塆璬霃雦 - ja! studio
Transcripción
塆璬霃雦 - ja! studio
WindoW display design 塆 璬 霃 雦 8 % * 塆璬霃雦 0 * *U JT B NFMUJOH QPU PG BMM UIBU JT DVSSFOU BOE QSPWJEFT FYDJUFNFOUBOEWBSJFUZBDSPTT BMMQSJNFSFUBJMMPDBUJPOT %JTQMBZ%FTJHO 关注有惊喜 ! 上架建议:室内设计 《ACS 创意空间》官方微信公众号 定价:380.00 元 / 8 深圳市艺力文化发展有限公司 编 WindoW display design Scan for surprise! Official Wechat Account of ACS 8 * / % 0 8 ウィンドーディスプレイ デザイン * ؐ ؍ ٝ س ٦ ر ؍ أ ف ٖ ؎ ر ؠ ؎ ٝ *U JT B NFMUJOH QPU PG BMM UIBU JT DVSSFOU BOE QSPWJEFT FYDJUFNFOUBOEWBSJFUZBDSPTT BMMQSJNFSFUBJMMPDBUJPOT %JTQMBZ%FTJHO PLEASE TELL US YOUR UNDERSTANDING AND IDEAS ON THE MOST CRITICAL ELEMENTS YOU THINK IN WINDOW DISPLAY DESIGN (SUCH AS THEMES, LIGHTING, COLOR, SCENERY, TEXT, ETC.). ION aNdeR BelOkI My approach begins through understanding the brief and the concept of the project itself. I subsequently connect and visualize the idea with materials, colours and textures. In some cases, I design and produce from scratch, whilst with others I simply improvise by decontextualizing daily objects, endowing them with new meaning. I find it enthusing to experiment and create compositions, using materials and objects from my daily life. I thrive on bringing the image to life and the final picture is always fresh, with a special energy. My windows dispense with superfluous elements and only take on those which best reflect the main idea. I consider lighting one of the most important aspects to take into account when creating a window display. Through the effective use of lighting, the colours, textures and different atmospheres can be enhanced. My window displays are generally monocolour as it emphasizes and focuses on the composition and the idea behind the creation. To some extent, many of the colours chosen are representative of those reflected in the product. I occasionally make a conscious decision to incorporate colourful installations to reflect the mood of the new season. This serves to cheer people up after a depressing winter whilst encouraging them to think about the new collection. Ion Ander Beloki began his career as a window dresser in Barcelona following studies in graphic design and window dressing. He then set up on his own, creating ja! studio and collaborating with various companies, Loreak Mendian among them, where he is allowed to develop more personal works. He currently lives in London and his shop windows have been reviewed in books and international specialized magazines, such as Frame, Pasajes Diseño, Design 360º Magazine and Span. 霼㽠塆璬霃雦⚥䝠雩⚹剒Ⱒꝶ涸⯋稇靍靍䝠涸椚鍒ㄤ䟝岁嫱㥵⚺ His works, influenced by contemporary visual culture and the 곿ծ抧⯕ծ蒀䕙ծ䋒兞ծ俒㶶瘝瘝կ aesthetic imprint of his Basque roots, combine various disciplines, such as architecture and industrial design. With a direct and 䧮⠔➢椚鍒고湡劥魧涸銳宠ㄤ椚䙁䒓㨤ⱄ䪾䟝岁♸勞俱ծ蒀䕙ծ勞餘絕ざ饰勻 distinctive style, ja! decontextualizes daily objects, endowing them ⢪䟝岁〳錠⻊կ剣涸呩⢾僽䧮絠㽴腰实⡲ⴀ勻涸罜剣涸ⴭ僽鸑鵂㼜傈䌢暟ㅷ with new meaning: his compositions dispense with superfluous 䬄韌⻊餻✮㸐⟌倝ⰻ巑罜䖤ⴀ涸⽰Ⱓ⛓⡲կ䧮掚邪✵ⵄ欽傈䌢欰崞⚥涸勞俱ㄤ elements and only employ those which best describe the ideas. 暟ㅷ勻㽂霚鸣倝⡲ㅷ雮ぐ猫䠑韌吲吲㥵欰倝곽罜剣崞⸂կ䧮霃雦涸塆璬偽 The most characteristic features of his compositions are the 㢴⡮⯋稇勻㛜獤罜僽➑➑ꅷ欽✫剒腊僥⚺銳䙼䟝涸⯋稇կ lighting and meticulous attention to detail and finish. In this way, the final product accomplishes a unique style: some shop windows 㼆✵塆璬霃雦䧮雩⚹抧⯕僽䗳곢罌贊涸ꅾ銳⯋稇⛓♧㔔⚹抧⯕腊㢿捷䩯蒀䕙ծ tell short stories, like "Bomb", which feature an ironic display of 餘䠭ㄤ孧㔵կ䧮霃雦涸塆璬鸑䌢僽⽀蒀靈涸腊瑲ⴀ⡲ㅷ劥魧⿺Ⱖ胜た涸霃雦椚 a glossy red bomb on a rotating platform to illustrate how, when 䙁կ➢厤猫玐䏞♳勻雷雽㢴蒀䕙涸鷥䭊鿪腊➿邍ㄤ僥❡ㅷկ剣傞䧮⛲⠔剣 families gather during the holidays, it can lead to arguments. 䠑霋涸ⵖ⡲ⴀ㢴䕙涸鄳縨勻僥䰃㷍倝䗱䞔雮⾓䫈✫侮⚡Ⱶ㷍涸➃⟌」䖤崞 Others recreate architectural structures starting from conventional objects, for example, "Haddock light", a window display featuring Haddock t-shirts supported by telescopic structural supports, metal brackets and fluorescent orange elastic bands. And shop windows like “Viking” are inspired by pieces by other artists, placing them in a more commercial setting. The objective of ja! is to create images that stop people in their tracks, make them look, and amuse, intrigue and entice them. This is accomplished with rigorous work and a technique that is PLEASE EXPLAIN WHAT YOU FEEL WINDOW DISPLAY DESIGN MEANS TO YOU. TO PROVIDE A BRIEF OVERVIEW TO ALLOW READERS WITH A CLEARER UNDERSTANDING OF THE PROCESS. distilled from many cultural and artistic influences. I believe that window display design is about more than just selling a product. In my case, I like to create images that stop people in their tracks, make them look, amuse, intrigue and draw them in. The essence lies in creating a dialogue between the shop and the customer, maintaining high standards and sustaining momentum month after month. A window display should, above all, surprise passers by and entice them in. 霼靍靍➊⛎僽塆璬霃雦⚹✫倰⤑靀罏䪾䳣霼䝠絛㸐⨞⚡㣐嚋涸ⴔ碫կ 䧮雩⚹塆璬霃雦♶〫僽⚹✫⽁ⴀ❡ㅷկ䧮㋐妅㖈霃雦⚥鸣♧猫䠑韌雮➃⟌끸駈錜劅妇㋐ ❡欰Ⱓ馰欨荛满鶴կⰦ㹊餘僽雮㉁䏅♸곥㹐鵳遤㼆霢կ塆璬䎾⥂䭯넞叻ⲥ䎇嫦剢鵳遤刿佖勻⥂ 䭯⸓⸂կ塆璬꣥霃剒ꅾ銳涸僽銳雮騟➃滚♧❭エ䒸騟➃鵳Ⰶ㉁䏅կ 160 WE CAN SEE THAT THE DESIGN ELEMENTS OF WINDOW DISPLAY CHANGE EVERY YEAR. WHAT ELEMENTS APPEAR MORE IN YOUR WORK THIS YEAR? AND WHAT’S THE TREND IN DESIGN? 駟 饰勻罌贊餝✈倝ㅷկ Design trends are constantly changing. To be honest, it is not that they are ignored in my work but I always try to offer something innovative and out of the box. Over the past few years, I have become more and more passionate about all types of structures. Illumination is used to bring a strong effect, to play off the different depths of light and shadow in the structure. 䧮⟌〳⟄溏ⵌ嫦䎃涸塆璬㾝爙⚥Ⱖ霃雦⯋稇鿪剣❈♶ ず涸」⻊կ➚䎃䝠涸⡲ㅷ⚥嫱鳅㢴ⴀ梡涸僽➊⛎⯋稇 劢勻涸霃雦饥ぢ僽 霃雦惐崨㖈♶倗」⻊կ霹㹊霢䧮涸⡲ㅷ䎇劢䙐錠惐崨⡎僽䧮 㨤絊岤ꅾ倝կ㖈鵂Ⳝ䎃ꅽ䧮㼆ぐ猫絕匬涸塆璬鿪⯎忘掚䞔կ 䧮雩⚹撑僈腊㟞䔂塆璬佪卓⚹塆璬㟞幑♶ず㽻妃涸抧⯕ㄤ䕧կ 161 WHAT’S YOUR FAVORITE WINDOW DISPLAY / WINDOW DISPLAY DESIGNER EVER? AND WHY? My references do not usually come from typical sources of window dressing, rather they are inspired by the contemporary art world. If I had to mention a company, I would choose Hermès as they always offer another point of view and collaborate with innovative artists and designers. 䝠剒㋐妅涸塆璬 塆璬霃雦䋗僽㋐妅涸⾲㔔 䧮鸑䌢♶⠔罌Ⱙ㘗塆璬鄳껑呩⢾罜僽➢䔲➿蒌助⚆歲⚥寪》抳䠭կ㥵卓溫銳⚿ ⢾涸霢䧮⠔鷥䭊 )FSN§T㔔⚹㸐䚪僽♸䠑蒌助㹻ㄤ霃雦䋗ざ⡲⟄倝곽涸錠 錭ッ梡ⴀ勻կ WHAT IS THE SAYING YOU MOST WANT TO SHARE WITH THE WINDOW DISPLAY DESIGNERS OR LOVERS? The main enemy of creativity is good taste. (Picasso) ぢ塆璬霃雦涸➢⚌罏 昶㥩罏⡹剒䟝ⴔ❧涸♧〣霢僽 葻㥩涸鳹霋⸂僽鸣⸂涸껷銳佯➃կ嫳⸈程 AS IS KNOWN THAT WINDOWS CAN BE THE "SOUL AND EYES" OF THE STOREFRONT, AND THEY ARE VERY CLOSE TO THE BRAND'S VITALITY AND URBAN CULTURE. DO YOU AGREE ON THIS STATEMENT? COULD YOU PLEASE TALK ABOUT YOUR UNDERSTANDING? Window displays are definitely a strong tool for companies to enhance their identity and create shopping experiences for their customers. It is inevitable that the messages displayed reflect real life. A global brand must create windows with universal messages. However, an independent shop with local products can play with native elements, which will be closer to the potential customers. For instance, every fashion capital has its own architecture and character and this affects the style of the window displays (Leaving the superbrands to one side, as they implement the same concept everywhere). New York, is a world showcase due to the scale of its spaces and buildings as is Tokyo, where everyone wishes to have a voice. Windows in Milan reflect the balance between the environment, commercial spaces and the composition of the product, whilst those in London are known for breaking the rules. ➃⟌霹塆璬僽䏅涸抳뇹ㄤ滚漋ㄤㅷ晥涸欰ㄐ⸂ծ㙹䋑俒⻊稒 㺙絕ざ㖈♧饰կ䝠ず䠑鵯猫霹岁に霼霹霹䝠涸椚鍒 塆璬㾝爙僽ぐⰖ䲿넞魧⟧㟞䔂곥㹐餝暟⡤낉涸ꅾ銳倰䒭搬罜♶〳鼙⯝㖑⛲ 僥✫梡㹊欰崞嫱㥵Ⰼ椕䚍涸ㅷ晥㹁⠔ꅷ欽ⰻ巑湱ず涸塆璬կ罜㼆✵Ꝉ㈒䔲㖑❡ㅷ 涸杝用㉁䏅蕯腊ꅷ欽䔲㖑⯋稇勻霃雦ⴭ⠔刿餤鵛悶㖈㹐䨪կ嫱倰霹嫦⚡傞㼿 ⛓鿪鿪Ⱘ剣杝暵涸䒊瘰ㄤ荈䊹涸暵挿➢罜䕧ㆇ满塆璬霃雦馄紩ㅷ晥ꤑ㢪㔔⚹ 㸐⟌鿪黽䗄✫ず♧⚡椚䙁կ紿紨ず⚎❩♧呋㔔Ⱖ瑟ꢂㄤ䒊瘰涸錞垷罜䧭✫⚆歲 ⛓璬㢅✵Ⱖ⚥涸嫦⚡➃鿪䋞劅剣荈䊹涸〄鎊勉罜碛Ⱎ涸塆璬ⴭ䎂邂✫梠㞯ծ㉁ ⚌瑟ꢂㄤ❡ㅷⰻ巑⛓ꢂ涸Ⱒ禹罜㖈⠡侚塆璬ⴭ⟄瑲灶䌢錞罜ꢉぜ⚆歲կ 162 WHERE DOES YOUR DESIGN INSPIRATION COME FROM? The importance of my Basque culture runs through my work. The Basque Country has an enormous contemporary art background connected to our language, culture and landscape. The works of artists such as Oteiza and Chillida have been a great inspiration for me. On the other hand, I split my time between London and Spain. for me, London is a vibrant and buzzing city. Living and working in different places gives me the opportunity to enrich my networks and keep my finger on the pulse. 䝠涸霃雦抳䠭♧菚勻彂✵ㆭ❈倰 㼆䧮罜鎊䊼倛⯘俒⻊⼧ⴔꅾ銳㸐餟瑬✫䧮涸霃雦կ 䊼倛⯘㖑⼓剣满⾩㹊涸梡➿蒌助胜兞謉ゎ㖈露鎊ծ 俒⻊ㄤ兞錜⛓⚥կ0UFJ[B ㄤ $IJMMJEB 瘝蒌助㹻涸⡲ㅷ 鿪帿帿㖑〄✫䧮կ 搬罜䧮䪾傞ꢂⴔ侔㖈⠡侚ㄤ銯棴暅⚙㖑կ㼆䧮罜鎊 ⠡侚⯎忘崞⸂⼧ⴔ籖⼶կ㖈♶ず涸㖑倰欰崞ㄤ䊨⡲ 腊⚪㺢䧮涸㕕㶩雮䧮䭆剣㶸㖈䠭կ 163 #-00. Design Agency | ja! studio Designer | Ion Ander Beloki Photography | Juan Avila Many flowers have evolved to be attractive to insects, so as to cause them to be vectors for the transfer of pollen. This project has been inspired by this amazing natural phenomenon. This airy and ever changing window display features an arrangement of different elements to make a balanced composition using everyday objects such as tripod and mobile to display a shoe from Loreak Mendian SS14 shoes collection. The mobile is formed by five undulating rods with red shapes on their ends, whose shapes change as they catch the breeze from the main shop entrance. 220 221 )"/%(-*%&3 Design Agency | ja! studio Designer | Ion Ander Beloki Photography | Floro Azqueta A window display featuring a metal structure and three rigid triangular cardboard pieces for the spring/summer shoes collection. 222 223 )"3*56 Design Agency | ja! studio Designer | Ion Ander Beloki Photography | Pablo Axpe Haritu in Basque (Euskera) means “to spin”. A Christmas window display designed to pressent the “Haritu” collection. It comprises several everyday objects, created from recycled fabrics which have been used in previous collections. Taking the logo as a starting point, ja! studio puts forward a conceptual window display which entwines geometric shapes over different objects and planes. Resting on one of the objects, the black metallic structure contains a square red notebook taken from the collection which faces up to the lines. The whole setup lies over a background made out of green strokes evoking the colours of the season. 224 225 1&340/" Design Agency | ja! studio Designer | Ion Ander Beloki Photography | Floro Azqueta This project was displayed at Loreak Mendian San Sebastian store in order to feature the new accessories collection from FW13. The cubist silhouette of a person made by a metal structure and black MDF wooden boards, creates a dialogue between the product and object where each accessory acquires its natural logical position. All in black, white and blue. 226 227 50"45 Design Agency | ja! studio Designer | Ion Ander Beloki Photography | Juan Avila This project was displayed at Loreak Mendian Barcelona store in order to present LM´s first women shoes collection. This geometric and thought-provoking interpretation of the summer, arranges different elements into a balanced composition using everyday objects such as side table and a set of cork toast slices making their way across the wall in a stair formation. 228 229