylibertyalliance.com or call us at
952-955-9564
Hispanics - ObamaCare and the Exchanges
By Jose Villa, Sensis Agency, Los Angeles, CA
I
n the coming months, implementation of significant portions of the Affordable Care
Act (also known as “ACA” or “ObamaCare”) will begin. Specifically, the individual
health insurance exchanges (“Exchanges”) run by the states and the Federal government will launch in October, and next year the individual mandate requiring all
individuals to have health insurance will be the law of the land.
As things heat up with ACA implementation, a lot of attention is being given to
Hispanics. While some of that attention is driven by politics (based on the significant
impact Hispanics had on the results of the 2012 election), most of it is being driven
by market realities. Specifically, three characteristics of the Hispanic population:
• The Hispanic population is large and growing - totaling over 51 million
• Hispanics are young – the median age of Hispanics in the U.S. is 28 (compared to
37 for the general market)
• Many Hispanics are uninsured – 30.7% of all uninsured in the U.S. are Hispanics,
totaling 15.8 million
Hidden in this demographic data is the strategic importance of getting uninsured
Hispanics to participate in the Exchanges. Since Hispanics are younger and therefore
healthier, they are an important population from a risk perspective. If lots of currently
uninsured, relatively younger and healthier Hispanics participate in the Exchanges,
they will bring down the risk pool from an actuarial perspective. That means they
make lower cost health insurance for relatively older, less healthy populations more
economically feasible. Some say the success of ACA depends on the heavy participation
of Hispanics. Now this is much easier said than done. This attractive
Hispanic “Young & Healthy” population is made up of a
lot of men… a lot of Hispanic men with an “invincible”
mentality. We’ve seen in countless research studies
quotes from this segment of Hispanics to the tune of “I’m
young… I won’t get sick. Why pay if you never get sick?” Add to this the confusion that many Hispanics face when
dealing with a U.S. healthcare system. Again, healthcare
vets will tell you that the U.S. healthcare system is particularly bewildering to many Hispanic immigrants (not to
mention the broader population).
Jose Villa
There is a prevalent mindset among many Hispanics that private health insurance
is too expensive for them to afford. There are also cultural barriers to the idea of
health insurance – a common misconception among Hispanics is that insurance is
something you buy only when you get sick.
While these challenges are significant, there is a path to success with Hispanics and
healthcare. Here are a couple of things to keep in mind:
• Segmentation is critical – formative research to segment your Hispanic audience
is critical. When it comes to healthcare, Hispanic men and women behave differently,
driven by different motivators
• Understand that you will be undertaking a behavior change program, not unlike
public health campaign to get people to exercise more, not smoke or eat differently
• Digital is key – the Exchanges will be online, so your marketing has to align with
the product.
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Health
8
october 2013
FALLing for it!
Amalia Moreno-Damgaard enjoying fall’s fresh produce
By Award-winning Author and Chef Amalia Moreno-Damgaard
F
all is one of my favorite seasons for many reasons. Nature shows off her beautiful colors,
weather begins to change along with people’s wardrobes, we start seeing signs of the
holidays, and new foods are in season. And, seasonal foods mean fresh foods.
We are in the midst of apple, pumpkin and winter squash season. October is National
Apple Month and Minnesota is home to several varieties of apples and other cultivars
developed locally, such as Haralson, Honeycrisp, Cortland, Fireside and Zestar, to name a
few. Next time you go to the grocery store pick one of each variety of apples available to
test the different qualities of each one. Some apples will be more dense and juicy, while
others more porous and less juicy. Some will be crisp and sweet and others firm and tart
to mildly tart. Apples are native to Central Asia and belong to the rose (rosaceae) family
of the malus domestica species.
Spaghetti, acorn and delicata squash also belong to the cucurbita pepo species, while Hubbard,
kabocha and buttercup, belong to the c. maxima species, yet butternut squashes belong
to a totally different species, c. moschata. Notice on your next trip to the market, the
interesting shapes, sizes and colors of each one. To add variety to your routine and diet,
create everyday or elegant holiday meals with the seasonal squash available at your market.
Cooked squash (baked, roasted, or steamed) is delicious on its own and need very little
enhancement to make it into a scrumptious, wholesome and festive dish.
This Fall celebrate with Autumn’s harvest by eating locally-grown foods and invest the
time to nurture your body with nature’s super foods!
Fruta con Pepita y Chile
Serves 2
“One apple a day keeps the doctor away” goes the saying and speaks of the apple’s
nutritional power. Although apples are delicious on their own, in the kitchen all varieties
of apples can be used in salads, soups, braises and stews, and can even be frozen for a later
time. Next time you discover a favorite apple through taste testing, use it in your favorite
recipe and remember that by buying local produce you are also supporting local farming.
2 apples or any other fruit of your choice, washed, seeded, thinly sliced
The juice of 1 lime
2 tablespoons ground roasted pumpkin seeds
Ground chile powder to taste
Kosher salt
Pumpkins and winter squash (native to North America) also grown in Minnesota, come
in different varieties and pack a nutritional punch, too. They belong to the cucurbit family
and so do cucumbers, zucchini and summer squash. Jack O’Lanterns and pie pumpkins
are from the cucurbita pepo and c. maxima species, respectively. Eating pumpkins belong
to the first species. Although the flesh of Halloween pumpkins is not ideal for eating, the
seeds are edible roasted whole or ground and can be sprinkled on fresh apples to create
an easy and tasty Latin-inspired snack, Fruta con Pepita y Chile (see recipe to the right).
In a bowl combine the apples with the lime juice to coat well.
Sprinkle with pumpkin seeds, chile powder and kosher salt.
Enjoy!
651-665-0633
Health
october 2013
9
Southside Community Health Services
Announces a Collaborative Partnership with Canvas Health
S
outhside Community Health Services announce a collaborative partnership with
Canvas Health of integrating a primary medical care clinic into a mental health clinic.
This partnership will ensure strong working linkages between Southside’s primary care
and Canvas Health’s mental health providers. The new phase of collaboration will begin
on October 14th at the Canvas Health Richfield office located at 1550 East 78th Street,
Richfield, Minnesota, 55423. Southside physicians will offer appointments from 8am to
5pm, Monday through Friday.
“People with serious mental disorders often have serious physical health care problems.
We want to make it easier for people to get more services at one site; reduce travel time
and build a relationship that’s patient focused,” said Bill Tendle, Southside CEO.
Numerous studies over the last 30 years have found high rates of physical health-related
problems and death among individuals with serious mental illnesses. In one study, nearly
half had at least one chronic illness severe enough to limit daily functioning. Many of
these physical health problems are very serious. A recent study of adults discharged from
psychiatric hospitals found 20% with chronic and serious conditions such as HIV infection,
brain trauma, cerebral palsy and heart disease. As many as 75% of individuals with schizophrenia have been found to have high rates of serious physical illnesses, such as diabetes,
respiratory, heart and/or bowel problems and high blood pressure. High rates were also
seen for vision (93%), hearing (78%), and dental (60%) problems.
Canvas Health Richfield Office
“When people with mental illness die 25 years sooner than the rest of the population because their mental illness interferes with their ability to follow through with appointments,
medications and treatment, it is time for mental health and primary care to work together to solve this issue. Not only can we extend and improve the quality of their lives, but we can
decrease the total cost of health care in doing so. That is the core purpose of the Canvas Health and Southside partnership!” said Mark Kuppe, Canvas Health CEO.
Southside Community Health Services exists to serve the community by offering patient focused, friendly, high quality and comprehensive medical care. Southside strives
to provide fiscally responsible health services in an environment that fosters learning
and respect. It does this through collaboration, empowerment, and communication
with patients with the goal of improving their health. Southside’s vision is to be an
exceptional community health care model that sets the standards for wellness.
Canvas Health
1550 East 78th Street • Richfield, MN 55423
(612) 827-7181
Health
10
october 2013
Stay Fit this Fall!
Stand tall with one weight held in both
hands above your head then cross your
right leg behind your left and bend it
slightly then raise your right leg to the side
with your knee bent while simultaneously
bending your waist to the right. Return to
the starting position. that is one rep. Do
it 10 times then change legs for a full set.
Beginners do it three times advanced do
it ten times.
¡Manténgase en forma esto otoño!
C
onsejos de otoño: Volviendo a
la Escuela y volviendo a ponerse
en forma!
El otoño esta ya aqui y no hay un mejor
momento del año para iniciar un plan de
ejercicios y de salud y si lo necesita un
programa de pérdida de peso.
Usted tal vez quiere perder esas 5 libras
extra? Todo el mundo puede hacerlo!
Cree en tu propio potencial. Depende de
nosotros mismos definir nuestro potencial.
A continuación, asegúrese de que tiene un
plan exitoso para lograr su potencial.
Michael Gonzalez-Wallace
F
all Tips: Getting back to School
Getting back into shape!
• Todos los dias: Caminar rápido 15
minutos en la mañana y por la tarde
Fall time is here and there is not a better
time of the year to start a fitness and
weight loss program. You maybe want to
lose those extra five pounds? Or maybe
get stronger arms?
Everyone can do it! Believe in your own
potential. It is up to us to define our
potential. See where you are at now and
envision where you want to be in the near
future. You want to get stronger, lose
weight, be happier? Then make sure you
have a successful plan to accomplish your
potential.
• Y hacer estos dos ejercicios:
LEVANTAR BRAZO IZQUIERDO Y
PIERNA DERECHA
• El entrenamiento de fuerza.
• Con dos pesas (5 libras), y desde una
posición de pie levanta el brazo izquierdo
y piernaderecha esto es una repetición.
Hagalo 20 veces.
Flamingo Exercise A
• Fast Walking 15 minutes in the
morning and in the evening
• Strength Training. Pick up two dumbbells (5lbs), then form a standing position
raise the right arm and left leg this is one
repetition. DO it 20 times. This is one set.
• La pérdida de Nutrición y peso:
consejos para bajar 5 kilos en 5 días!
• Flamingo Exercise. Ready to
challenge your core, agility and strength in
one move? This exercise will target two of
Nutrición: vegetando puede conducir a la
pérdida de peso: Superalimentos para su
cuerpo y su cerebro Súper Súper: Receta
gratis ¡Excepcional!
Flamingo Exercise B
• Nutrition and weight loss Tips to
Lose 5 lbs in 5 days!
Strength Training
the most difficult body areas to tone: Your
waist and your gluts! You will suddenly
get the best of a dancer and a basketball
player. Give a try to this movement and
bring the best out of you!
Nutrition: Vegging out can lead to weight
loss: Superfoods for your Super Body and
your Super Brain: Exceptional Free Recipe!
• Eat 5 times small meals
• Make dinner your lightest meal of the day
• Have protein (chicken, yogurt), Omega 3
fatty acids (Salmon, Walnuts)
• Carbs (low sugar cereal) only in the
morning
• Use plenty of vegetables such as peppers,
tomatoes, celery, carrots
• Eat slowly, it is not a race!
• Drink plenty of water – 8 glasses a day
• No rice, no bread, no pasta, no dessert.
If you can’t live without any of them limit
quantities to half cup.
Photos by Beth Bischoff
• Flamingo-Ejercicio:
Listo para desafiar a su fuerza, agilidad y
la fuerza en un movimiento? Este ejercicio
se centrará en dos de las zonas del cuerpo
más difíciles para tonificar: su cintura y sus
piernas!
Póngase de pie con una pesa con ambas
manos por encima de su cabeza a
continuación, cruzar la pierna derecha
detrás de la izquierda y dobla ligeramente
y levante la pierna derecha a un lado con
la rodilla doblada al mismo tiempo que
doblar la cintura hacia la derecha. Volver
a la posición inicial. que es una repetición.
Hazlo 10 veces y luego cambie de pierna
de un conjunto completo. Los principiantes
que hacerlo tres veces avanzada de hacerlo
diez veces.
• Comer 5 veces pequeñas comidas
• Prepare la cena más ligera de su comida
del día
• Disponer de la proteína (pollo, yogurt),
ácidos grasos omega 3 (salmón, nueces)
Los carbohidratos (cereal bajo en azúcar),
sólo en la mañana
• Utilice un montón de verduras como
pimientos, tomates, apio, zanahorias
• Coma despacio, no es una carrera!
Beba mucha agua 8 vasos de agua al día
• No hay arroz, ni pan, ni pasta, ni el
postre. Si usted
no puede vivir
sin alguna de
ellas limitar las
cantidades a la
mitad de la taza
Fotos by Beth Bischoff
www.superbodysuperbrain.com
Business
october 2013
11
Latinas Are Driving the Hispanic Online Market
¡Viva La Latina!
W
hen it comes to the online Hispanic market, Latinas are in the driver’s seat. At least
that’s the impression I got by reading “Latina Power Shift,” a new study by Nielsen
that paints a crystal clear picture of the growing importance of Latinas in the U.S.
The study highlights the fact that Latinas are leaders in mobile and Internet technology, are
driving purchase decisions in their households, and are passionate about preserving their
heritage while embracing American culture.
80% of Latinas use the Internet to inform purchase decisions
Latinas are extremely digitally connected and view digital technology, including mobile, as
critical extensions of their daily lives. She is a voracious user of social media and uses this
medium to seek out friends and content to help her maintain her Hispanic culture. That
said, her appetite for digital, social and mobile experiences is not being met as 62%
of Latinas wish for more lifestyle information written for her.
Specifically she is seeking out digital content, in Spanish and English, across a myriad of
topics including recipes and cooking, beauty, health, fashion, parenting and finance, and are
increasingly using their mobile devices to find it.
77% of online Latinas have smartphones compared to 55% non-Hispanic whites and they
use their mobile devices all the time. Compared the non-Hispanics whites, Latinas overindex across several mobile activities including:
• Video 218 Index
• Audio Streaming 216 Index
• Twitter 199 Index
• Banking 176 Index
• Mobile Shopping 156 Index
• Social Networking 141 Index
• APPS 133 Index
And Latinas are not just browsing online
and on their phones, they are also buying
and using the web to inform purchases.
The study found that 81% of Latinas have
purchased a product online and 69% have
purchased a product in store after having
conducted research online.
62% of Latinas follow brands online
The time is now for marketers to engage with Latinas online and through their mobile
devices. Not only do they over-index in their usage of Internet, mobile technologies and
digital brand engagement, they also represent 17% of U.S. females today and 23% of new
moms who are in “acquisition mode for an array of household and family products.” In
addition Latinas are making real strides in terms of income and educational attainment
driving the $1.2 trillion that Hispanics spend on an annual basis.
¡Que Vivan Las Latinas!
Latinas Spending Power Grows
Much has been said lately about future Hispanic voting power, but another major trend capturing marketers is the educationand economic advances made by Hispanic women. Latinas
are expanding their purchasing power, catching up with and exceeding Hispanic males and non-Hispanic females in big-ticket purchases such as homes and cars and in the use of financial
services. According to a Nielsen survey released last month, 86 percent of Latinas said they are the primary decision makers in their households, putting them in control of the U.S.
Hispanic market’s $1.2 trillion in annual buying power.
Household income rising for Latinas
Latinas in households making $75,000 or more increased by 5 percentage points during the past decade despite the recession. Hispanic household incomes:
2003:
33%
32%
Household income less than $25,000
19%
$25,000 to $50,000
16%
$50,001 to $75,000
More than $75,000
2013:
27%
32%
20%
21%
Shifting toward the middle class and beyond
Improving college enrollments and entrepreneurship are raising Latinas’ standard of living.
•
•
•
•
•
•
3.4 million Hispanic students were enrolled in college last year, up by 447,000 Hispanic students from 2011 to 2012
73 percent of Latina high school graduates are going to college
45 percent of Latinas have some college experience, up 4 percentage points since 2008
16 percent of Latinas graduated from a four-year college, up 3 percentage points since 2008
24 percent of Latinas have increased their personal contributions to their households in the past year
46 percent increase in new Latina-owned firms from 2002 to 2007, larger than a 20 percent increase overall for all female-owned businesses
Top companies to work for
Latinas are getting better jobs. Latina Style magazine’s 2013 list of the top companies to work for ranks major companies based on 15 factors including total Latina employment, board
representation and recruitment programs. The top five companies for Latinas to work for in 2013 are: (1) AT&T, Dallas, TX (2) Accenture, Miami, FL (3) Marriott, Bethesda, MD
(4) Wal-Mart, Bentonville, AR (5) Kaiser Permanente, Oakland, CA.
Business
12
october 2013
Are You Getting All The Customers You Want
By Cynthia Messer
M
ost small businesses look to grow their business by marketing, adding new products
or offering a sale price. But research suggests that creating a satisfied customer is
5-10 times less expensive than getting new customers. One of the most effective ways to
increase business is to create satisfied customers who tell other people about your business. Marketing, new products or a sale price brings customers in the door, but providing
great customer service will bring them back. Creating satisfied customers is about meeting (or exceeding) their expectations. It starts with understanding what your customers
need and what they expect from your business…and then doing it. But this doesn’t just
happen – it takes everyone and every aspect of your business to do the job.
• Do you know what your customers expect? — Ask them
• Is quality built into your operating systems? — Provide good service to every customer
• Is your staff ready to provide good service? — Make sure they are.
The first step is to be sure everyone in the business is trained to provide great service
to each of your customers. Remember, your staff is the face of your business —the front
line in serving your customers. Investing in staff training is investing in your business.
Tips for delivering great service
• A smile and friendly greeting is a good start
• Treat customers with respect
• Ask questions to understand the customer’s needs
• Thank the customer and invite them to return
Want to learn more? A su servicio: como trabajar con clients de diversas culturas is a halfday customer service training program available in English and Spanish to help businesses
take the first step. Developed by the University of Minnesota, the curriculum may be
purchased for use in training your staff; or workshops are offered to businesses by the
Latino Economic Development Center (LEDC). Cynthia Messer is an Extension Professor
with the University of Minnesota Tourism Center and co-author of the a su servicio program.
Contact her at [email protected] or 612.624.6236.
Editorial: Latino American Today Endorses
Cam Winton for Minneapolis Mayor
M
inneapolis will hold its election for mayor this November 5th. As the only candidate in the election not
coming from a background in government, Cam Winton’s campaign is getting attention from across the
political spectrum and from around the city.
“I’m running to bring fresh eyes to City Hall,” said Winton. “I’ve devoted my life to creating opportunities for
all as a businessman, attorney, and father. I’ll continue that work as mayor.”
Cam and his wife raise their two young children in the Fulton neighborhood of Minneapolis. Cam and his coworkers built their wind-turbine maintenance company, Outland Energy Services, into a nationwide provider of
maintenance services for wind turbines across the country. In late 2012, they sold their company in a way that
preserved the jobs of all 120 employees and enabled all employees to share in the benefits of the sale.
Winton believes that the city currently spends too much money on extras rather than the basics. For example,
when Winton is mayor, he’ll ensure that we spend our limited money on keeping our streets safe and on jobtraining programs, rather than the unnecessary $40 million-per-mile streetcar line that his opponents support
building.
Winton will draw on his experience building a business to make it easier for businesses to start and grow
across the city – so that all of our residents have the jobs they need.
Left to Right: Rick Aguilar, Cam Winton, and Rolando Perez
Winton is the proud graduate of public schools and believes that all students deserve a world-class education. Unfortunately, though, our public school system currently doesn’t serve
all of our children well. Winton advocates common-sense reforms to our school system, including building a culture of high expectations for all stakeholders (administrators, teachers,
parents, and students), supporting our best teachers while helping low performing teachers find other lines of work, and extending the school days and years so that students can spend
more time learning.
Cam has been active in the Republican Party; in this non-partisan municipal-level election he’s running as an independent and has strong support from voters across the political spectrum
who are ready for fresh thinking. In this Ranked-Choice Voting election every voter gets up to three choices. For more information, voters can visit www.wintonformayor.org or
call 612-520-1617.
651-665-0633
Education
october 2013
13
Consejos para ayudar a los hijos
con la tarea
Los padres no tienen que ser expertos
en todo pero sí deben estar dispuestos
a ayudar
H
ay muchas cosas que los padres pueden
hacer para ayudar a sus hijos en su
regreso a la escuela, como reemplazar la
mochila vieja o comprarles los útiles que
necesitan. Pero hay algo que pueden hacer
que es más importante y no siempre
cuesta dinero: ayudarlos con la tarea.
Los niños que hacen la tarea constantemente
suelen tener mejores calificaciones. Y aunque
a veces no es fácil hacerlos cambiar el
televisor o la computadora por el cuaderno
de tarea, especialmente después de un día
largo de actividades, estos consejos del
Gobierno pueden ayudar:
• Hablar con los hijos sobre la
tarea. Es importante que los niños entiendan la importancia de hacer la tarea y el
impacto positivo que puede tener en sus
calificaciones. Además de repasar y practicar
lo que aprendieron en clase, la tarea los
ayuda a prepararse para las lecciones del
día siguiente y desarrollar la disciplina que
necesitan para su éxito académico.
• Reunirse con los maestros.
Cuando se trata de la tarea, los maestros
pueden tener exigencias distintas. Por lo
tanto es importante hablar con ellos para
conocer sus expectativas. Por ejemplo,
algunos maestros quieren que los padres
revisen cuidadosamente la tarea de sus
hijos, mientras que otros prefieren que
sólo controlen que la hicieron. Además, el
maestro puede contestar preguntas como
cuánto tiempo debe pasar el estudiante
haciendo la tarea y qué hacer si tiene
dificultades o si le resulta demasiado fácil.
• Fijar un horario para hacer la
tarea. El mejor momento para hacer la
tarea es el que mejor funciona con las
actividades del estudiante y la disponibilidad
de sus papás. Puede ser antes o después
de jugar, ver televisión, cenar o de hacer
alguna actividad extracurricular. Lo importante
es que la hora sea constante y que no sea
la última actividad del día, cuando el niño
esté cansado y con sueño.
• Escoger un lugar cómodo y
eliminar las distracciones. Para
fomentar la concentración es importante
encontrar un lugar en la casa que tenga
buena iluminación donde el niño pueda
sentarse y hacer la tarea sin distracciones.
Puede ser la mesa de la cocina, un
escritorio o su propia habitación, siempre
y cuando no haya distracciones como
televisores prendidos o aparatos
electrónicos a mano, a menos de que
sean esenciales para hacer la tarea.
• Proveer los recursos necesarios.
Los padres no tienen que ser expertos en
todas las materias para ayudar a sus hijos
con la tarea. Sin embargo, pueden
proveerles los recursos que necesitan,
incluyendo lápices, plumas, borradores y
papel para escribir. También pueden llevar
© Getty Images. Credit: Jupiterimages
a sus hijos a la biblioteca o navegar el
Internet con ellos para encontrar recursos
que ayuden con la tarea. GobiernoUSA.
gov, por ejemplo, tiene una sección de
niños con información práctica sobre varios
temas. Por su parte, el Departamento de
Educación cuenta con una serie de folletos
para ayudar a los hijos con la tarea de
matemáticas, ciencias, lectura y comprensión.
Para aprender más sobre temas relacionados
a la educación se recomienda consultar
GobiernoUSA.gov, el portal oficial del
Gobierno de los Estados Unidos en español,
que forma parte de la Administración de
Servicios Generales (GSA) de EE. UU.
Fuente: GobiernoUSA.gov
How to Help Your Kids with their Homework
You don’t need to be an expert on every subject,
just be willing to help
T
here are many things you can do to help your kids start
the school year on the right track, like replacing an old
backpack or getting them the school supplies they need.
But there’s something more meaningful you can do that
may not cost money: help them with their homework.
Students who do their homework consistently tend to
have better grades. It’s not always easy to get them to do
their homework, especially after a busy day, but these tips
can help:
• Talk to your children about their homework.
It’s important that your kids understand why it’s important
to do their homework and the positive impact it has on
grades. Homework helps them practice what they’ve
learned as well as prepare them for upcoming classes.
Plus, by doing their homework they develop the discipline
and skills they need to be successful throughout their school
years.
• Talk to the teachers. Different teachers might
expect different things from parents, so be sure to talk to
them to figure out your role. For example, some teachers
prefer parents review their kids’ homework; others prefer
parents make sure kids do their homework. Teachers
can also tell you how much time your child should spend
doing homework and what to do if the homework is too
easy or too difficult.
• Select a fixed time to do homework. The best
time to do homework is the one that works best for your
child and you. It can be before or after playing, watching
television or dinnertime. What’s important is that homework
time is consistent. Avoid leaving it for the end of the day,
when your child is tired and sleepy.
• Pick a quiet area and eliminate distractions.
To help your children focus on homework, pick a place in
the house where there’s plenty of light and no distractions.
It doesn’t have to be fancy. It can be the kitchen table or
a desk. Make sure the TV is off and put away electronic
devices, unless they’re essential to doing homework.
• Get them the resources they need. You don’t
have to be an expert in all subjects to help your kids with
homework. However, you need to make sure they have
the tools they need to succeed. If you need expert help,
you can always take them to the library or help them
with their search online. You can also visit kids.gov to
find information on homework topics. The Department
of Education also has several resources to help your child
with homework in different areas, including math, reading
and writing.
USA.gov and GobiernoUSA.gov are the U.S. Government’s
official web portals in English and Spanish, and part of the
U.S. General Services Administration (GSA).
School Lunches! What’s a parent to do?
• Read food labels and compare the sodium amount in
different products, then choose the options with the
lowest amounts of sodium. Some varieties of bread
can vary from 80 to 230 mg of sodium per slice! That
can make a big difference in lunchtime sandwiches.
• Pack fresh fruits and vegetables with lunch every day.
• For a healthy snack, make trail mix using unsalted nuts, dried fruits, and whole grain cereal.
• When buying prepared meals, look for those with
less than 600mg of sodium per meal.
Education
14
october 2013
Why I’m Running For School Board
W
hen I migrated to the United States, I was seeking the American dream and the opportunity to educate and better myself and
my family. I was driven from my country of birth by a civil war that did not spare human life or rights or hopes. I escaped,
with the help of God and the good will of humanity, a situation in which people not only lost lives, but also the essence of life; that
deliberate element of hope that serves as a beacon to the dreams of life; a situation that stunted the aspirations through insecurity
and poverty. For the past 12 years my wife and I have lived in Eden Prairie with our five children and enjoyed the quality of life in
this city. Eden Prairie is a great place to live and raise a family and it provides a quality education to its citizens. No parent wants to
see their child fail to go to college and I feel we need to set the bar a little higher and set the pace to achieve a 100% high school
graduation for our children and help every child be ready for college upon graduation.
My ambition is driven by the desire to see to it that our schools are much more responsive to parents and that parents have a much
more profound say in what goes on in our schools. Every parent thinks of school in relation to their children and I feel there is not
a stronger motivation than investing my efforts and time for the intellectual security of our children. Key to securing a better future
for our schools is ensuring fiscal prudence in our system, so that our schools are managed more effectively and resources utilized
much more responsibly so that we achieve more in a world of receding budgets. My desire is to take our school system a bit more
personal and my conviction is that the city of Eden Prairie will be the better for it. My campaign for the school board is rooted in the
profound feeling and belief that our schools need to undergo structural reforms to prepare our kids for the 21st century jobs. This
country has given me so much, and I would love to have the opportunity to give back even a fraction of what it gave me. There is no
greater place to start than by serving my city and community. There is no nobler way of expressing my gratitude than by contributing
to the well being of our schools and securing the future of America’s children.
Murshid Barud
Sincerely,
Murshid Barud
Eden Prairie School Board Candidate
[email protected]
No dejes que el sueño Americano destruya a tus Hijos, Jesús dijo:
dejar que los niños vengan a mí y no se lo impidáis, porque de ellos es el reino de Dios.
Pastor Sergio Amezcua
Iglesia “Dios Habla Hoy”
BPEFC
7849 W Broadway
Brooklyn Park, MN 55445
PH 612-716-0273
[email protected]
Servicios todos los Domingos
a las 12:15 PM
www.dhhmn.com
www.bpefc.org
No Descuides a tus Hijos
Uno de los grandes problemas de nuestra comunidad inmigrante en Estados Unidos es la
falta de cuidado y atención de los hijos. Hay familias que inmigran a Estados unidos todos
los años, y cuando están en estados Unidos buscando el sueño americano se encuentran
con la pesadilla americana:
La Pesadilla Americana;
Uno de los grandes problemas con la pesadilla americana, es que ahora los padres pasan
menos tiempo con sus hijos, no tienen tiempo para ayudarles con su tarea, tampoco los
llevan a una escuela Dominical en una Iglesia local, donde puedan aprender principios
Cristianos. En <Marcos 10:14: Viéndolo Jesús, se indignó, y les dijo: Dejad a los niños
venir a mí, y no se lo impidáis; porque de los tales es el reino de Dios.>
Porque descuidan a sus hijos tanto en esta parte del mundo?
Porque tienen más gastos que en sus propios países, porque cuando la gente les hablaba
de Estados Unidos y les decía haya te pagan por hora $7.00 a $10.00, se les olvido
decirles que aquí también se gasta más.
Por aquí normalmente el papa y la Mama tienen que trabajar para cumplir con las
obligaciones que tienen ene l hogar como, rente, gas, luz, comida. Ropa, seguros, etc.
Hoy queremos darte unos consejos
El día tiene 24 horas, 8 horas para dormir, 8 a 10 horas para trabajar y te quedas con
6 horas. De estas 6 horas si inviertes 2 horas exclusivamente con tus hijos, veras la
diferencia en ellos, en su actitud, desarrollo escolar, pero sobre todo tu relación con
tus hijos se fortalecerá.
Puedes evitar que por falta de tiempo tus hijos terminen fuera de la escuela, puedes
evitar que por falta de tiempo tus hijos terminen con malas amistades que los lleven a
las drogas.
Sabemos que hay muchos gastos, sabemos que hay obligaciones que cumplir, pero
sobre todo sabemos que tus hijos son más valiosos que dos horas de trabajo más al día.
Sabemos que quieres lo mejor para tus hijos, pero lo mejor para tus hijos no son esas
dos horas extras que quieres trabajar, sino esas dos horas extra que puedes pasar con
ellos.
Todos los Padres también necesitan tiempo con su Padre Celestial
Te queremos invitar a pasar tiempo con Dios, si te comprometes a Orar y leer la Biblia
15 a 30 minutos por día, tu vida también va a ser transformada, a si como
tus hijos necesitan pasar tiempo con los padres, también los padres necesitan
pasar tiempo con el padre Celestial, necesitas una relación con DIOS, una relación con
buena comunicación, cuando tu Oras Dios te escucha y cuando tu lees la Biblia tu
escuchas a Dios.
Sed un buen Líder en el Hogar y tus hijos te honraran.
Los niños repiten lo que los padres hacen, si eres una persona íntegra, noble, y tienes
una relación con Dios, tus hijos también lo harán. Si eres todo lo contrario tus hijos
también harán todo lo contrario. Hoy te invito hacer un cambio para bien, incluye a
Dios en todo lo que haces y el te recompensara en público a ti a los tuyos.
Dios los Bendiga y si tienen alguna pregunta o necesitan ayuda contáctenos estamos
para servirles.
Education
october 2013
15
Hispanic Education at Crossroads
I
n 2012 the U.S. Department of Education released data, which showed that Minnesota placed last among all states in the rate
of Hispanic students 4-year high school graduation and the graduation rate gaps between White students and both Hispanic
and Native American students. The same gap between Black and White students in Minnesota was the second to the worst in the
nation. This regretful piece of news is ominous in its implications for the future. The demographic growth of minorities is much
greater than that of the majority community. The growth of the Latino population in Minnesota between the Census of 2000 and
2010 was 74.5 % approximately 10 times that of the total population. This means that the low levels of education of the minorities
will increasingly affect the overall state’s rankings in education and the quality of its largely aging workforce.
Latino students will face significant barriers when they enter the job market. Insufficient education translates into greater difficulties
when according to many studies, 40 percent of Latinos age 25 and up and without high school diplomas are currently unemployed
or have only have a temporary job. The situation will only get worse in the future according to experts, since half of the 15.6 million
new jobs that are forecast to be created in the United States by 2016 will require at least some university education. The majority of these jobs will be in the areas of education, health care, social services, computers and environmental sciences. Thus, in 2018
people who have not completed high school will only be able to be hired for 28 percent of available jobs. A large percentage of the Latino
workforce will continue to be concentrated in low-paying jobs in agriculture, fishing, cleaning services and construction.
Minnesota’s educational system is good in many aspects but has been unable to integrate minority communities. Programs that improve the performance of minority students have
existed for a long time but they have not been replicated sufficiently. Minnesota’s education is highly competitive and market-based. Children of immigrants who have grown up in poverty, minimal education and no English are placed in competition with the children of educators, doctors and engineers who have lived here for generations; so are the children of the
multiplying Minnesota poor. Minnesota’s immigrant situation today cannot be compared, as often done, with that of the early 20th century: European immigrants were then equally or
better educated than native-born Americans since only about 6% of the latter had a high school education, compared to Minnesota’s current 93.2%. Furthermore, the U.S. government,
at the time more interested in equality of opportunity than in income, invested heavily in public high schools. Competition is today more highly valued than equity but so are fairness and a
level-playing field.
The factors explaining why Latinos are at greater risk of dropping out of school and remaining jobless are among other things, the language barrier, their immigration situation, and that of
their families, and a overrepresentation in the juvenile justice system. Economic difficulties also present another obstacle given that 23 percent of these young Latinos live below the poverty line compared with 13 percent of their white peers. The entire problem of dropping out of school and losing or being unable to find jobs, has repercussions not only in the lives of
these young people but also imposes an elevated economic and social cost on the country as a whole. We have Latinos in political leadership positions such as Sen. Patricia Torres Ray
(DFL-Minneapolis) and Rep. Carlos Mariani (DFL-St. Paul) who chair the Education Policy Committees in the House and Senate. They should reach out to Governor Dayton and have the
administration respond to these graduation numbers. It’s time the Latino community leadership addresses this issue and begins the process of turning this dangerous trend around.

a conservative latina Rachel Campos-Duffy

Transcripción

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