Sponsorship Kit 2015

Sponsorship Kit 2015
What is a Dia San Jose?
Dia De Los Muertos or Day of the Dead is a 3000 year old tradition
celebrated in Mexico and other Latin American Countries.
Although called Day of The Dead, it is a celebration of life. The holiday is celebrated in central and southern Mexico on November 1 &
2. Dia De Los Muertos coincides with the Catholic holiday, All Soul's
& All Saint’s Day, indigenous people have combined this with their
own ancient beliefs of honoring their deceased loved ones. Today
the elements of the tradition remain with large segments of the US
Latino demographic gathering of family and friends to pray for and
remember friends and family members who have died.
The tradition includes the belief that the gates of heaven are
opened at midnight on October 31, and the spirits of all deceased
children (angelitos) are allowed to reunite with their families for 24
hours. On November 2, the spirits of the adults come down to enjoy
the festivities that are prepared for them.
San José has a long tradition of celebrating Dia De Los Muertos.
Dia San José provides a fresh new aesthetic to the celebration by
highlighting not only the traditional but creating new ones. Music
Food and our exclusive artist Mercado are jsut a few of the items
that are including in our Dia San José festival.
Who are we?
Milagro Marketing, Chachos Mexican Restaurant, Viva Fest
Chachos has been serving quality Mexican Food
in an urban Chicano environment, and home to
the original Henchata. Chachos is no stranger to
inventing and taking risks. Whether its in the
menu or their huge assortment of drink specialties, Chachos brings out
the revolutionary spirited Chicano in you.
Milagro Marketing is an award winning full-service
advertising agency that has taken the business of
Hispanic marketing to a new level. We build
brands that capture the core of the Hispanic market
by combining today’s technology and marketing
savvy with the cultural weight of our cultural past. We are content
creators that produce advertising campaigns that are culturally relevant
and socially conscious
VivaFest! the Bay Area’s destination for celebrating
the culture and musical heart of Mexico and Latino
spirit. VivaFest is more than one event – we’re a
cultural institute without walls – providing access to heritage music and
dance education, concerts, speakers events, visual arts exhibitions, new
media, and arts advocacy, throughout San José and the Bay Area. We
produce cultural events, videos, and television programs that tell the
stories of our Latino community. We provide standards-based mariachi
music education to our public schools. We advocate for heritage arts education.
Sponsorship Kit 2015
St James Park, San José, California, Saturday, October 24th, 2015
Dia Facts & Audience Attendance
• 8,000 attendance in 2014
• 5th annual event
• Music curated by Viva Fest
• $26,000 dollars in media placement
• 10,000 attendance expected in 2015
• Custom artist colony, 25 artists
• Demographics: 18-54
• 20 food trucks
• 4 regional and local bands
• First ever MLE sanctioned taco contest
• $2,500 in cash prizes given out to winners of
taco contest
• 18 electric vehicles providing free demonstrations
for festival goers
• Over 100 test drivers served by Experience
Electric vehicles
• Face painting (donations)
Home of the Official sanctioned Taco Eating Contest by
Sponsorship Kit 2015
St James Park, San José, California, Saturday, October 24th, 2015
Media Value & Press
•
•
•
•
10 Media Sponsors
$8,000.000 Purchased Media
$18,000.00 Sponsorship Media
$26,000.00 Total Media Value
(NOTIMEX)
Por ser una historia que
rinde homenaje a la tradición
mexicana del Día de Muertos y porque muestra un
mundo visual genuino, el
cineasta mexicano Guillermo del Toro aceptó producir
la cinta “El libro de la vida”,
dirigida por su compatriota
Jorge Gutiérrez.
Del Toro describió a
Gutiérrez como “un genio
de la animación, es un genuino creador visual con muchas ambiciones y eso es lo
que me convenció”.
Recordó que conoció a
Jorge por su trabajo en series
como “Mad” y “El tigre”,
MOVIES
EL OBSERVADOR | www.el-observador.com
OCTOBER 10-16, 2014
México, D.F.- Sandra Echeverría, Jorge Gutiérrez, Guillermo del Toro y Ana de
la Reguera durante la conferencia de prensa sobre la cinta animada “El Libro
de la Vida”
fue entonces cuando se dio
cuenta que tenía un talento
especial, el cual quedó demostrado nuevamente en “El
libro de la vida”, porque “se
hizo con un presupuesto
bastante apretado para este
tipo de películas, pero gracias a la creatividad y la estética que manejó Jorge la
película es de gran calidad”.
a donde vendían calaveras
de hule negro, de barro,
también vendían luchadores,
como si los puestos fueran
hechos especialmente para
mí, aún conservo una de las
calaveritas de esa época”.
En su oportunidad, Jorge
R. Gutiérrez destacó que “El
libro de la vida” es un homenaje a las tradiciones mexiConfesó Gutiérrez, “Nací canas, a las historias que le
en 1964 y de niño viví al- contaban sus abuelos, pero
gún tiempo con mi abuela también es un homenaje a
en Guadalajara, para mí el la historia de la animación.
Día de Muertos era como mi Para Jorge “El libro de la
Navidad, íbamos al panteón, vida” es un regalo de México
nos sentábamos en la tum- al mundo, por eso desde su
ba del abuelo, le poníamos creación fue pensada para
ÁRUHVIUHVFDV\OXHJRtEDPRV exhibirse en varios países.
dia san jose | viva fest | experience electric present
san jose’s 5th annual
dia de los
muertos
festival
and taco eating contest
Sat
OCT
25
ST. JAMES PARK
SAN JOSE, CA
11 AM - 6 PM
WWW.DIASANJOSE.COM
FREE EV TEST DRIVEs
AT THE FESTIVAL
Sponsorship Kit 2015
AREA DE LA BAHÍA
The Tom Kat
Charitable Trust
St James Park, San José, California, Saturday, October 24th, 2015
17
Sponsorship Availability
There are several sponsorship opportunities available for the Dia San José Festival, we can tailor a partnership package
according to your brand and organizational needs. They may include but are not limited to the following;
• Branded product vendor area
• Logo on 2 step and repeat logo walls
• Extensive social media and traditional media coverage
(estimated at $26,000 worth of media coverage)
• Exclusivity possibilities in a product category
Sponsorship Kit 2015
St James Park, San José, California, Saturday, October 24th, 2015
Past Sponsors
AREA DE LA BAHÍA
The Tom Kat
Charitable Trust
Produce Co.
Sponsorship Kit 2015
St James Park, San José, California, Saturday, October 24th, 2015
$5,000.00 SPONSORSHIP OPPORTUNITY
Exclusive Margarita Garden
• Exclusive sponsor in a liquor category
• Margarita garden separate from beer and wine. Includes branded
tables and branded servers
• Logo on all marketing materials estimated value $26k
• Logo on one step and repeat banners
• Extensive social media engagement.
Sponsorship Kit 2015
St James Park, San José, California, Saturday, October 24th, 2015
Where: St James Park, San José, California
When: Saturday, October 24th, 2015
Time: 11:00-8:00PM
(sample layout of the festival)
2A
Club
Car
DUMPSTER 18’
21
Entrance
&
Vendor Lo
ad In
6
7
3
AC3
8
AC4
9
A4 A5
11
18
AC8
AC6
Artist
Colony
18A
AC7
AC5
LOAD IN
AC2
13
14
15
10 x20 Space
16 17
HEADQUARTERS
4
ce
19
AC1
10
6 Restrooms 1 ADA
1 Wash Station
23
22
20
5
A1A2A3
24
Spa
Club
Car
Club
Car
Club
Car
35
36
20
Club
Car
lub
C
r
Ca
Club
Car
Club
Car
Club
r
a
C
Club
Car
a
Luchre
Lib 24
x
24
x
10
Club
Car
lub
C
Car
26
25
iler
7-tra
4
27
29 28
30
e. st. james
2
31
FLATBED 32’
10 x20 Space
32
34
38
37
37A
45
48
1
EXIT ONLY
OIL CHARCOAL DISPOSAL
First Aid
49
St
20 age
x3
0
R
E-CA
R
E-CA
50
e
R
E-CA
R
E-CA
51
33
Inflatable
x
R
E-CA
R
A
C
E
52
1220 Spac
R
E-CA
40
39
44
Inflatable
R
E-CA
R
E-CA
R
E-CA
Eco-Station
Space/Vendor
Brings Own Tent
53
10
Conservation Corp to cover all
Public Litter Cans Inside Blue
Area
54
41
St
20 age
x3
0
e. st. john
FENCING
UCKS
FOOD TR
43 42
R
E-CA
R
E-CA
R
E-CA
Entrance
e
ut
nc O
tra ad
En r Lo
do
n
Ve
n. 1st street
n. 2nd street
Sponsorship Kit 2015
St James Park, San José, California, Saturday, October 24th, 2015
Contact Us
Contact David Ocampo at 408.859.6898 or email at
[email protected]
Special Offer: Vendors who book Chachos Taco Festival and Dia San José together will recieve a 20% discount
Sponsorship Kit 2015 St James Park, San José, California, Saturday, October 24th, 2015